New York Festivals® International Advertising Awards, now in its 55th year of honoring the World’s Best Advertising™, announced its 2012 award winners on May 4th at the New York Show awards ceremony at the landmark New York Public Library Stephen A. Schwarzman Building in NYC.
The NYF Executive Jury selected one outstanding entry to receive the coveted title of “World’s Best Idea®”: Digitas and Crispin Porter +Bogusky were honored for their integrated campaign “Small Business Saturday” for client American Express. This new shopping day between Black Friday and Cyber Monday was originally launched by American Express in 2010 to support small businesses, help preserve neighborhoods, and fuel the local economies. American Express took Main Street mainstream with a multi-touch campaign that energized and engaged the small business community, their consumers, media and brand partners, and even local and national government officials using simple, sharable and powerful social actions. American Express executives Laura Fink, Vice President, Social Media/Small Business Saturday, and Allison Silver, Vice President, Brand accepted the award at last night’s Gala.