Grand Jury Confidential: Ronnie Bergman

New York Festivals International Radio Program Awards Grand Jury Confidential profiles the 2016 award-winning Grand Jury members. Each interview provides a glimpse into the brilliant careers of prominent radio executives from around the globe who are recruited from all facets of the radio industry to select the World’s Best Radio Programs℠.

Ronnie Bergman, Lecturer, Broadcast Journalism, University of the West of Scotland

This week, NYF takes a few moments to connect with 2016 Grand Jury member, Ronnie Bergman, Lecturer, Broadcast Journalism, University of the West of Scotland. Ronnie has a wide-ranging radio production background in commercial radio [Radio Clyde, Glasgow] and as independent program producer for BBC entertainment. His years in the radio industry have left him with connections with the major broadcasters and community stations around central Scotland. In addition, Ronnie is also a respected member of the Radio Academy and attends regular conferences and Festivals organized by the Academy and Creative Loop, Scotland.

NYF caught up with Ronnie and asked him to share his insights on the wonderful world of radio. Keep reading to find out more about Ronnie, including what he learned from his first job in radio, the most important qualities to have, and the hallmarks of an award-winning program!

NYF: Who or what were your early influences in your career?

Kenny Everett

Ronnie Bergman: My first major influence in radio would have to be the genius of Kenny Everett with his Saturday morning Radio One show.  His playfulness and use of the audio medium combined with a wild imagination allowed him to entertain the audience.

NYF: What’s the most important thing you learned from your first job?

Ronnie Bergman: To be hard-working, honest and to try new things.  My first boss in wireless was a believer in allowing his staff to do what they thought was necessary to take the programmes onto next level.  He showed a trust in what you were attempting.  He would give solid criticism and feedback; always in private.  You would be a fool not to adhere his advice.  This trust allowed a whole team to develop and produce innovative radio – cheaply.

NYF: What qualities are the most important to have?

Ronnie Bergman: It’s important you have a good attitude to all opportunities presented.  The times I have seen folk thinking, and behaving, I’m too good to be asked to do this.  When first starting out you need to try everything and if you are given a menial task you need to give it your all.  Do your best at all times.  Accept others just might know a bit more than you.  Enjoy it all.

NYF: What are the hallmarks of award-winning radio programs?

Ronnie Bergman: It has to be fresh and exciting listen.  If speech based, it has to have a great story told in an imaginative way.  If it’s music based, then it has to be knowledgeable and enthusiastic.  If the presenter sounds bored or lacking in knowledge it will come through the microphone to the audience.  Clean audio is essential and not a problem these days yet I have heard some entries that are difficult to listen to because of poor recordings.

For more information on the New York Festivals International Radio Program Awards please visit: www.newyorkfestivals.com/radio/

 

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