Radio on Radio features insights and observations on the wonderful world of Radio by New York Festivals International Radio Program Awards Grand Jury members. NYF’s Grand Jury is comprised of award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives who are actively involved in creating the innovative radio programs heard on radio today.
This week NYF’s Radio on Radio will explore the evolution taking place in the world of radio with 2017 Grand Jury member, Graham Mack, Program Director for BOB fm UK.
Graham Mack is a multi-award winning radio programmer and presenter with over 20 years experience. He earned the Bronze NYF Radio Award for Best Radio Personality for a compilation from The Graham Mack Breakfast Show, which is a news/talk program produced by Mack Media Limited and broadcast on BBC Wiltshire’s Swindon service, weekday mornings 6.30am to 9am. The show’s purpose is to inform and above all entertain the Swindon market, which has a population of 300,000 people. He has achieved consistent ratings success in talk and music formats, working for commercial radio and the BBC, on-air and in management.
Keep reading to find out more about Graham including his views on content creation, ideas for his dream show, the importance of freedom of the press and more.
New York Festivals: How will radio transform in the coming years? What is the biggest shift you’ve noticed this past year?
Graham Mack: We’re going to see the further rise of the content creator over the distributor. In the past the distributors, the people with the radio stations and the transmitters, controlled the game. In the new multi-platform world with access to distribution becoming more accessible to everyone, it’s the creative people that make the content that will thrive. The distributors need content but if they want market exclusivity, they’ll have to give the content creators what they want in return. Unfortunately, over the past year I’ve noticed some big “old media” distributors going the other way and reducing the amount of original content they provide to cut costs. This is a mistake and will accelerate their demise.
New York Festivals: Is there a revolution going on today in radio content?
Graham Mack: It depends how you define “radio”. If you’re talking about broadcast radio then, no. Broadcasters seem to be stuck in a rut, regurgitating tired old ideas. If you define radio as audio content then, yes, there is a revolution going on. With cheap access to audio hardware and software tools it’s never been easier to create great radio. The amount of spoken word content going out as podcasts and other online distribution platforms continues to grow and it’s becoming more niche and more personal.
Graham Mack: My dream show would be a talk show with music, the radio version of a glossy magazine. Interviews with interesting people, reports from interesting places, opinion pieces and interaction with listeners. Glossy magazines are full of photographs, that’s what the music would be because some people who “read” glossy magazines only like looking at the pictures.
New York Festivals: Will you talk about the importance of freedom of press
Graham Mack: Donald Trump got elected by manipulating fears based on prejudice. The same thing happened with Brexit. Prejudice feeds on ignorance. The press needs to be free to hold our leaders to account and use facts to debunk fake news, misconceptions and pseudoscience peddled by politicians and big business. Otherwise we won’t get news, we’ll just get propaganda.
New York Festivals: Audio landscapes, theater of the mind, how does imagination come into play?
Graham Mack: The difference between radio and TV is that on the radio the pictures are better. It’s been said many times and the best content creators are the ones that can paint pictures with sound. The treatment is as important as the story. Often the story can’t be changed but there are infinite ways it can be told.
Join New York Festivals Monday, June 19, 2017 as we honor the World’s Best Radio Programs at an awards ceremony at in New York City. To view the 2016 World’s Best Radio Program Ceremony Gala, please visit: http://www.newyorkfestivals.com/media/rp/2016/