Each week, New York Festivals International Radio Program Awards profiles one of the prominent award-winning radio executives from around the globe who are recruited to select the World’s Best Radio Programs℠. These talented executives are actively involved in what is being created in the radio industry today.
For this week’s Grand Jury Confidential, NYF spent some time with Grand Jury member Andrika De Lanerolle, Audio Producer for AMI-Audio, Accessible Media Inc., Canada. Andrika is a producer for AMI-audio’s award-winning program, Mosaic City. In her early years at AMI-audio, she was a technician for their channel on Sirius Satellite Radio, and co-produced AMI’s very first, award-winning radio play. Now as a producer for Mosaic City, she travels across Canada capturing stories through sound and description for their blind and partially sighted audience.
Keep reading to find out more about Andrika, including her insights who influenced her early on in her career, the qualities that helped her achieve success, and her evolution in the industry.
New York Festivals: Who or what were your early influences in your career?
Andrika De Lanerolle: One of my earliest influences is Canadian broadcaster, Alan Cross. I recall my pre-teen days coming home from church on Sundays with my parents listening to his radio program, The Ongoing History of New Music. Though the ride was short, we were all intrigued so as soon as we got home we turned on the kitchen radio and finished listening to the program as we ate our late breakfast. Two of my favorite things.
Every week on his show, he bridged the past and present markers of music and connected them in ways you wouldn’t imagine. Everything from the bands and artists themselves, to the genres, instruments, venues, and everything else in between. For me, he changed the traditional music program into a discussion and made you appreciate music in a whole new way. The best part was, once the program ended its weekly broadcast, it allowed for me, the listener, to take that discussion further with those around me. His presentation and style has been a huge influence to me and made me realize that I too want to want to be a storyteller and tell you something that you didn’t know.
New York Festivals: What qualities are the most important to have?
Andrika De Lanerolle: Some of the most important qualities to have in our field include: confidence, patience and being a team player. You have to have confidence to take on new challenges and explore new things outside of your comfort zone. You have to believe from the start that what you’re doing will have a good result. If not, then change it and try again. And most of all, you have to collaborate with those around you. Be open to ideas, listen and always give and take feedback.
New York Festivals: Tell us a bit about your evolution in the radio industry?
Andrika De Lanerolle: I can tell you that 6 years ago, I never thought I‘d be doing what I do today. I went in to the industry wanting to pursue to voice work and found myself on the producing end of programming. From hosting a music program that supported independent Canadian bands, I moved onto producing content for a partially sighted audience. I have come to fully appreciate the creativity and freedom with sound production. The possibilities are endless! As for my evolution in the industry, I still have a long way to go but I look forward to every moment.
For more information on the New York Festivals International Radio Program Awards please visit: www.newyorkfestivals.com/radio/