Radio on Radio features New York Festivals International Radio Program Awards Grand Jury’s insights and observations on the transformation taking place in the industry today, their opinions on the importance of free speech, their thoughts on creating their dream show and much more.
NYF’s Grand Jury is comprised of award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives who are actively involved in creating the innovative radio programs heard on radio today. Who better to share their insider information on the wonderful world of radio than this respected group of prominent industry thought leaders?
This week NYF’s Radio on Radio will explore the evolution taking place in the world of radio with 2017 Grand Jury member, Colin McGinnis, Group Production Manager at UKRD, United Kingdom.
Colin’s creative production skills earned UKRD a Silver Trophy for his award-winning entry, “2015 In Review” and a Bronze trophy for “Armistice Day Tribute 2015” in the 2016 New York Festivals Radio Awards competition.
Colin bring years of experience to the jury, as both a composer and sound designer he has created multiple soundtracks with BIG IDEA MUSIC & FOCUS MUSIC. His skills as a voice over artist led him to work on multiple projects with Wise Buddah, utilizing his well-crafted Aussie accent.
In the interview below, Colin shares his thoughts on how advertising is affecting radio, the importance of freedom of the press and his insights on the opportunities in curated content and the elements his dream project would include.
New York Festivals: How will radio transform in the coming years? What is the biggest shift you’ve noticed this past year?
Colin McGinnis: I think it all comes down to advertising…. The almighty dollar, erm, pound. That’s why we are all here working in the industry. It’s a business and for good or ill, radio is much more of a refined business than ever before.
What we lose is aspects of creativity and for the vast majority of stations, an editorial perspective. But there’s something actually quite beneficial about that. If you take the reporting of news as a prime example, we are seeing a strong focus on telling the facts, and not the fiction. TV News has a lot to answer for with its sometimes overt bias. But radio, (for the most part) is neutral and that means we are reporting truth.
Station owners also need to see that local revenue is where the money is, and stop chasing national clients, who are far more interested in online advertising these days.
It’s not as glamorous, nor as much money, but think local…. support and help those local businesses.
New York Festivals: Is there a revolution going on today in radio content?
Colin McGinnis: I think the revolution is yet to happen, but its coming. Listenership is more fragmented than it’s ever been and I don’t think we’ve dealt with that fragmentation fully.
New York Festivals: What would be your dream show to create, budget no object?
Colin McGinnis: I would love to talk about this, but I am pitching something at this very moment so I’m limited to what I can say about it.
What I can say is that budget plays a big part in my pitch. In fact the budget will be very small. I see an opportunity for shifting the dynamics of radio and taking a new and interesting path that steps away from regular presenters and shows, and head toward a bite sized approach to content. Our attention spans have diminished over the years, so we need to keep that in mind with content. There is a golden opportunity to do something unique here and ‘curated content’ is a phrase that’s constantly in my head.
New York Festivals: Will you talk about the importance of freedom of press?
Colin McGinnis: Any chance I get I will, but doing so in a way that allows the listener to make their own mind up. It is difficult to bite your tongue sometimes and accept that you got to focus on the facts and keep your personal opinions out of it.
New York Festivals: Audio landscapes, theater of the mind, how does imagination come into play?
Colin McGinnis: It’s everything. I certainly never underestimate the power of music in storytelling. To me it’s a key factor to carving out the emotion you need to evoke.
Join New York Festivals Monday, June 19, 2017 as we honor the World’s Best Radio Programs at an awards ceremony at in New York City. To view the 2016 World’s Best Radio Program Ceremony Gala, please visit: http://www.newyorkfestivals.com/media/rp/2016/