ART, TECHNIQUE & TECHNOLOGY |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Animation | LION | Nocturnal Migration | Alt.vfx |
Special Effects | LION | Nocturnal Migration | Alt.vfx |
Special Effects | Bupa | Bupa | Animal Logic |
Special Effects | Hyundai Motor Company Australia | Elantra 'Shell' | Animal Logic |
Cinematography | Lion/Tooheys Extra Dry | The Nocturnal Migration | BMF |
Animation | Lion/Tooheys Extra Dry | The Nocturnal Migration | BMF |
Direction | Lion Nathan / Tooheys Extra Dry | Nocturnal Migration | Exit Films |
Innovative Use of Technology | Australian Football League | GAME SIGNATURES | George Patterson Y&R |
Music: Original | Diageo/Bundaberg Five | Ain't No Nancy Drink | LEO BURNETT MCMAHONS POINT |
Illustration | Leo Burnett | Apple Box | LEO BURNETT MCMAHONS POINT |
Photography | Surfrider Foundation / Surfrider | Oil Spill | LEO BURNETT MCMAHONS POINT |
Art Direction | Lion Nathan/ Boag's Draught | Russell Falls | Revolver |
Acting | Bupa/ Bupa Australia | The Moment | Revolver |
Direction | Bupa/ Bupa Australia | The Moment | Revolver |
Direction | Doritos UK | Dip Desperado | The Glue Society |
Mobile Apps / Interactive Tools | Pedigree Adoption Drive | Dog-A-Like | Whybin\TBWA\Tequila |
Art Direction | Stihl Australia | Get Real. Get Outside | Whybin\TBWA\Tequila |
BRAZIL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Typography | Billboard/Billboard | Typography - Madona | Almap BBDO Sao Paulo |
Typography | Billboard/Billboard | Typography - Iron Maiden | Almap BBDO Sao Paulo |
Typography | Billboard/Billboard | Typography - Jimi | Almap BBDO Sao Paulo |
Copywriting | Billboard/Billboard | You shall never turn 28 | Almap BBDO Sao Paulo |
Art Direction | Fiat / Ducato | Ambulance | Leo Burnett Tailor Made |
Innovative Use of Technology | Red Bull | Street Art View | Loducca |
Web Applications / Interactive Tools | Red Bull | Street Art View | Loducca |
Art Direction | Mtv Brasil | Balloons | Loducca |
CANADA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Sound Design | Star Wars Identities | Vader | Bleublancrouge |
Direction | Canadian Paralympic Committee/Paralympics | Running | Sons and Daughters |
CHILE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Illustration | Rhein / Stabilo Boss | Highlighted | Prolam Y&R |
Art Direction | Rhein / Stabilo Boss | Highlighted | Prolam Y&R |
CHINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Illustration | Zendai Art Supermarket | Art, for the price of everyday items | DDB China Group |
Art Direction | Family Care For Grassroots Community(China) | The keyboard of isolation | DDB China Group |
Art Direction | Samsonite | Heaven and Hell | JWT Shanghai |
Illustration | Samsonite | Heaven and Hell | JWT Shanghai |
Art Direction | Anta | Anta | JWT Shanghai |
CZECH REPUBLIC |
| CATEGORY | BRAND | TITLE | ENTRANT |
Art Direction | Skoda Auto / HR Department | How Far Your CV Can Take You | Leagas Delaney Praha s.r.o. |
FRANCE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Acting | CANAL+ | The Bear | BETC EURO RSCG |
Direction | CANAL+ | The Bear | BETC EURO RSCG |
Humor | CANAL+ | The Bear | BETC EURO RSCG |
Copywriting | CANAL+ | The Bear | BETC EURO RSCG |
Editing | CANAL+ | The Bear | BETC EURO RSCG |
Special Effects | CANAL+ | The Bear | BETC EURO RSCG |
Animation | Renault | A Whirlwind of Change | BLUE ADVERTAINMENT |
Illustration | Tag Heuer/Mikrograph Watch | Precision | CLM BBDO |
Direction | Martini - Bacardi Global Brands | Luck Is An Attitude | FRED & FARID |
Music: Arrangements | Martini - Bacardi Global Brands | Luck Is An Attitude | FRED & FARID |
Photography | Wrangler | Stunt | FRED & FARID |
Acting | Martini - Bacardi Global Brands | Luck Is An Attitude | FRED & FARID |
Editing | Martini - Bacardi Global Brands | Luck Is An Attitude | FRED & FARID |
Photography | Wrangler | Stunt | FRED & FARID |
Cinematography | ORANGE | Hussars | Publicis Conseil |
Art Direction | Dior | J'Adore | TBWA\Paris |
Animation | Volkswagen Golf | Hedgehog | wanda productions |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
User Experience | Daimler AG | smart EBALL | BBDO Germany GmbH, Duesseldorf |
Innovative Use of Technology | Daimler AG | smart EBALL | BBDO Germany GmbH, Duesseldorf |
Illustration | Volkswagen Area View | See everything around you in front of you. | DDB Tribal Group GmbH |
Art Direction | Volkswagen AG/Volkswagen Park assist | Parking precision | Grabarz & Partner Werbeagentur GmbH |
Illustration | Closed GmbH | The four of Woolga | guertlerbachmann Werbung GmbH |
Art Direction | Turner Broadcasting System Germany/ CNN International | The CNN Ecosphere | HEIMAT |
Web Applications / Interactive Tools | Tuner Broadcasting System Deutschland GmbH (CNN International) | The CNN Ecosphere | HEIMAT |
Animation | Turner Broadcasting System Germany/ CNN International | The CNN Ecosphere | HEIMAT |
Design | Tuner Broadcasting System Deutschland GmbH (CNN International) | The CNN Ecosphere | HEIMAT |
Direction | Hornbach Home Improvement | Every Change needs a new beginning. | HEIMAT |
Art Direction | Tuner Broadcasting System Deutschland GmbH (CNN International) | The CNN Ecosphere | HEIMAT |
Art Direction | Hornbach Home Improvement | Every Change needs a new beginning. | HEIMAT |
Content Strategy | Tuner Broadcasting System Deutschland GmbH (CNN International) | The CNN Ecosphere | HEIMAT |
Innovative Use of Technology | Daimler AG / Mercedes-Benz B-Class F-CELL | The invisible drive | Jung von Matt AG |
Innovative Use of Technology | Daimler AG / Mercedes-Benz | Cars tweet empty parking spaces | Jung von Matt AG Stuttgart |
Art Direction | Daimler AG | Look twice | Jung von Matt/Fleet GmbH |
Design | edding | Wall of Fame | kempertrautmann gmbh |
Animation | Audi A4 | Pacesetter | kempertrautmann gmbh |
Illustration | edding | Wall of Fame | kempertrautmann gmbh |
User Experience | edding | Wall of Fame | kempertrautmann gmbh |
Typography | Gerstenberg Verlag GmbH + Co. KG | The Real Cookbook | Kolle Rebbe GmbH |
Art Direction | fish & more | Against the tide | LEAGAS DELANEY HAMBURG GMBH |
Art Direction | Plant-for-the-Planet.org | Leaves | LEAGAS DELANEY HAMBURG GMBH |
Typography | Mercedes-Benz Vans | Seat Typography | LUKAS LINDEMANN ROSINSKI GMBH |
Typography | Mercedes Benz Vans | The Sprinter applies for a Job | LUKAS LINDEMANN ROSINSKI GMBH |
Innovative Use of Technology | Mercedes Benz Vans | Key to Viano | LUKAS LINDEMANN ROSINSKI GMBH |
Art Direction | Lebenshilfe (life help of people with intellectual disabilities) | 50 blueprints | Ogilvy Germany |
Copywriting | HMTM (Academy of Music, Theatre and Media, Hannover) | The absolute pitch | Ogilvy Germany |
Typography | BMW Group / BMW EfficientDynamics | EfficientDynamics Sculpture | Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG |
Typography | | The Solar Annual Report | Serviceplan München/Hamburg |
Structural Innovation | Rolf Benz | The Rolf Benz Coffeetablebook | Serviceplan München/Hamburg |
User Experience | | The Solar Annual Report | Serviceplan München/Hamburg |
Art Direction | LEGO | LEGO Builders of Sound | Serviceplan München/Hamburg |
Animation | SKODA AUTO a.s. | Skoda "Curriculum Vitae" | WEAREFLINK GMBH |
Special Effects | SKODA AUTO a.s. | Skoda | WEAREFLINK GMBH |
INDIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Photography | Sharad Haksar, Photographer | Divine Irony | 1pointsize |
Art Direction | Bajaj Exhaust Fans | Reclaim Your Space | Leo Burnett |
Photography | Bajaj Exhaust Fans | Reclaim Your Space | Leo Burnett |
Art Direction | Vodafone / Blue | Blue | Nirvana Films |
Special Effects | Volkswagen India | Volkswagen Jetta Flyboy | Nomad Films |
JAPAN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Art Direction | Sony / Sony Tablet | Two Will | Taiyo Kikaku co.,ltd. |
MALAYSIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Illustration | Penguin Books Malaysia/Penguin Audiobooks | The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book | Dentsu Young & Rubicam Sdn Bhd |
NORWAY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Acting | DNB/Financial services | Finally married | TRY/APT |
User Experience | Volkswagen | BlueMotion Roulette | TRY/APT |
PERU |
| CATEGORY | BRAND | TITLE | ENTRANT |
Animation | League Against Cancer | Coffins | Y&R Perú |
SINGAPORE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Art Direction | Christian Care Services/Ray of Hope | Jack, Queen & King | Leo Burnett Group Singapore |
Art Direction | Christian Care Services/Ray of Hope | Jack, Queen & King | Leo Burnett Group Singapore |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Technology | | The Sound of Football | Akestam Holst |
Innovative Use of Technology | Procter & Gamble Nordic / Ariel Actilift detergent | Ariel Fashion Shoot | Saatchi & Saatchi Stockholm |
SWITZERLAND |
| CATEGORY | BRAND | TITLE | ENTRANT |
Illustration | Greenpeace Switzerland | Greenpeace David | Draftfcb Lowe Group |
THE NETHERLANDS |
| CATEGORY | BRAND | TITLE | ENTRANT |
User Experience | Philips | Obsessed with sound | Tribal DDB Amsterdam |
Music: Arrangements | Philips | Obsessed with sound | Tribal DDB Amsterdam |
TURKEY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Art Direction | BEKO | The Recorded Contents | TBWA ISTANBUL |
UNITED ARAB EMIRATES |
| CATEGORY | BRAND | TITLE | ENTRANT |
Photography | Berlitz | Berlitz - London Bus | FP7/DXB |
Art Direction | Batelco | Batelco Directory | FP7/DXB |
UNITED KINGDOM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Acting | PEPSICO DORITOS | DORITOS DIPS | Abbott Mead Vickers BBDO |
Cinematography | SAINSBURY'S | SUN SEEKERS | Abbott Mead Vickers BBDO |
Animation | TWININGS | SEA | Abbott Mead Vickers BBDO |
Mobile Apps / Interactive Tools | Heineken | Heineken Star Player | AKQA |
Innovative Use of Technology | Heineken | Heineken Star Player | AKQA |
Copywriting | People Can | People Can writing | Elmwood |
Cinematography | Chivas | Big Bear | Euro RSCG London |
Direction | Chivas | Big Bear | Euro RSCG London |
Direction | Lipton Ice Tea | Slap | Gorgeous |
Acting | American Airlines | The individual | Gorgeous |
Humor | Lipton Ice Tea | Slap | Gorgeous |
Cinematography | Mercedes | Welcome | Gorgeous |
Animation | Land Rover/Range Rover -Sport | Positively Charged-Accelerator | RKCR Y&R |
Special Effects | Land Rover/Range Rover -Sport | Positively Charged-Accelerator | RKCR Y&R |
Acting | Land Rover/ Discovery 4 | Dry Cleaner | RKCR Y&R |
Music: Arrangements | BBC/BBC | Wonderful World | RKCR Y&R |
Illustration | Royal Mail | Royal Mail Collectibles Packaging | The Chase Creative Consultants |
Sound Design | Lurpak | Lurpak - 'Kitchen Odyssey' | wave studios |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Sound Design | Volkswagen | Black Beetle | 740 Sound Design |
Design | HBO/True Blood | Dig Deeper | BBDO |
Content Strategy | AT&T | "Up All Night" Fan Montage Video | BBDO |
Rich Media | HBO/True Blood | Dig Deeper | BBDO |
Art Direction | American Red Cross | Stuff | BBDO |
Art Direction | FedEx | Enchanted Forest | BBDO |
User Experience | HBO/True Blood | Dig Deeper | BBDO |
Copywriting | HBO | Yacht | BBDO |
Acting | HBO | Underdog | BBDO |
Animation | Tiense Suiker/Sucres de Tirlemont | T-Man | EURORSCG Brussels |
Humor | P&G/ Scope | Oath of Office | Publicis |
Innovative Use of Technology | Google | Google Wallet | R/GA |
Mobile Apps / Interactive Tools | Google | Google Wallet | R/GA |
Illustration | Land Rover/Defender | Passport Stamps | RKCR Y&R |
User Experience | The Mill Group | Mill Touch | The Mill |
Illustration | People's Improv Theatre | Man's Laughter, News vs Improv, Asteriod | Y&R |
Copywriting | Land Rover | Pathlogical Liar | Y&R |
Copywriting | Land Rover | Dirty Cops | Y&R |
|
AVANT-GARDE |
ARGENTINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Media | Pepsico | Lay's machine | BBDO ARGENTINA |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Ambient | Keep Australia Beautiful Week | Sound Grate | Clemenger |
Guerrilla | National Australia Bank | Break Up | CLEMENGER BBDO MELBOURNE |
Sporting Events | Australian Football League | GAME SIGNATURES | George Patterson Y&R |
Place-based Media | 7-Eleven / Slurpee | BYO Cup Day | Leo Burnett |
Event / Nightlife Marketing | Art Series Hotels | Steal Banksy | Naked Communications |
Social Network | Transport Accident Commission (TAC) Transport Accident Commission (TAC) | Speedkills | Photoplay Films |
Apps | Pedigree Adoption Drive | Dog-A-Like | Whybin\TBWA\Tequila |
Innovative Use of Media | Insurance Australia Group Ltd | My Car Is Your Car | Whybin\TBWA\Tequila |
Web Applications / Interactive Tools | Pedigree Adoption Drive | Dog-A-Like | Whybin\TBWA\Tequila |
Ambient | Insurance Australia Group Ltd | My Car Is Your Car | Whybin\TBWA\Tequila |
BELGIUM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Media | Reporters Without Borders | Talking Ad | Publicis Brussels |
BRAZIL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Products & Services | Samsung / Printer | Optical Illusion | Leo Burnett Tailor Made |
Corporate Image / Information / Recruitment | Mtv Brasil | Balloons | Loducca |
CANADA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Media | Wrigley Canada/ Skittles | Touch the Rainbow | BBDO |
Innovative Use of Media | Cara Operations Inc./ Swiss Chalet | The Rotisserie Channel | BBDO |
Consumer Products & Services | Wrigley Canada/ Skittles | Cat | BBDO |
CHINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Ambient | Family Care For Grassroots Community(China) | The keyboard of isolation | DDB China Group |
Ambient | World Kitchen / Corelle Dinnerware | Vending Machine | Grey China Marketing Communications Co., Ltd. Shanghai Branch |
COLOMBIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Media | Military Forces of Colombia | The Code | DDB Colombia |
FRANCE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Social Network | MINI France | MINI Maps | DDB |
Ambient | Pepsico France / Tropicana | Billboard powered by oranges | DDB |
Educational / Non-profit / Charity | Greenpeace | A new warrior | DDB |
In-game Advertising | MINI France | MINI Maps | DDB |
Consumer Products & Services | Nestle Waters / Perrier | Le Club Perrier | Ogilvy France |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Media | GranataPet | GranataPet Snack Check | agenta agenturgruppe |
Innovative Use of Media | Daimler AG | smart EBALL | BBDO Germany GmbH, Duesseldorf |
Ambient | Daimler AG | smart EBALL | BBDO Germany GmbH, Duesseldorf |
Guerrilla | Exit-Deutschland | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Innovative Use of Media | | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Educational / Non-profit / Charity | | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Sporting Events | Adidas | The Face of the Marathon | HEIMAT |
Corporate Image / Information / Recruitment | Turner Broadcasting System Germany/ CNN International | The CNN Ecosphere | HEIMAT |
Corporate Image / Information / Recruitment | Jung von Matt | Lorem Recruitment | Jung von Matt AG |
Guerrilla | ISHR International Society for Human Rights | Pirate Radio Experiment | Jung von Matt AG |
Ambient | Daimler AG / Mercedes-Benz B-Class F-Cell | The invisible drive | Jung von Matt AG |
Guerrilla | NOAH Animal protection | Code: NOAH | Jung von Matt AG |
Consumer Products & Services | Daimler AG/Mercedes-Benz B-Class F-CELL | The invisible drive | Jung von Matt AG |
Innovative Use of Media | Daimler AG / Mercedes-Benz B-Class F-CELL | The invisible drive | Jung von Matt AG |
Guerrilla | Daimler AG / Mercedes-Benz | The all new Actros. Even convinces MAN and Volvo. | Jung von Matt AG Stuttgart |
Social Network | Daimler AG / Mercedes-Benz | Cars tweet empty parking spaces | Jung von Matt AG Stuttgart |
Banner / Flash Ads | Deutsches Rotes Kreuz e.V. (German Red Cross) | Online Street Musicians | Jung von Matt/Fleet GmbH |
Educational / Non-profit / Charity | Stolpersteine, Gunter Demnig | Stolpersteine | Jung von Matt/Fleet GmbH |
Innovative Use of Media | Philharmoniker Hamburg | A Sound Logo - Inspired by Hamburg | kempertrautmann gmbh |
Homepage / Landing Page | edding | Wall of Fame | kempertrautmann gmbh |
Innovative Use of Media | edding | Wall of Fame | kempertrautmann gmbh |
Innovative Use of Media | Deutschland findet euch | Missing Add-on | kempertrautmann gmbh |
Social Network | edding | Wall of Fame | kempertrautmann gmbh |
Guerrilla | Sea Life Germany | Flying Sharks | Leo Burnett Frankfurt |
Ambient | Mercedes-Benz Vans | Key to Viano | LUKAS LINDEMANN ROSINSKI GMBH |
Apps | UNICEF Donations | UNICEF Repay for good | Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG |
Public Art & Commerce | LEGO | LEGO Builders of Sound | Serviceplan München/Hamburg |
Innovative Use of Media | | The Solar Annual Report | Serviceplan München/Hamburg |
Ambient | LEGO | LEGO Builders of Sound | Serviceplan München/Hamburg |
Innovative Use of Media | Thomas Cook | Thomas Cook Temperatures Calendar | Serviceplan München/Hamburg |
HONG KONG |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Media | | Chok! Chok! Chok! | McCann Worldgroup (Hong Kong) |
HUNGARY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Web Applications / Interactive Tools | IKEA | IKEA E-FOLDER | Laboratory Ideas Kft. |
ISRAEL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Media | Israel Anti-Drug Authority | Drugs Set Your Timeline | Mccann Digital |
Social Network | Israel Anti-Drug Authority | Drugs Set Your Timeline | Mccann Digital |
ITALY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Products & Services | MONTBLANC CHRONO | THE BEAUTY OF A SECOND | LEO BURNETT ITALIA |
JAPAN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Web Applications / Interactive Tools | Google Japan / Google | Memories for the future | Hakuhodo Kettle + Hakuhodo |
Social Network | Intel / Intel | The Museum of Me | Projector inc. |
LEBANON |
| CATEGORY | BRAND | TITLE | ENTRANT |
Event / Nightlife Marketing | Diageo Lebanon / Smirnoff | Smirnoff - Double Trouble | TMI- J. Walter Thompson sarl |
NORWAY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Apps | The Norwegian Consumer Council | The Hormone Scanner | TRY/APT |
ROMANIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Products & Services | Rom/Kandia Dulce | Romanians are smart | McCann Erickson |
SINGAPORE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Media | Corlison Pte Ltd / Okamoto Condoms | Nightcap | TBWA Singapore |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Ambient | Pause Home Entertainment Stores | The Heist at Pause | Akestam Holst |
Innovative Use of Media | Pause Home Entertainment Stores | The Heist at Pause | Akestam Holst |
Web Applications / Interactive Tools | Pause Home Entertainment Stores | The Heist at Pause | Akestam Holst |
Event / Nightlife Marketing | | The Sound of Football | Akestam Holst |
Apps | Ubisoft / Just Dance 3 | Autodance | CP+B |
Apps | Ubisoft | Just Dance | CP+B |
Ambient | Volkswagen Sweden | The Winter Adjusted Offer | DDB STOCKHOLM |
Advergame | Unilever - Magnum Ice Cream | Pleasure Hunt | LOWE BRINDFORS |
Ambient | Procter & Gamble Nordic / Ariel Actilift detergent | Ariel Fashion Shoot | Saatchi & Saatchi Stockholm |
Advergame | Procter & Gamble Nordic / Ariel Actilift detergent | Ariel Fashion Shoot | Saatchi & Saatchi Stockholm |
SWITZERLAND |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Products & Services | BMW M5 | Fastest Christmas card | Draftfcb Lowe Group |
THAILAND |
| CATEGORY | BRAND | TITLE | ENTRANT |
Sporting Events | TMB Bank Public Company Limited / TMB Corporate Branding | Panyee FC | Star Reachers Group Co., Ltd. |
THE NETHERLANDS |
| CATEGORY | BRAND | TITLE | ENTRANT |
Social Network | Stivoro/Dutch anti smoking council | Blackmail Yourself | Publicis |
Innovative Use of Media | Philips | Obsessed with sound | Tribal DDB Amsterdam |
Consumer Products & Services | LG Electronics | Thief | Y&R Amsterdam |
UNITED KINGDOM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Apps | Heineken | Heineken Star Player | AKQA |
Ambient | Absolut | Absolut Blank Live | The Mill |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Innovative Use of Media | AT&T | "Up All Night" Fan Montage Video | BBDO |
Consumer Products & Services | HBO/True Blood | Dig Deeper | BBDO |
Innovative Use of Media | HBO/True Blood | Dig Deeper | BBDO |
Ambient | Ad Council/Autism Speaks | Eye Contact Installation | BBDO |
Innovative Use of Media | Procter & Gamble/Gillette Fusion ProGlide | The World's Biggest Shave | BBDO |
Social Network | HBO/True Blood | Dig Deeper | BBDO |
Corporate Image / Information / Recruitment | AT&T | "Up All Night" Fan Montage Video | BBDO |
Advergame | | Pizza Hero | CP+B |
Innovative Use of Media | Burger King | Whopper Lust | CP+B |
Consumer Products & Services | Wrigley / Altoids | Hall of Curiosity | Energy BBDO |
Guerrilla | H&R Block | Second Look Detroit | Fallon |
Educational / Non-profit / Charity | Troy Public Library | Book Burning Party | Leo Burnett Detroit |
Apps | Google | Google Wallet | R/GA |
Webisode | Craftsman | SCREW*D | Y&R |
Innovative Use of Media | Craftsman | SCREW*D | Y&R |
|
COLLATERAL |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Products & Services | The Pedigree Adoption Drive | Pedigree Adoption Drive | Whybin\TBWA\Tequila |
Consumer Promotions | | My Car Is Your Car | Whybin\TBWA\Tequila |
BRAZIL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Corporate Image / Information / Recruitment | Casa do Zezinho | SHARE WITH THOSE WHO NEED | Almap BBDO Sao Paulo |
Specialty Advertising | | Zafira Echoes | Publicis |
Business Products & Services | | Whitenning Post-It Notes | Publicis |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Events / Trade Shows | Daimler AG | smart EBALL | BBDO Germany GmbH, Duesseldorf |
Calendars / Catalogues / Brochures / Annual Reports | Volkswagen AG/Volkswagen Classic | Feels like Volkswagen VW Classic Calendar 2012 | Grabarz & Partner Werbeagentur GmbH |
Consumer Products & Services | | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Calendars / Catalogues / Brochures / Annual Reports | Gruner + Jahr AG & Co KG/Flora Garten | Book of Poison | guertlerbachmann Werbung GmbH |
Consumer Promotions | Dailmer AG / Mercedes-Benz | Charity Test Drive | Jung von Matt AG |
Consumer Promotions | Daimler AG / Mercedes-Benz B-Class F-CELL | The invisible drive | Jung von Matt AG |
Specialty Advertising | Daimler AG / Mercedes-Benz | The all new Actros. Even convinces MAN and Volvo. | Jung von Matt AG Stuttgart |
Calendars / Catalogues / Brochures / Annual Reports | ALIVE e.V. | Dead Man Cooking | Jung von Matt/Fleet GmbH |
Specialty Advertising | Mercedes-Benz Vans | Key to Viano | LUKAS LINDEMANN ROSINSKI GMBH |
Corporate Image / Information / Recruitment Identity | Toyota | There's a place for good engineers | Saatchi & Saatchi GmbH, ZNL Duesseldorf |
Consumer Products & Services | Children for a better World | iCare | Saint Elmo's Management GmbH & Co. KG |
Calendars / Catalogues / Brochures / Annual Reports | | The Siemens Procelain Brochure | Scholz & Friends Berlin |
Calendars / Catalogues / Brochures / Annual Reports | Bundesverband Alphabetisierung und Grundbildung e.V./ ALFA-Telefon | The Hidden World | Scholz & Friends Berlin GmbH |
Consumer Promotions | Fresh'N'Friends / Fruit Figures | Fruit Figures | Scholz & Friends Berlin GmbH |
Business Products & Services | ANDREAS STIHL AG & Co. KG | The STIHL Champagne Mailing | Scholz & Friends Berlin GmbH |
Calendars / Catalogues / Brochures / Annual Reports | | The Solar Annual Report | Serviceplan München/Hamburg |
Consumer Promotions | LEGO | LEGO Builders of Sound | Serviceplan München/Hamburg |
ITALY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Products & Services | MONTBLANC CHRONO | THE BEAUTY OF A SECOND | LEO BURNETT ITALIA |
JAPAN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Products & Services | Animal Relief Headquarters/ Instant Pet House | Instant Pet House | Hakuhodo Product’s |
Calendars / Catalogues / Brochures / Annual Reports | | Seeds of Inspiration Book Cover Calendar | YOMIKO ADVERTISING INC. |
MEXICO |
| CATEGORY | BRAND | TITLE | ENTRANT |
Display / Place-based Media | Puma Mexico | The world´s fastest purchase | Circus |
Consumer Promotions | Puma Mexico | The world´s fastest purchase | Circus |
SINGAPORE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Products & Services | Kirin Ichiban Beer | Kirin Beer Bro_quet | Dentsu, Young & Rubicam Pte Ltd |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Products & Services | Swebus (long distance bus company) | Swebus Jackpot | Akestam Holst |
SWITZERLAND |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Promotions | Micasa | Names-Promotion | Spillmann/Felser/Leo Burnett |
UNITED KINGDOM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Calendars / Catalogues / Brochures / Annual Reports | Simon Beattie | Simon Beattie – Short List Catalogues | Purpose |
|
COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA) |
ARGENTINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Home Products & Services | BGH Air Conditioners | The Nose-O-Meter | DEL CAMPO NAZCA SAATCHI & SAATCHI |
Consumer Electronics | Sony CyberShot | Famous Pictures | DEL CAMPO NAZCA SAATCHI & SAATCHI |
Spots Longer than 120 Seconds | Unilever/Axe Shower Gel | The Cleaner | Ponce Buenos Aires |
Cosmetics / Beauty Aids / Toiletries | Unilever/Axe Shower Gel | The Cleaner | Ponce Buenos Aires |
Cosmetics / Beauty Aids / Toiletries | Unilever/Axe | 2012 | Ponce Buenos Aires |
Cosmetics / Beauty Aids / Toiletries | Unilever/Axe Shower gel | The Cleaner | Ponce Buenos Aires |
Spots Longer than 120 Seconds | Editorial Dossier / Lapiz de Platino | The Counter Demoralization | Young & Rubicam Argentina |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Retail Stores | IKEA | IKEA Holidays | The Monkeys |
BELGIUM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Radio | http://en.rsf.org | Press Freedom Day | Publicis Brussels |
BRAZIL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Volkswagen | Translator | Almap BBDO Sao Paulo |
Low-budget | Samsung / Printer | Optical Illusion | Leo Burnett Tailor Made |
Media Promotion | Mtv Brasil | Balloons | Loducca |
Corporate Image / Information / Recruitment | Mtv Brasil | Balloons | Loducca |
CANADA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Telecommunication Services | Shaw/Exo | Car Chase | BBDO |
Online | Shaw/Exo | Car Chase | BBDO |
Online | Wrigley Canada/ Skittles | Cat | BBDO |
TV & Cinema | Shaw/Exo | Car Chase | BBDO |
Confections / Snacks | Wrigley Canada/ Skittles | Cat | BBDO |
COLOMBIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Radio | Military Forces of Colombia | The Code | DDB Colombia |
Politics / Government | Military Forces of Colombia | The Code | DDB Colombia |
Spots Longer than 120 Seconds | Military Forces of Colombia | The Code | DDB Colombia |
Radio | Pepsi / Mountain Dew | 12.000 FEET RADIO SPOT | Sancho BBDO |
FRANCE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Citroën | PARIS ROME | AGENCE H |
Media Promotion | CANAL+ | The Bear | BETC EURO RSCG |
Beverages: Non-alcoholic | evian | Baby Inside | BETC EURO RSCG |
TV & Cinema | CANAL+ | The Bear | BETC EURO RSCG |
Beverages: Non-alcoholic | Pepsico France / Tropicana | Billboard powered by oranges | DDB |
Automotive | | Electric Life | Publicis Conseil |
Corporate Image / Information / Recruitment | Orange | Hussars | Publicis Conseil |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Daimler AG / MBVD smart | Going home | BBDO Germany GmbH, Duesseldorf |
Online | Dirt Devil | The Exorcist | Filmakademie Baden-Württemberg |
Home Products & Services | Hornbach Home Improvement | Every change needs a beginning. | HEIMAT |
Corporate Image / Information / Recruitment | Hornbach Home Improvement | Every change needs a beginning. | HEIMAT |
Radio | NOAH e.V. | What's that noise? | Jung von Matt AG |
Radio | ISHR International Society for Human Rights | Pirate Radio Experiment | Jung von Matt AG |
Radio | HMTM (Academy of Music, Theatre and Media, Hannover) | The absolute pitch | Ogilvy Germany |
Corporate Image / Information / Recruitment | HMTM (Academy of Music, Theatre and Media, Hannover) | The absolute pitch | Ogilvy Germany |
Radio | AOK Health Insurance Company | The AOK Hearing Test | Serviceplan Agenturgruppe |
Low-budget | Santec Video Surveillance | Santec Prison | Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG |
Professional Products & Services | Santec Video Surveillance | Santec Prison | Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG |
Automotive | BMW Group / BMW Lane Departure Warning | BMW Heads | Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG |
Radio | HiPP | Hipp Crying Baby | Serviceplan München/Hamburg |
ITALY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Online | AVIS NAZIONALE | SAVE THE LIFE | LEO BURNETT ITALIA |
Radio | Coop Italia | Eco Radio Ad | Y&R ITALIA S.R.L. |
NEW ZEALAND |
| CATEGORY | BRAND | TITLE | ENTRANT |
Entertainment Promotion | SKY Television / MySKY | 60 Things in 60 Seconds | DDB Group New Zealand |
NORWAY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Entertainment Promotion | Canal Digital - Video on demand | The man who lived in a film | TRY/APT |
Financial / Investment Services | DNB/Financial services | Finally married | TRY/APT |
SINGAPORE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Retail Stores | Samroc Paint and Hardware | The Language of Colour | LOWE SINGAPORE |
SPAIN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Corporate Image / Information / Recruitment | AECC (The Spanish Cancer Research Association) | Fix You | McCann Erickson Madrid |
TV & Cinema | CocaCola/CocaCola Zero | The Swap | McCann Erickson Madrid |
Entertainment Promotion | Telefonica/Imagenio | Energy | McCann Erickson Madrid |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Mobile | Scandinavian Airlines | Couple Up to Buckle Up | CP+B |
Healthcare Products & Services | Ronald McDonald Childrens Fund | Dont Hang Up | DDB STOCKHOLM |
Healthcare Products & Services | | Stomach campaign | Forsman & Bodenfors |
THAILAND |
| CATEGORY | BRAND | TITLE | ENTRANT |
Online | TMB Bank Public Company Limited / TMB Corporate Branding | Panyee FC | Star Reachers Group Co., Ltd. |
Spots Longer than 120 Seconds | TMB Bank Public Company Limited / TMB Corporate Branding | Panyee FC | Star Reachers Group Co., Ltd. |
THE NETHERLANDS |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Electronics | LG Electronics | Thief | Y&R Amsterdam |
UNITED ARAB EMIRATES |
| CATEGORY | BRAND | TITLE | ENTRANT |
Home Products & Services | Al Ghandi Electronics/Whirlpool Washing Machine | Explore The Silence/The Distracted Mosquito/The Juvenile Fruit Fly/The Army Ants | DDB |
Consumer Electronics | Al Ghandi Electronics/Whirlpool Washing Machine | Explore The Silence/The Distracted Mosquito/The Juvenile Fruit Fly/The Army Ants | DDB |
UNITED KINGDOM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | PEPSICO DORITOS | DORITOS DIPS | Abbott Mead Vickers BBDO |
Confections / Snacks | WRIGLEYS | THE NIGHT JAR | Abbott Mead Vickers BBDO |
Automotive | MERCEDES BENZ | ESCAPE THE MAP | Abbott Mead Vickers BBDO |
Retail Stores | John Lewis Partnership | The Long Wait | Adam & Eve |
Healthcare Products & Services | Durex | Vinyl 40" | Euro RSCG London |
Telecommunication Services | T Mobile | Royal Wedding | Gorgeous |
Spots Longer than 120 Seconds | T Mobile | Royal Wedding | Gorgeous |
Media Promotion | BBC/BBC | Wonderful World | RKCR Y&R |
Automotive | Land Rover/ Discovery 4 | Dry Cleaner | RKCR Y&R |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Media Promotion | HBO | Underdog | BBDO |
Media Promotion | HBO | Watch Something You Haven't Seen TV Campaign | BBDO |
Spots Longer than 120 Seconds | Procter & Gamble/Gillette Fusion ProGlide | World's Scariest Shave - Gillette ProGlide Challenge Behind the Scenes | BBDO |
Confections / Snacks | Mars Chocolate North America/Snickers | Party | BBDO |
Media Promotion | HBO | Yacht | BBDO |
Business Products & Services | FedEx | Remarkable Stories TV Campaign | BBDO |
Consumer Electronics | Leica | Picture Day/Leica | Bravo Group |
Consumer Electronics | Leica | Leica Radio Campaign | Bravo Group |
Consumer Electronics | Leica | Grand Canyon/Leica | Bravo Group |
Financial / Investment Services | Allstate | Blind Spot | Leo Burnett Chicago |
Financial / Investment Services | Allstate | Mayhem | Leo Burnett Chicago |
Automotive | Land Rover | You'll Feel Safe Inside | Y&R |
Automotive | Land Rover | Pathlogical Liar | Y&R |
Transportation / Travel / Tourism | hotels.com | Extreme Booking | Y&R |
Home Products & Services | Craftsman | Neverending Projects | Y&R |
Automotive | Land Rover | Dirty Cops | Y&R |
|
DESIGN |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Brand Identity / Logos / Stationery | Leo Burnett | Apple Box | LEO BURNETT MCMAHONS POINT |
Own Brands | Leo Burnett | Apple Box | LEO BURNETT MCMAHONS POINT |
Public Service / Non-profit | Australian Bureau of Statistics/Census | Spotlight | LEO BURNETT MCMAHONS POINT |
CHINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Public Service Announcements | Family Care For Grassroots Community(China) | The keyboard of isolation | DDB China Group |
Posters | Zendai Art Supermarket | Art, for the price of everyday items | DDB China Group |
COLOMBIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Calendars / Catalogues / Brochures / Annual Reports | WWF | One Daily Drop | Leo Burnett Colombiana |
CZECH REPUBLIC |
| CATEGORY | BRAND | TITLE | ENTRANT |
Posters | Breast Unit Prague - Clinique specialized in breast diseases | "Touch them to ensure they don't disappear" | Leagas Delaney Praha s.r.o. |
DENMARK |
| CATEGORY | BRAND | TITLE | ENTRANT |
Foods | Kohberg | Kohberg Support the Breasts | envision |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Personal Items | Medicom Pharma GmbH | Target Heavy Food | BBDO Germany GmbH, Duesseldorf |
Homepage / Landing Page | Volkswagen Beetle | Rock 'n' Scroll | DDB Tribal Group GmbH |
Calendars / Catalogues / Brochures / Annual Reports | Volkswagen AG/Volkswagen Classic | Feels like Volkswagen VW Classic Calendar 2012 | Grabarz & Partner Werbeagentur GmbH |
Personal Items | Closed GmbH | The four of Woolga | guertlerbachmann Werbung GmbH |
Calendars / Catalogues / Brochures / Annual Reports | Gruner + Jahr AG & Co KG/National Geographic World | Deep Sea Calendar | guertlerbachmann Werbung GmbH |
Entertainment / Recreational | Closed GmbH | The four of Woolga | guertlerbachmann Werbung GmbH |
Foods | Ricola AG | Unwrap | Jung von Matt AG |
Foods | Bakery Treiber | No wrapping, just baking paper | Jung von Matt AG Stuttgart |
Homepage / Landing Page | edding | Wall of Fame | kempertrautmann gmbh |
Brand Identity / Logos / Stationery | Philharmoniker Hamburg | A Sound Logo - Inspired by Hamburg | kempertrautmann gmbh |
Foods | The Deli Garage | Lolly Tools | Kolle Rebbe GmbH |
Foods | Gerstenberg Verlag GmbH + Co. KG | The Real Cookbook | Kolle Rebbe GmbH |
Foods | T.D.G. Vertriebs GmbH & Co. KG | The Deli Garage Filler | Kolle Rebbe GmbH |
Calendars / Catalogues / Brochures / Annual Reports | fish & more | Against the tide Brand book | LEAGAS DELANEY HAMBURG GMBH |
Business-to-business | Mercedes Benz Vans | The Sprinter applies for a Job | LUKAS LINDEMANN ROSINSKI GMBH |
Brand Identity / Logos / Stationery | RAPP Germany | Send 'Em One Sock | RAPP Germany GmbH |
Consumer Electronics | Siemens Electrogeraete GmbH | The Laundry-Gallery | Scholz & Friends Berlin GmbH |
Brand Identity / Logos / Stationery | BMW Group / BMW EfficientDynamics | EfficientDynamics Sculpture | Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG |
Calendars / Catalogues / Brochures / Annual Reports | Rolf Benz | The Rolf Benz Coffeetablebook | Serviceplan München/Hamburg |
Calendars / Catalogues / Brochures / Annual Reports | Thomas Cook | Thomas Cook Temperatures Calendar | Serviceplan München/Hamburg |
Consumer Products & Services | LEGO | LEGO Builders of Sound | Serviceplan München/Hamburg |
Calendars / Catalogues / Brochures / Annual Reports | | The Solar Annual Report | Serviceplan München/Hamburg |
Calendars / Catalogues / Brochures / Annual Reports | Papierfabrik Scheufelen | Perfection - wall calendar 2012 | Strichpunkt GmbH |
Calendars / Catalogues / Brochures / Annual Reports | Eberl Print GmbH | Wanderwelten - wall calendar 2012 | Strichpunkt GmbH |
Calendars / Catalogues / Brochures / Annual Reports | Strichpunkt | GOOD DESIGN | Strichpunkt GmbH |
SINGAPORE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Personal Items | Corlison Pte Ltd / Okamoto Condoms | Nightcap | TBWA Singapore |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Mobile Apps / Interactive Tools | Västtrafik | Gothenburg Tram Sightseeing | Forsman & Bodenfors |
UNITED ARAB EMIRATES |
| CATEGORY | BRAND | TITLE | ENTRANT |
Brand Identity / Logos / Stationery | Committee of Organ Donation in Lebanon | Organ Donation | DDB |
UNITED KINGDOM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Brand Identity / Logos / Stationery | Hall & Rose | Hall & Rose | Elmwood |
Brand Identity / Logos / Stationery | The Breakfast Club | The Mayor of Scaredy Cat Town | Elmwood |
Personal Items | Penhaligon's | Penhaligon's Christmas Boxes | jkr |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Direct Response | HBO/True Blood | Dig Deeper | BBDO |
Overall Website Design | HBO/True Blood | Dig Deeper | BBDO |
Consumer Products & Services | Wrigley / Altoids | Hall of Curiosity | Energy BBDO |
Calendars / Catalogues / Brochures / Annual Reports | HUB | LifeCycle | Red Peak |
Overall Website Design | Craftsman | SCREW*D | Y&R |
|
HISPANIC ADVERTISING |
PUERTO RICO |
| CATEGORY | BRAND | TITLE | ENTRANT |
Outdoor | Subway /Children's Obesity Awareness | Feed Them Better | DDB Latina Puerto Rico |
Digital & Interactive | Unilever / Axe Body Spray | Axe Peephole | DDB Latina Puerto Rico |
Outdoor | Burger King | Whopper Showroom | DE LA CRUZ |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Outdoor | Rosetta Stone | Mistakes | ALMA DDB |
Digital & Interactive | State Farm | Play Today Illuminate Tomorrow | ALMA DDB |
Print | | Mistakes | ALMA DDB |
Commercials | American Honda | Aguila | Concept Cafe Advertising |
Commercials | American Honda | Dollhouse | Concept Cafe Advertising |
Commercials | American Honda | Bobby Temon 1 | Concept Cafe Advertising |
Commercials | American Honda | Thoughts | Concept Cafe Advertising |
Commercials | Procter & Gamble / Clearblue Easy Digital Pregnancy Test | Clear Words | Lápiz USA |
Print | Procter & Gamble / Always | Quinceañera | Lápiz USA |
Commercials | Cine Las Americas International Film Festival | Merkel | LatinWorks |
Commercials | Cine Las Americas International Film Festival | Obama | LatinWorks |
Commercials | Cine Las Americas International Film Festival | Cine Las Americas | LatinWorks |
Commercials | Cine Las Americas International Film Festival | Cameron | LatinWorks |
Commercials | Ford Motor Company | Subliminal | Zubi Advertising |
|
INTEGRATED CAMPAIGN |
ARGENTINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Cosmetics / Beauty Aids / Toiletries | Unilever/Axe | 2012 | Ponce Buenos Aires |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Financial / Investment Services | National Australia Bank | Break Up | CLEMENGER BBDO MELBOURNE |
Beverages: Alcoholic | Diageo / Bundaberg Rum | Watermark | LEO BURNETT MCMAHONS POINT |
Retail Stores | Foot Locker | Foot Locker Art Prize | SapientNitro |
Financial / Investment Services | Insurance Australia Group Ltd | My Car Is Your Car | Whybin\TBWA\Tequila |
CHINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Volkswagen Group China / The People's Car Project | The People's Car Project | Proximity China |
FRANCE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Beverages: Non-alcoholic | evian | Baby Inside - integrated | BETC EURO RSCG |
Apparel / Accessories | Wrangler | Stunt | FRED & FARID |
Beverages: Non-alcoholic | Nestle Waters / Perrier | Le Club Perrier | Ogilvy France |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Sporting Events | Adidas | The Face of the Marathon | HEIMAT |
Business Products & Services | edding | Wall of Fame | kempertrautmann gmbh |
JAPAN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Telecommunication Services | Google Japan / Google | Memories for the future | Hakuhodo Kettle + Hakuhodo |
NORWAY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Volkswagen | BlueMotion Roulette | TRY/APT |
ROMANIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | Rom/ Kandia Dulce | Romanians are smart | McCann Erickson |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Transportation / Travel / Tourism | Scandinavian Airlines | Couple Up to Buckle Up | CP+B |
Telecommunication Services | Telia Sonera Sweden | Soundtrack Sweden | DDB STOCKHOLM |
Home Products & Services | IKEA | LULLABIES | Forsman & Bodenfors |
UNITED KINGDOM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Media Promotion | The Guardian | Three Little Pigs | Bartle Bogle Hegarty |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | Mars Chocolate North America/Snickers | The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign | BBDO |
Financial / Investment Services | American Express | Small Business Saturday | Digitas |
Financial / Investment Services | H&R Block | Second Look Detroit | Fallon |
Corporate Image / Information / Recruitment | Coca-Cola | Arctic Home | Leo Burnett Chicago |
Politics / Government | Troy Public Library | Book Burning Party | Leo Burnett Detroit |
|
INTERACTIVE |
ARGENTINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Home Products & Services | BGH Air Conditioners | Big Noses | DEL CAMPO NAZCA SAATCHI & SAATCHI |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Home Products & Services | Reckitt Benckiser/ Vanish Crystal White | Sponsor the White House | Euro RSCG |
Consumer Electronics | Panasonic Australia Pty Ltd | 28 Day Persecution of Rommy Gulla | The Campaign Palace |
BELGIUM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | VOLKSWAGEN | GOLF STORY DAYS | DDB Brussels |
Banner / Flash Ads | General Motors - Opel | Opel Movano: The File Mover | Goosebumps BVBA |
BRAZIL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Transportation / Travel / Tourism | Gol Linhas Aereas / Gol Linhas Aereas | Valentine-s Flight | Almap BBDO Sao Paulo |
Consumer Electronics | Intel | The Creators Project | DDB Brasil |
Consumer Electronics | Samsung / Printer | Optical Illusion | Leo Burnett Tailor Made |
Beverages: Non-alcoholic | Red Bull | Street Art View | Loducca |
CANADA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | Wrigley Canada/ Skittles | Cat | BBDO |
Confections / Snacks | Frito Lay Canada/ Doritos | The End | BBDO |
Confections / Snacks | Frito Lay Canada/ Doritos | The End | BBDO |
Home Products & Services | Procter & Gamble / Cheer | Dig It! Get It! | Leo Burnett, Toronto |
Beverages: Alcoholic | James Ready | James Ready Spelling Bee Lottery | Leo Burnett, Toronto |
Retail Stores | Canadian Tire | House of Innovation | TAXI Toronto |
CHINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Websites | Volkswagen Group China / The People''s Car Project | The People's Car Project | Proximity China |
COLOMBIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Banner / Flash Ads | Fundacion Pais Libre | Not Found | DDB Colombia |
Politics / Government | Armed Forces of Colombia | Invisible Banner | DDB Colombia |
Politics / Government | Fundacion Pais Libre | Not Found | DDB Colombia |
Websites | Homecenter Colombia | The Man Who Gave Everything Away | Y&R Colombia |
FRANCE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Media Promotion | 13e Rue | I kill a friend 2 | BETC EURO RSCG |
Media Promotion | CANAL+ | Borgia - website | BETC EURO RSCG |
Beverages: Non-alcoholic | Pepsico France / Tropicana | Billboard powered by oranges | DDB |
Microsite | Greenpeace | A new warrior | DDB |
Automotive | MINI France | MINI Maps | DDB |
Beverages: Non-alcoholic | Nestle Waters / Perrier | Le Club Perrier | Ogilvy France |
Beverages: Non-alcoholic | Nestle Waters / Perrier | Le Club Perrier | Ogilvy France |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Volkswagen Beetle | Rock 'n' Scroll | DDB Tribal Group GmbH |
Websites | Volkswagen Beetle | Rock 'n' Scroll | DDB Tribal Group GmbH |
Entertainment Promotion | Konami Digital Entertainment GmbH | Konami myPES | G2 Germany GmbH |
Banner / Flash Ads | Volkswagen AG/Volkswagen Side assist | Safe for work (Banner) | Grabarz & Partner Werbeagentur GmbH |
Corporate Image / Information / Recruitment | Adidas | The Face of the Marathon | HEIMAT |
Sporting Events | Adidas | The Face of the Marathon | HEIMAT |
Corporate Image / Information / Recruitment | Tuner Broadcasting System Deutschland GmbH (CNN International) | The CNN Ecosphere | HEIMAT |
Websites | Tuner Broadcasting System Deutschland GmbH (CNN International) | The CNN Ecosphere | HEIMAT |
Sporting Events | Adidas | The Face of the Marathon | HEIMAT |
Corporate Image / Information / Recruitment | Tuner Broadcasting System Deutschland GmbH (CNN International) | The CNN Ecosphere | HEIMAT |
Media Promotion | Tuner Broadcasting System Deutschland GmbH (CNN International) | The CNN Ecosphere | HEIMAT |
Websites | YouTube/Google Germany | Museum Of Obsolete Objects | Jung von Matt AG |
Entertainment Promotion | Maxim Gorki Theater Berlin | A Live Play On Facebook | Jung von Matt AG |
Automotive | Daimler AG / Mercedes-Benz | Cars tweet empty parking spaces | Jung von Matt AG Stuttgart |
Corporate Image / Information / Recruitment | Evangelical Youth Council in Württemberg (ejw) | Joseph twitters the Christmas Story | Jung von Matt AG Stuttgart |
Sporting Events | Nike / Nike Vapor Flash Jacket | Catch the Flash | Jung von Matt AG Stuttgart |
Politics / Government | Stolpersteine, Gunter Demnig | Stolpersteine | Jung von Matt/Fleet GmbH |
Pop-ups | Deutsches Rotes Kreuz e.V. (German Red Cross) | Online Street Musicians | Jung von Matt/Fleet GmbH |
Business Products & Services | edding | Wall of Fame | kempertrautmann gmbh |
Corporate Image / Information / Recruitment | Deutschland findet euch | Missing Add-on | kempertrautmann gmbh |
Microsite | edding | Wall of Fame | kempertrautmann gmbh |
Banner / Flash Ads | LEGO GmbH | LEGO Builders of Infinity | Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG |
Apparel / Accessories | adidas AG/adidas | Game Faces | TBWA Werbeagentur GmbH |
Apparel / Accessories | adidas AG/adidas | Tomorrow starts now | TBWA Werbeagentur GmbH |
ISRAEL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Politics / Government | Israel Anti-Drug Authority | Drugs Set Your Timeline | Mccann Digital |
ITALY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Apparel / Accessories | MONTBLANC CHRONO | THE BEAUTY OF A SECOND | LEO BURNETT ITALIA |
JAPAN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Honda Motor Co., Ltd. / internavi | dots now | DENTSU INC. |
Apparel / Accessories | UNIQLO | UNIQLO NYC NOW | mount |
Apparel / Accessories | adidas Japan KK | KUTSUKASU | TBWA HAKUHODO |
Sporting Events | adidas Japan KK | adidas x GIANTS : DIGITAL TRYOUT | TBWA HAKUHODO |
Apparel / Accessories | adidas Japan KK | adidas Temperature Discount | TBWA HAKUHODO |
MEXICO |
| CATEGORY | BRAND | TITLE | ENTRANT |
Banner / Flash Ads | Unilever / Dove | Banner Dove NFL | Grupo W |
NORWAY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Beverages: Alcoholic | Mack Brewery | "The Fuck you International Beer producing assholes"-campaign | TRY/APT |
Automotive | Volkswagen | BlueMotion Roulette | TRY/APT |
Microsite | Volkswagen | BlueMotion Roulette | TRY/APT |
PHILIPPINES |
| CATEGORY | BRAND | TITLE | ENTRANT |
Corporate Image / Information / Recruitment | The Coca-Cola Export Corporation / Coca-Cola | Where Will Happiness Strike Next: The OFW Project | MCCANN WORLDGROUP PHILIPPINES |
REPUBLIC OF SOUTH KOREA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Cosmetics / Beauty Aids / Toiletries | Yuhan-Kimberly / Huggies | Huggies Babbling Translator | POSTVISUAL |
ROMANIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | Rom/Kandia Dulce | Romanians are smart | McCann Erickson |
SPAIN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Corporate Image / Information / Recruitment | AFAL (National Alzheimer's Association) | Gamemory | McCann Erickson Madrid |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Retail Stores | Pause Home Entertainment Stores | The Heist at Pause | Akestam Holst |
Microsite | Swedish Post | Swedens Safest Hands | Akestam Holst |
Transportation / Travel / Tourism | Swebus (long distance bus company) | Swebus Jackpot | Akestam Holst |
Microsite | Swedish Post | Christmas on Wheels | Akestam Holst |
Microsite | Pause Home Entertainment Stores | The Heist at Pause | Akestam Holst |
Consumer Electronics | | Xmas Carol Torture | Akestam Holst |
Retail Stores | Pause Home Entertainment Stores | Santa Pause | Akestam Holst |
Beverages: Non-alcoholic | | The Sound of Football | Akestam Holst |
Apparel / Accessories | Reebok | The Promise Keeper | Forsman & Bodenfors |
Automotive | Volvo | XC Travels | Forsman & Bodenfors |
Healthcare Products & Services | Libero | Dance Collection | Forsman & Bodenfors |
Home Products & Services | IKEA | Lullabies | Forsman & Bodenfors |
Banner / Flash Ads | Stockholms Stadsmission | Homeless Banners | GARBERGS |
Microsite | Unilever - Magnum Ice Cream | Pleasure Hunt | LOWE BRINDFORS |
Confections / Snacks | Unilever - Magnum Ice Cream | Pleasure Hunt | LOWE BRINDFORS |
Recreational | Unilever - Magnum Ice Cream | Pleasure Hunt | LOWE BRINDFORS |
Apparel / Accessories | Nike | Be Zlatan | Naked Communication |
Home Products & Services | Procter & Gamble Nordic / Ariel Actilift detergent | Ariel Fashion Shoot | Saatchi & Saatchi Stockholm |
THE NETHERLANDS |
| CATEGORY | BRAND | TITLE | ENTRANT |
Healthcare Products & Services | Philips | Philips Make me a Morning Person | Tribal DDB Amsterdam |
Consumer Electronics | Philips | Philips Obsessed with sound | Tribal DDB Amsterdam |
Transportation / Travel / Tourism | KLM Royal Dutch Airlines | KLM Tile & Inspire | Tribal DDB Amsterdam & DDB Amsterdam |
UNITED KINGDOM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | MERCEDES BENZ | ESCAPE THE MAP | Abbott Mead Vickers BBDO |
Websites | Rainey Kelly Campbell Roalfe/Creative Awards Industry Calendar Self Promotion | T-Minus | RKCR Y&R |
Apparel / Accessories | | Sneakerpedia | SapientNitro |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Banner / Flash Ads | State Farm | Play Today Illuminate Tomorrow | ALMA DDB |
Media Promotion | HBO | Pack Your HBO | BBDO |
Consumer Electronics | AT&T | You've Got a Case | BBDO |
Telecommunication Services | AT&T | Shout From the Mountain Interactive Campaign | BBDO |
Media Promotion | HBO/True Blood | Dig Deeper | BBDO |
Media Promotion | HBO/True Blood | Dig Deeper | BBDO |
Entertainment Promotion | AT&T | "Up All Night" Fan Montage Video | BBDO |
Telecommunication Services | AT&T | Infuse Screen Test | BBDO |
Financial / Investment Services | State Farm/Insurance | Chaos in Your Town | DDB Chicago |
Financial / Investment Services | American Express | Unstaged | Digitas |
Politics / Government | Americans Elect | Americans Elect | LBI |
Apparel / Accessories | | Rip Curl Mirage | R/GA |
Apparel / Accessories | | Nike EPIC | R/GA |
Automotive | Ford Motor Company | Doug, the Orange Spokespuppet | Wunderman Team Detroit |
Home Products & Services | Craftsman | SCREW*D | Y&R |
Microsite | Craftsman | SCREW*D | Y&R |
|
MARKETING EFFECTIVENESS |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Transportation / Travel / Tourism | Expedia/expedia.com.au | New York on $50 | BMF |
Social Media | National Australia Bank | Break Up | CLEMENGER BBDO MELBOURNE |
Financial / Investment Services | National Australia Bank | Break Up | CLEMENGER BBDO MELBOURNE |
Low-budget | The Reach Foundation/Brand Awareness | Open Book Project | DDB Australia |
Social Media | St Vincent de Paul Society | Signed Finds | GEORGE PATTERSON Y&R |
Direct Response | 7-Eleven / Slurpee | BYO Cup Day | Leo Burnett |
Sporting Events | Giant | Everyday Rider Sponsorships | Leo Burnett |
Philanthropic Appeals | Mars Petcare Australia | Pedigree Adoption Drive | Whybin\TBWA\Tequila |
Mobile | Pedigree Adoption Drive | Dog-A-Like | Whybin\TBWA\Tequila |
CANADA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Low-budget | Boston Pizza | Montreal/Vancouver Pizza | ZIP communication |
COLOMBIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Promotion of Peace / Human Rights | Ministerio de Defensa | Operation Christmas | Lowe/SSP3 |
Social Media | Homecenter Colombia | The Man Who Gave Everything Away | Y&R Colombia |
Philanthropic Appeals | Fundación Telefonica / Kidrescue | KIDRESCUE | Y&R Colombia |
Mobile | Fundación Telefonica / Kidrescue | KIDRESCUE | Y&R Colombia |
FRANCE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Interactive | Greenpeace | A new warrior | DDB |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Low-budget | | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Corporate Image / Information / Recruitment | HORNBACH | The Infinite House | HEIMAT BERLIN |
Online | HORNBACH | The Infinite House | HEIMAT BERLIN |
Consumer Electronics | Conrad | Marketing effectiveness Conrad | Vasata Schröder Florenz Werbeagentur |
HONG KONG |
| CATEGORY | BRAND | TITLE | ENTRANT |
Direct Response | | Chok! Chok! Chok! | McCann Worldgroup (Hong Kong) |
ROMANIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Online | Rom/kandia Dulce | Romanians are smart | McCann Erickson |
SINGAPORE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Design | The Patissier | Cake-Mouflage | Leo Burnett Group Singapore |
SPAIN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Event / Trade Show | Sony Pictures Releasing Spain | The smurf village | Bungalow25 |
Event / Trade Show | Telefonica/Imagenio | Energy | McCann Erickson Madrid |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Mobile | Ubisoft / Just Dance 3 | Autodance | CP+B |
Online | Unilever - Magnum Ice Cream | Pleasure Hunt | LOWE BRINDFORS |
UNITED KINGDOM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | David Cornfield Melanoma Fund | Dear 16-year-old Me | Evidently |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Social Media | American Express | Small Business Saturday | Digitas |
Interactive | American Express | Small Business Saturday | Digitas |
Financial / Investment Services | American Express | Small Business Saturday | Digitas |
Civic / Social Education | Troy Public Library | Book Burning Party | Leo Burnett Detroit |
Politics / Government | Troy Public Library | Book Burning Party | Leo Burnett Detroit |
Social Media | Troy Public Library | Book Burning Party | Leo Burnett Detroit |
Philanthropic Appeals | Troy Public Library | Book Burning Party | Leo Burnett Detroit |
Low-budget | Troy Public Library | Book Burning Party | Leo Burnett Detroit |
|
OUTDOOR / OUT-OF-HOME |
ARGENTINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | Pepsico | Lay''''s machine | BBDO ARGENTINA |
Home Products & Services | BGH Air Conditioners | Big Noses | DEL CAMPO NAZCA SAATCHI & SAATCHI |
Beverages: Alcoholic | AbInBev / Andes Beer | Andes Friend Recovery | DEL CAMPO NAZCA SAATCHI & SAATCHI |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Sporting Events | Australian Football League | GAME SIGNATURES | George Patterson Y&R |
BELGIUM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Posters | Reporters Without Borders | Talking Ad | Publicis Brussels |
BRAZIL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Billboards | NIVEA/ NIVEA Sun | Sun Art Outdoor | Agenciaclick Midia Interativa |
Apparel / Accessories | Sao Paulo Alpargatas/Havaianas | Havaianas USA | Almap BBDO Sao Paulo |
Confections / Snacks | Elma Chips/Sensações | Supermarket | Almap BBDO Sao Paulo |
Media Promotion | Billboard/Billboard | Typography - Jimi | Almap BBDO Sao Paulo |
Automotive | Volkswagen | Hands-free parking system. | Almap BBDO Sao Paulo |
Media Promotion | Billboard/Billboard | Typography - Madona | Almap BBDO Sao Paulo |
Corporate Image / Information / Recruitment | Escola Sao Paulo (Sao Paulo School) | Pinhole Camera Poster | Dentsu Brasil |
Corporate Image / Information / Recruitment | Casa do Saber | Written Matches | Loducca |
Billboards | | AXN TV BOXES | Publicis |
Posters | | The Horror Time | Publicis |
CANADA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Mercedes Benz/C-Class Coupe | Blur | BBDO |
Retail Stores | IKEA | Moving Day Wild Postings | Leo Burnett, Toronto |
Entertainment Promotion | | Magic Hat | lg2 |
CHINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Entertainment Promotion | Zendai Art Supermarket | Art, for the price of everyday items | DDB China Group |
Posters | Samsonite | Heaven and Hell | JWT Shanghai |
Apparel / Accessories | Samsonite | Heaven and Hell | JWT Shanghai |
Apparel / Accessories | Meters\bonwe | The Skate Wash Denim | JWT Shanghai |
Apparel / Accessories | Anta | Anta | JWT Shanghai |
COLOMBIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Politics / Government | Ministry Of Defense | Rivers Of Light | Lowe/SSP3 |
CZECH REPUBLIC |
| CATEGORY | BRAND | TITLE | ENTRANT |
Healthcare Products & Services | Betadine | Betadine | Young&Rubicam Prague |
Transportation / Travel / Tourism | Coleman | Coleman Sleeping Bags | Young&Rubicam Prague |
FRANCE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | Mars Chocolate France/Sncikers | Metamorphosis | CLM BBDO |
Confections / Snacks | Perfetti van Melle | Mini Chupa Chups Kipik | DDB |
Billboards | Wrangler | Stunt_2 | FRED & FARID |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | Wrigley GmbH | Mint parking ticket | BBDO Germany GmbH, Duesseldorf |
Automotive | Mercedes-Benz Ceská republika s. r. o. | Night View Assist | BBDO Germany GmbH, Duesseldorf |
Professional Products & Services | Image Hair Group Barber Shop GbR/Barbershop | Hairbeard 1 and Hairbeard 2 | Euro RSCG Duesseldorf |
Automotive | Volkswagen AG/Volkswagen Park assist | Parking precision | Grabarz & Partner Werbeagentur GmbH |
Politics / Government | | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Confections / Snacks | Ricola | Unwrap | Jung von Matt AG |
Billboards | NOAH Animal protection | Code: NOAH | Jung von Matt AG |
Automotive | Daimler AG / Mercedes-Benz | The first car that waters flowers. | Jung von Matt AG Stuttgart |
Billboards | Audi A5 Sportback quattro | Frost Pattern | kempertrautmann gmbh |
Transit | Audi Motorsport/R8 LMS | Audi Fan Messenger | kempertrautmann gmbh |
Automotive | Audi Motorsport/R8 LMS | Audi Fan Messenger | kempertrautmann gmbh |
Media Promotion | stern.de | updated every second | Kolle Rebbe GmbH |
Corporate Image / Information / Recruitment | Sealife Germany | Flying Sharks | Leo Burnett Frankfurt |
Automotive | Mercedes-Benz Vans | Key to Viano | LUKAS LINDEMANN ROSINSKI GMBH |
Automotive | Mercedes-Benz Vans | Seat Typography | LUKAS LINDEMANN ROSINSKI GMBH |
Billboards | Mercedes-Benz Vans | Key to Viano | LUKAS LINDEMANN ROSINSKI GMBH |
Healthcare Products & Services | Raum D - Studio for people with dementia | Vivid Memories | Ogilvy & Mather Advertising GmbH |
Retail Stores | Siemens Electrogeraete GmbH | The Laundry-Gallery | Scholz & Friends Berlin GmbH |
Professional Products & Services | BikeKing24 | Twisted Motorcycles | Scholz & Friends Berlin GmbH |
Recreational | LEGO | LEGO Builders of Sound | Serviceplan München/Hamburg |
Apparel / Accessories | adidas AG/adidas | Game Faces | TBWA Werbeagentur GmbH |
HONG KONG |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Electronics | Westone (Thinking Group) | Mozart / Beethoven / Tchaikovsky | DDB Group Hong Kong |
Consumer Electronics | Westone | Beethoven | DDB Group Hong Kong |
INDIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Home Products & Services | Proctor & Gamble | Onion seller | Leo Burnett |
MALAYSIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Recreational | Penguin Books Malaysia/Penguin Audiobooks | The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book | Dentsu Young & Rubicam Sdn Bhd |
MEXICO |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Electronics | mabe | Maps | YOUNG AND RUBICAM, S. DE R.L. DE C.V. |
PHILIPPINES |
| CATEGORY | BRAND | TITLE | ENTRANT |
Billboards | The Coca-Cola Export Corporation/Coke | Living Billboard | MCCANN WORLDGROUP PHILIPPINES |
REPUBLIC OF SOUTH KOREA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Hyundai Motor Company | Accent on the Wall | Innocean Worldwide |
Billboards | Hyundai Motor Company | Accent on the Wall | Innocean Worldwide |
SPAIN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Entertainment Promotion | Sony Pictures Releasing Spain | The smurf village | Bungalow25 |
Sporting Events | Telefonica/Imagenio | Energy | McCann Erickson Madrid |
Politics / Government | AECC (The Spanish Cancer Research Association) | Transfers | McCann Erickson Madrid |
Billboards | Sony Computer Entertainment | Injection | TBWA Espana |
Posters | Sony Computer Entertainment | Injection | TBWA Espana |
Corporate Image / Information / Recruitment | Correos | Box | ZAPPING /M&C SAATCHI |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Home Products & Services | Procter & Gamble Nordic / Ariel Actilift detergent | Ariel Fashion Shoot | Saatchi & Saatchi Stockholm |
SWITZERLAND |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | AMAG Automobil- und Motoren AG | Audi - Night vision assistant | Advico Y&R AG (Y&R Group Switzerland) |
UNITED ARAB EMIRATES |
| CATEGORY | BRAND | TITLE | ENTRANT |
Telecommunication Services | Batelco | Batelco Directory | FP7/DXB |
Posters | Batelco | Batelco Directory | FP7/DXB |
Retail Stores | Harvey Nichols/ Sale | Behave | Y&R Dubai |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Cosmetics / Beauty Aids / Toiletries | Procter & Gamble/Gillette Fusion ProGlide | The World's Biggest Shave | BBDO |
Corporate Image / Information / Recruitment | Procter & Gamble/Gillette Fusion ProGlide | True Stories Poster Campaign | BBDO |
Billboards | Gallo/Barefoot Wine & Bubbly | One Beach Movie Poster Mosaic | BBDO San Francisco |
Beverages: Alcoholic | Gallo/Barefoot Wine & Bubbly | One Beach Movie Poster Mosaic | BBDO San Francisco |
Automotive | Land Rover/Defender | Passport Stamps | RKCR Y&R |
|
PRINT |
ARGENTINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Healthcare Products & Services | Bayer / Tabcin | Interruptions | Young & Rubicam Argentina |
BELGIUM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Newspaper | Reporters Without Borders | Talking Ad | Publicis Brussels |
BRAZIL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Media Promotion | Billboard/Billboard | Typography - Iron Maiden | Almap BBDO Sao Paulo |
Automotive | Volkswagen | Hands-free parking system. | Almap BBDO Sao Paulo |
Media Promotion | Billboard/Billboard | Typography - Jimi | Almap BBDO Sao Paulo |
Corporate Image / Information / Recruitment | ABTO/ Organ Transplant Association | Choices | DDB Brasil |
Corporate Image / Information / Recruitment | Companhia Athletica (gym) | Dedication | DDB Brasil |
Automotive | Fiat / Ducato | Ambulance | Leo Burnett Tailor Made |
Magazine | Peugeot | Airbag | Loducca |
Automotive | Peugeot | Airbag | Loducca |
Magazine | Telefonica-Vivo | Maps | Y&R Sao Paulo |
CANADA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Media Promotion | The Gazette | Twitter Edition | Bleublancrouge |
Newspaper | The Gazette | Twitter Edition | Bleublancrouge |
CHILE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Business Products & Services | Rhein / Stabilo Boss | Highlighted | Prolam Y&R |
CHINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Magazine | Samsonite | Heaven and Hell | JWT Shanghai |
Apparel / Accessories | Samsonite | Heaven and Hell | JWT Shanghai |
CZECH REPUBLIC |
| CATEGORY | BRAND | TITLE | ENTRANT |
Healthcare Products & Services | Betadine | Betadine | Young&Rubicam Prague |
Recreational | Coleman | Coleman Sleeping Bags | Young&Rubicam Prague |
ECUADOR |
| CATEGORY | BRAND | TITLE | ENTRANT |
Home Products & Services | Sherwin Williams/Condor - Washable paint | WALL PAPER | McCann WorldGroup |
Professional Products & Services | Bic | books | PUBLICITAS SAATCHI & SAATCHI |
FINLAND |
| CATEGORY | BRAND | TITLE | ENTRANT |
Beverages: Non-alcoholic | McDonald's Finland | Large Coffee | DDB Helsinki |
FRANCE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | Mars Chocolate France/Celebrations | Your Own Celebration | CLM BBDO |
Confections / Snacks | Perfetti van Melle | Mini Chupa Chups Kipik | DDB |
Apparel / Accessories | Wrangler | Stunt_2 | FRED & FARID |
Apparel / Accessories | Wrangler | Stunt_1 | FRED & FARID |
Restaurants & Foods | Nestle Menier | Old Days | Publicis Conseil |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Volkswagen AG/Volkswagen Park assist | Parking precision | Grabarz & Partner Werbeagentur GmbH |
Confections / Snacks | Ricola | Unwrap | Jung von Matt AG |
Automotive | Daimler AG | Look twice | Jung von Matt/Fleet GmbH |
Business Products & Services | edding | Wall of Fame | kempertrautmann gmbh |
Media Promotion | stern.de | updated every second | Kolle Rebbe GmbH |
Corporate Image / Information / Recruitment | Leo Burnett | Walter Luerzer Death Note | Leo Burnett Frankfurt |
Automotive | Mercedes-Benz Vans | Seat Typography | LUKAS LINDEMANN ROSINSKI GMBH |
Automotive | Daimler AG Mercedes-Benz Vertrieb Deutschland Vertrieb Transporter | Danger doesn't announce itself | Scholz & Friends Berlin GmbH |
INDIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Home Products & Services | Bajaj Exhaust fans | Cigarette | Leo Burnett |
Home Products & Services | Bajaj Exhaust Fans | Reclaim Your Space | Leo Burnett |
ISRAEL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Confections / Snacks | Wrigley Hubba Bubba | Myths | Gitam BBDO |
Healthcare Products & Services | Clearex | Avoid A Catastrophy | shalmor avnon amichay / y&r interactive |
ITALY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Healthcare Products & Services | SSL/DUREX | Club Crasher | McCann Erickson |
MALAYSIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Recreational | Penguin Books Malaysia/Penguin Audiobooks | The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book | Dentsu Young & Rubicam Sdn Bhd |
NORWAY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Corporate Image / Information / Recruitment | Volkswagen | Virtual Test Drive | TRY/APT |
Magazine | Volkswagen | Virtual Test Drive | TRY/APT |
SLOVAK REPUBLIC |
| CATEGORY | BRAND | TITLE | ENTRANT |
Media Promotion | Wikimedia Foundation / Wikipedia | Wikipedia - Don't keep it to yourself | JANDL, marketing a reklama, s. r. o. |
SPAIN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Electronics | Sony Computer Entertainment | Wound | TBWA Espana |
Consumer Electronics | Sony Computer Entertainment | Injection | TBWA Espana |
SWITZERLAND |
| CATEGORY | BRAND | TITLE | ENTRANT |
Financial / Investment Services | Swiss Life | Life's turns in a sentence Part 1 | Spillmann/Felser/Leo Burnett |
Financial / Investment Services | Swiss Life | Life's turns in a sentence Part 2 | Spillmann/Felser/Leo Burnett |
TURKEY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Consumer Electronics | BEKO | The Recorded Contents | TBWA ISTANBUL |
Retail Stores | IKEA | FIXED PRICES | TBWA ISTANBUL |
UNITED ARAB EMIRATES |
| CATEGORY | BRAND | TITLE | ENTRANT |
Newspaper | Batelco | Batelco Directory | FP7/DXB |
Telecommunication Services | Batelco | Batelco Directory | FP7/DXB |
Magazine | Batelco | Batelco Directory | FP7/DXB |
Telecommunication Services | Batelco | Batelco Directory - Hotel | FP7/DXB |
Retail Stores | Harvey Nichols/ Sale | Behave | Y&R Dubai |
UNITED KINGDOM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Automotive | Land Rover/Defender | Passport Stamps | RKCR Y&R |
Newspaper | Land Rover/Defender | Passport Stamps | RKCR Y&R |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Cosmetics / Beauty Aids / Toiletries | Procter & Gamble/Gillette Fusion ProGlide | Million Emotions | BBDO |
Corporate Image / Information / Recruitment | Procter & Gamble/Gillette Fusion ProGlide | True Stories Print Campaign | BBDO |
Corporate Image / Information / Recruitment | Art Director's Club | Keep Fighting The Good Fight | DDB NEW YORK |
|
PUBLIC RELATIONS |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Financial / Investment Services | National Australia Bank | Break Up | CLEMENGER BBDO MELBOURNE |
Environmental Issues | Keep Australia Beautiful | The LITTLE Committee | FNUKY |
Event Management | Diageo / Bundaberg Rum | Watermark | LEO BURNETT MCMAHONS POINT |
Transportation / Travel / Tourism | Art Series Hotels | Steal Banksy | Naked Communications |
Philanthropic Appeals | | Pedigree Adoption Drive | Whybin\TBWA\Tequila |
COLOMBIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Brand Development | Telefónica Telecom / Official Sponsor of Selection Colombia | This country is full of Glory | Y&R Colombia |
COSTA RICA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Crisis Management | Strategic Advantage Consulting Group | Costa Risa | Grupo de Comunicación Father |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
New Product / Service Launch | Daimler AG | smart eball | BBDO Germany GmbH, Duesseldorf |
Civic / Social Education | Exit-Deutschland | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Crisis Management | Evangelical Youth Council in Württemberg (ejw) | Joseph twitters the Christmas Story | Jung von Matt AG Stuttgart |
ISRAEL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Promotion of Peace / Human Rights | The Peres Center for Peace | Blood Relations | BAUMANN BER RIVNAY SAATCHI & SAATCHI |
JAPAN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Brand Development | Ezaki Glico Co,.Ltd/Ice No Mi | The Secret Idol | ENGINE FILM Inc. |
ROMANIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Brand Development | Rom/Kandia Dulce | Romanians are smart | McCann Erickson |
SPAIN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Philanthropic Appeals | Asefa Estudiantes (Basketball Team) | Sheikh | McCann Erickson Madrid |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
New Product / Service Launch | Lagerhaus | Blog up Stores | Prime |
Event Management | Abba | Kids Kitchen | Prime |
New Product / Service Launch | Procter & Gamble Nordic / Ariel Actilift detergent | Ariel Fashion Shoot | Saatchi & Saatchi Stockholm |
Transportation / Travel / Tourism | Swedish institute and VisitSweden/Sweden | Curators of Sweden | VOLONTAIRE AB |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Media / Entertainment | Comcast SportsNet Bay Area | Search for the World Championship Baby | BBDO San Francisco |
Brand Development | Kraft | Ted Williams Fight for Hunger | CP+B |
|
PUBLIC SERVICE ANNOUNCEMENTS |
AUSTRALIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Environmental Issues | Keep Australia Beautiful Week | Sound Grate | Clemenger |
Environmental Issues | WWF / Earth Hour | Moths | LEO BURNETT MCMAHONS POINT |
BELGIUM |
| CATEGORY | BRAND | TITLE | ENTRANT |
Promotion of Peace / Human Rights | Reporters Without Borders | Talking Ad | Publicis Brussels |
BRAZIL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Philanthropic Appeals | Casa do Zezinho | SHARE WITH THOSE WHO NEED | Almap BBDO Sao Paulo |
Civic / Social Education | Atitude Brasil / Institutional | Garbage | Leo Burnett Tailor Made |
CANADA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | Canadian Paralympic Committee | Unstoppable | BBDO |
Philanthropic Appeals | Raising The Roof | Nothing But Potential - Chair / Plant / Potato | Leo Burnett, Toronto |
CHILE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Philanthropic Appeals | Fundación Padre Hurtado | Cages | Prolam Y&R |
CHINA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | Family Care For Grassroots Community(China) | The keyboard of isolation | DDB China Group |
COLOMBIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Promotion of Peace / Human Rights | Ministry Of Defense | Rivers Of Light | Lowe/SSP3 |
FRANCE |
| CATEGORY | BRAND | TITLE | ENTRANT |
Environmental Issues | WWF | Red Tuna | Ogilvy France |
Promotion of Peace / Human Rights | | 3 generations | Publicis Conseil |
Environmental Issues | Surfrider Foundation Europe | Marine Animals | YOUNG & RUBICAM PARIS |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Promotion of Peace / Human Rights | International Society for Human Rights (ISHR) | Hangman | BBDO Germany GmbH, Duesseldorf |
Promotion of Peace / Human Rights | Exit-Deutschland | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Civic / Social Education | | Trojan Shirt | Grabarz & Partner Werbeagentur GmbH |
Civic / Social Education | MTV Networks AG Switzerland | Sexidents | Grey Worldwide GmbH |
Civic / Social Education | MTV Networks AG Switzerland | Sexidents | Grey Worldwide GmbH |
Environmental Issues | NOAH Animal protection | Code: NOAH | Jung von Matt AG |
Promotion of Peace / Human Rights | ALIVE e.V. | Dead Man Cooking | Jung von Matt/Fleet GmbH |
HUNGARY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | DDB | Tweetpositive | DDB KFT |
INDIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | Saathi | Street Kids | Leo Burnett |
ISRAEL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Promotion of Peace / Human Rights | The Peres Center for Peace | Blood Relations | BAUMANN BER RIVNAY SAATCHI & SAATCHI |
JAPAN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Promotion of Peace / Human Rights | Google Japan / Google | Memories for the future | Hakuhodo Kettle + Hakuhodo |
Philanthropic Appeals | Instant Pet House | Instant Pet House | Hakuhodo Product’s |
MALAYSIA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | National Cancer Society Malaysia/Anti-smoking | Brain Development | Dentsu Young & Rubicam Sdn Bhd |
MEXICO |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | Consejo Consultivo de Puebla | Robbery | Euro RSCG Mexico |
PORTUGAL |
| CATEGORY | BRAND | TITLE | ENTRANT |
Promotion of Peace / Human Rights | Amnesty International | Mugshots | Fuel/ Euro RSCG |
Promotion of Peace / Human Rights | Amnesty International | Mugshots | Fuel/ Euro RSCG |
SOUTH AFRICA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Environmental Issues | BirdLife / Save Our Seabirds Festival | SOS Festival Poster Campaign | The Jupiter Drawing Room (Utopia) |
SPAIN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Philanthropic Appeals | AECC (The Spanish Cancer Research Association) | Fix You | McCann Erickson Madrid |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Promotion of Peace / Human Rights | UNICEF | SANTA | Forsman & Bodenfors |
Promotion of Peace / Human Rights | Amnesty | Unlock the truth about Guantanamo. | GARBERGS |
Promotion of Peace / Human Rights | Amnesty | Slide to unlock | GARBERGS |
THE NETHERLANDS |
| CATEGORY | BRAND | TITLE | ENTRANT |
Philanthropic Appeals | ALS Foundation Netherlands/Charity | ALS Campaign | Publicis |
UNITED ARAB EMIRATES |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | Reporters Without Borders | Pixelated Truth | Memac Ogilvy & Mather |
Civic / Social Education | Reporters Without Borders | Pixelated Truth-Obama/Clinton | Memac Ogilvy & Mather |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Civic / Social Education | truth | Unsweetened truth | Arnold Worldwide |
Civic / Social Education | Ad Council/Autism Speaks | Eye Contact Installation | BBDO |
Promotion of Peace / Human Rights | Florida Coalition Against Human Trafficking | Security Camera | MARCA |
|
STUDENT |
GERMANY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Commercials | Nature | We miss you | Filmacademy Baden-Württemberg |
Commercials | Levi's | Life is calling | Filmakademie Baden - Württemberg GmbH |
Commercials | Dirt Devil | The Exorcist | Filmakademie Baden-Württemberg |
NORWAY |
| CATEGORY | BRAND | TITLE | ENTRANT |
Interactive | Japan National Tourism Organization | Snap&Sleep | Westerdals School of Communication |
REPUBLIC OF SOUTH KOREA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Interactive | Amazon / Kindle | Amazon Kindle Used Store | Kyunghee University |
Outdoor | Unilever / Axe | AXE Revolving Doors | Student |
SWEDEN |
| CATEGORY | BRAND | TITLE | ENTRANT |
Interactive | Visit Japan | Post from Japan - Visit Japan | Berghs School of Communication |
USA |
| CATEGORY | BRAND | TITLE | ENTRANT |
Interactive | Amazon Kindle | Kindle Story Maker | Miami Ad School |
Guerrilla | Homeless Youth Alliance | Keep the Meter Running | Miami Ad School |
Interactive | Volkswagen | Pay By Piece | Miami Ad School |
