The NYF Executive Jury selected one outstanding entry to receive the coveted title of “World’s Best Idea®”:  Digitas and Crispin Porter +Bogusky were honored for their integrated campaign “Small Business Saturday” for client American Express. This new shopping day between Black Friday and Cyber Monday was originally launched by American Express in 2010 to support small businesses, help preserve neighborhoods, and fuel the local economies. American Express took Main Street mainstream with a multi-touch campaign that energized and engaged the small business community, their consumers, media and brand partners, and even local and national government officials using simple, sharable and powerful social actions. American Express executives Laura Fink, Vice President, Social Media/Small Business Saturday, and Allison Silver, Vice President, Brand accepted the award at last night’s Gala.

VIEW THE WINNERS

Continuing last year’s success of our ‘dream team’ Executive Jury, New York Festivals 2012 Executive Jury features some of the most awarded and accomplished Chief Creative Officers on planet Earth. This group of Chief Creative Officers will participate in a live judging session to determine Bronze, Silver, Gold and Grand Award winners. And they will do it through four rounds of judging. The crème de la crème work will be awarded the World’s Best Idea™.

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Winning entries of the 2012 New York Festivals International Advertising Awards were selected by the NYF Executive Jury, an elite group of worldwide chief creative officers, through 5 rounds of live judging. Award winners were selected from a Shortlist chosen by the Grand Jury through 2 rounds of online judging. The Grand Jury is comprised of over 400 of some the world’s most respected and award-winning chief creative officers, executive creative directors and industry professionals, representing the largest and most diverse jury of any advertising competition in the world.

The NYF 2012 Executive Jury and Grand Jury awarded a total of 43 Gold World Medals, 64 Silver, and 69 Bronze in this year’s competition. In addition, 83 Finalist Certificates were awarded. Industry specialists on NYF’s Grand Jury judged and selected winners in the following competitions – Public Relations/Brand Communications, Marketing Effectiveness, Hispanic Advertising and select Art/Technique/Technology categories. The Grand Jury awarded 10 Gold World Medals, 10 Silver, 10 Bronze, and 30 Finalist Certificates within those categories.

Germany earned a total of 9 Gold World Medals, followed by Australia and China with 7. The following countries were also honored with Gold World Medals: France 5; United Kingdom 3; USA 3, and Colombia 2. The Republic of South Korea, Costa Rica, Portugal, Romania, Sweden, and the United Arab Emirates each earned 1 Gold Medal.

All 2012 award-winning entries are featured at http://www.newyorkfestivals.com/worldsbest/

The NYF Executive Jury selected one outstanding entry to receive the coveted title of “World’s Best Idea®”:  Digitas and Crispin Porter +Bogusky were honored for their integrated campaign “Small Business Saturday” for client American Express. This new shopping day between Black Friday and Cyber Monday was originally launched by American Express in 2010 to support small businesses, help preserve neighborhoods, and fuel the local economies. American Express took Main Street mainstream with a multi-touch campaign that energized and engaged the small business community, their consumers, media and brand partners, and even local and national government officials using simple, sharable and powerful social actions. American Express executives Laura Fink, Vice President, Social Media/Small Business Saturday, and Allison Silver, Vice President, Brand accepted the award at last night’s Gala.

“Thank you to New York Festivals International Advertising Awards for the recognition, and thank you to the 100 million Americans for shopping Small Business Saturday,” commented Laura Fink and Allison Silver of American Express.

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For six years Chris was the narrator and personality behind VH1’s top-rated show, The Fabulous Life. The show’s 110 episodes can been seen on VH1 and MTV networks in over 30 countries around the world.  He has also appeared on Law & Order: SVU in the episode, “Trophy” opposite Mariska Hargitay and Christopher Meloni.  Chris is the promo voice for ESPN’s coverage of Barclay’s Premier League soccer, and  has been heard several time in comedy bits during Jimmy Kimmel’s opening monologue.

Chris was a member of New York’s acclaimed Rumble in the RedRoom sketch comedy ensemble for 4 years, and has worked extensively in theatre, film, voice-over, and countless corporate events around the world.

NYF’s New York Show is a 2-day festival that begins on May 2^nd, and features creative panel discussions, keynote speakers, networking events, and the 2012 Executive Jury Press Conference. The show will culminate with the annual International Advertising Awards ceremony on May 3^rd. All New York Show events and the 2012 awards gala will take place at the Beaux-Arts New York Public Library Stephen A. Schwarzman Building located at 5th Avenue and 42nd Street. For a complete schedule or to purchase tickets visit: http://www.newyorkfestivals.com/main.php?p=4,4.  Ticket prices: Full Access Pass to all events, including keynote speakers, panel sessions, screenings and award show – $295; Award Ceremony – $85.

The Executive Jury will be moderated for the second year in a row by Donald Gunn, Founder of the renowned Gunn Report, and will be joined by Michael Conrad, President of the Berlin School of Creative Leadership. Unlike other competitions, the NYFA Executive Jury does not elect a chairman or president — all members are of equal status. Mr. Gunn and Mr. Conrad, both experienced moderators, will guide the proceedings, which promises to be the world’s largest gathering of worldwide chief creative officers ever to judge an advertising competition.

The New York Show is a 2-day festival that begins on May 2nd, and features creative panel discussions, keynote speakers, networking events, and the 2012 Executive Jury Press Conference. The show will culminate with the annual International Advertising Awards ceremony on May 3rd. All New York Show events and the 2012 awards gala will take place at the landmark New York Public Library Stephen A. Schwarzman Building located at 5th Avenue and 42nd Street. For a complete schedule or to purchase tickets visit: http://www.newyorkfestivals.com/main.php?p=4,4.  Ticket prices: Full Access Pass to all events, including keynote speakers, panel sessions, screenings and award show – $295; Award Ceremony – $85.

To view the 2012 Executive Jury and Grand Jury go to: http://www.newyorkfestivals.com/main.php?p=2,10,3.

Tom Burrell, acclaimed adman, author, and self-taught cultural anthropologist, established Burrell Communications in 1971, leading the company through 2004. Recognizing the unique qualities of the African American Market and coining the phrase, “Black people are not dark-skinned white people,” the American Advertising Federation’s Advertising Hall of Fame inductee created some of the most memorable campaigns in advertising history. A reel of Burrell’s Advertisements for Coca-Cola is currently archived at the Library of Congress for its historical significance. Today, Burrell Communications bills close to $200 million annually and is one of the top advertising companies in the United States, specializing in marketing communications targeted to multicultural, urban and youth markets.

The NYF Hall of Fame Award is presented to individuals who have had a profound impact on the advertising industry at large. The award recognizes prominent industry luminaries whose personal excellence and extraordinary contributions have advanced the field of advertising, made a lasting impression on the creative community, and who continue to influence the profession in a significant way.

Mr. Burrell has garnered numerous prestigious awards and accolades, including Advertising Person of the Year, the coveted Albert Lasker Award for Lifetime Achievement in Advertising, DuSable Museum’s HistoryMaker Award, and the Missouri Honor Medal for Distinguished Service in Journalism. Advertising Age named Mr. Burrell one of “50 Who Made A Difference” in its special issue, “50 Years of TV Advertising.” In “The Advertising Century,” issue, the publication designated him among the “Top 100 Advertising People” who have shaped the course of advertising history. In 2004, he was inducted into the American Advertising Federation’s Advertising Hall of Fame.

Mr. Burrell retired from the advertising industry in 2004 to pursue his career as an authorand activist. His highly acclaimed first book, BRAINWASHED: Challenging the Myth of Black Inferiority, has sparked a lively and international conversation on race and the role of advertising and other media in the perpetuation of racism and race‐based self‐esteem issues. BRAINWASHED was named one of the “65 Greatest Books” in Ebony Magazine’s 65^th anniversary issue, Jet Magazine’s Editorial Pick, and has received rave reviews by Newsweek’s Ellis Cose, Black Enterprise Magazine, Former Essence Magazine Editor-in-Chief Susan Taylor, the Reverend Al Sharpton, Dr. Cornel West, and many more.

“I left the industry 7 years ago, but I’m gratified that the industry has not left me,” said Mr. Burrell.

Most recently, Mr. Burrell was awarded the Revolutionary Award by ImageNation for his work with his non‐profit, The Brainwash Resolution Project, an organization that combats negative images of blacks in the media with education, awareness and positive new media.

New York Festivals will host an in-depth interview with Mr. Burrell at the New York Show on Thursday, May 3^rd at 1PM. Jason Chambers, PH.D., associate professor in the Department of Advertising at the University of Illinois at Urbana-Champaign will conduct the interview. Professor Chambers has also appeared on The History Channel discussing advertising history and his opinions have been sought by a variety of media sources including Advertising Age, Adweek, CNN, Forbes, Black Enterprise, the New York Times, National Public Radio and Newsweek.  He is the author of Madison Avenue and the Color Line: African Americans in the Advertising Industry. His current projects include a book-length biography of advertising legend Thomas J. Burrell.

The New York Show is a 2-day festival that begins on May 2^nd, and will feature creative panel discussions, keynote speakers, networking events, the 2012 Executive Jury Press Conference, and will culminate with the annual International Advertising Awards ceremony taking place on May 3^rd.  All New York Show events and the 2012 awards gala will take place at the landmark New York Public Library Stephen A. Schwarzman Building located at 5th Avenue and 42nd Street.

To purchase tickets for the New York Show please visit: http://www.newyorkfestivals.com/main.php?p=4,4.  Ticket prices: Full Access Pass to all events, including keynote speakers, panel sessions, screenings and award show – $295; Award Ceremony – $85.

2012 Schedule

WEDNESDAY, MAY 2ND

New York Public Library

2012 New York Festivals International Advertising
Awards, May 2-3rd.

New York Festivals International Advertising Awards will celebrate 55 years of honoring the World’s Best Advertising™ on May 2nd – 3rd at the 2012 New York Show.  This exciting 2-day festival will feature creative panel discussions, keynote speakers, seminars, networking events, and the 2012 Executive Jury Press Conference.  The festival culminates with an awards presentation and gala on May 3rd at the iconic New York Public Library Stephen A. Schwarzman Building, located at Fifth Avenue and 42nd Street.

The New York Public Library Stephen A. Schwarzman Building, designed in Beau-Arts style by architects Carrère and Hastings, celebrated its 100th birthday on May 23, 2011.  The main branch was declared a national historic landmark in 1965, and recently underwent a three-year, $50 million restoration   The library’s majestic steps are permanently guarded by its two beloved Library Lions – Patience and Fortitude – named by Mayor Fiorello La Guardia in the 1930’s, who chose the names because he felt the citizens of New York needed to possess these qualities in order to see themselves through the Great Depression.

The New York Festivals International Advertising Awards will play host to attendees from around the globe, including award winners, industry professionals, international press, and the 2012 Executive and Grand Jury.

To purchase tickets for the New York Show please visit: http://www.newyorkfestivals.com/main.php?p=4,4.

Ticket prices for the event are as follows:

>Full Access Pass to all events, including keynote speakers, panel sessions, screenings and award show – $295

>Award Ceremony – $85.

New York Festivals International Advertising Awards receives entries from 70 countries, recognizing work in all media in the following competitions:  Art/Technique + Technology, Avant-Garde, Collateral, Commercials, Design, Interactive, Hispanic USA Advertising, Integrated Mixed Media, Marketing Effectiveness, New Commercial Director of the Year, Outdoor/Out of Home, Print, Public Relations/Brand Communications, Public Service Announcements, and Student.

For more information, or to enter go to: http://www.newyorkfestivals.com/main.php?p=2,10

All winning entries in the New York Festivals International Advertising Awards competition will be featured at: www.newyorkfestivals.com.

Press inquiries should be directed to Gayle Mandel: gmandel@newyorkfestivals.com.  Ph: 1 212 643 4800.

On May 2nd & 3rd, 2012 at the New York Public Library, the New York Festivals will set up shop for 2 exciting days of events, screenings, panel discussions, keynote speakers, NYF Advertising Hall of Fame presentations, the 2012 NYF winner presentations and more.

We are in the process of finalizing our conference program for the event and have some remaining sessions available.  And since you are the experts in this field, we’ve decided to ask for your valuable input in assembling interesting and relevant topics to discuss.

If you have an idea for a timely, topical and thought-provoking presentation or session, simply send us an email with your contact info along with your proposal.  No forms to fill out, no registration required.  If you proposal is chosen, we’ll reach to you with more details ASAP.

Send your proposal to:
speakers@newyorkfestivals.com
Please submit your proposal by April 1st, 2012