Radio on Radio features New York Festivals International Radio Program Awards Grand Jury’s insights and observations on the transformation taking place in the industry today. NYF’s Grand Jury is comprised of award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives who are actively involved in creating the innovative radio programs heard on radio today. Who better to share their insider information on the wonderful world of radio than this respected group of prominent industry thought leaders?
This week NYF’s Radio on Radio will explore the evolution taking place in the world of radio with 2017 Grand Jury member and International Broadcast Consultant Valerie Geller, President of Geller Media International.
Ms. Geller works with top broadcasters in radio, TV, internet throughout the world, and has consulted on several award winning documentary films. As a content and story consultant, trainer and seminar leader, she uses proven methods she developed over years of working in 38 countries with over 500 radio and television stations. Geller coaches and trains on air personalities, programmers, producers and broadcast news journalists to become more Powerful Communicators, and she has worked with some of the top personalities in the world.
A former program director for (WABC, New York) and News Director for (K101, San Francisco), Geller has been training broadcasters since 1991. Her clients in Europe have included LBC, The BBC, Australia’s ABC Sweden’s MTG, Sveriges Radio, SBC, YLE, P-4 Norway, NRK, Danmarks Radio, FM 100, and many many more. She has been named by Radio Ink Magazine – one of the 50 Most Powerful Women in Radio, and one of the world’s top consultants for radio, TV and film documentaries.
Her books have been translated into several languages and Geller’s fourth book: Beyond Powerful Radio – A Communicator’s Guide to the Internet Age for News, Talk, Information & Personality, Broadcast, Podcast, Satellite & Internet” was published by Focal Press in 2011 www.beyondpowerfulradio.com is available on Kindle or in paperback and on audible.com in audio book format.
In the interview below she shares her global view of how radio is growing, her dream project , and how imagination is at the core of radio.
New York Festivals: How will radio transform in the coming years? What is the biggest shift you’ve noticed this past year?
Valerie Geller: Radio is growing on mobile and hugely growing in podcasts. Radio is no longer radio but rather audio media. It’s mobile, digital and global. The platform diversity is drawing younger audiences and that is exciting for radio.
New York Festivals: Is there a revolution going on today in radio content?
Valerie Geller: I certainly wouldn’t call it a revolution but because the gate keepers are down and anyone can make a broadcast just as in the 90s anyone can do a blog with podcasting in new digital platforms, we are seeing a diverse city of content and lots of new voices. We’re always working and I tell this to my coaching clients throughout the world, is to tell the truth, make it matter, and never be boring. Storytelling works, Inside works, fascinating characters that people can relate to…works. To be effective radio has to inform entertain, inspire, persuade, and connect audiences with their humanity. Humor works too.
New York Festivals: What would be your dream show to create, budget no object?
Valerie Geller: My dream radio programs are based on finding and developing creative original personalities. When you find the right talent — fascinating compelling, people who are smart, and fun, with insight, curiosity, a good sense of humor and original thought — are articulate, not afraid and who take risks, those people are golden tickets to success.
New York Festivals: Will you talk about the importance of freedom of press?
New York Festivals: Audio landscapes, theater of the mind, how does imagination come into play?
The imagination is very very powerful. Radio is at core, the imagination medium. Radio has better pictures than television (or any video) because it taps into imagination. But today with digital media and mobile, video and pictures are expected. But if you close your eyes and describe things visually — and storytell powerfully, the imagination will take you on exciting and delightful journeys that you would never expect.
Join New York Festivals Monday, June 19, 2017 as we honor the World’s Best Radio Programs at an awards ceremony at in New York City. To view the 2016 World’s Best Radio Program Ceremony Gala, please visit: http://www.newyorkfestivals.com/media/rp/2016/