Radio on Radio features insights and observations on the wonderful world of Radio by New York Festivals International Radio Program Awards Grand Jury members.
Each year NYF recruits a world class Grand Jury comprised of award-winning directors,
producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives who are actively involved in creating the innovative radio programs heard on radio today.
In our weekly Radio on Radio interview we’ll take an insider’s look at the evolution taking place in the world of radio with 2017 Grand Jury member, award-winning Peter Lack, Head of hr3-Comedy for Hessischer Rundfunk, Germany. Peter has earned both Silver and Bronze New York Festivals Radio Awards trophies in the Best Comedy / Humor Personality category and was inducted into both the “Radio Hall Of Fame” and the “Broadcasters Hall Of Fame.”
Prior to his work in radio, the multi-talented radio executive was working in the music business.Working with different groups in the beginning of the 1980s, among others The erasers , Corpus Kristi and the school sports founded in 1983. The erasers are also referred to as Limburg’s first punk band. In 1986, Peter had a phenomenal success with a a completely different musical direction:Love Spy , sung by the native Lüneburg, Mike Mareen, Peter Lack sold 6.5 million copies worldwide.
Keep reading to find out Peter’s thoughts about how the radio world has shifted, what he’d be doing in radio if money wasn’t a motivator, and his views on freedom of the press.
New York Festivals: How will radio transform in the coming years? What is the biggest shift you’ve noticed this past year?
Peter Lack:The ‘biggest shift’ in my local radio world in the past year definitely was the move of the morning show host from my station’s main competitor over to us and then back to his former employer after just a short while. Just kidding. But seriously: radio stations run the risk of losing more and more ground to streaming services and the like. I am counting on the cleverness of our industry to keep up to date with the help of new media and stuff, and to put regional reporting, the real value of our medium for its broadcasting region, into focus. This way radio will be around for a long time to come. It is irreplaceable, like a basic staple.
New York Festivals: Is there a revolution going on today in radio content?
Peter Lack: In our local MOR radio world definitely not. I see it as the result of apprehensive squinting at the competition and reacting to it. This is nothing new, but it’s
getting more and more extreme. The revolutionary thing about it is, that there is no such thing as a revolution over here.
New York Festivals: What would be your dream show to create, budget no object?
Peter Lack: To be honest, I am already doing my dream show, and looking back I have always been able to do so. So I have no unfulfilled wishes. But dreaming for a moment: if money really did not play a role, and my livelihood would be ensured to its present level – if I had a free wish, then I would like to have a job as an errand boy for Howard Stern or for Steve Jones of Jonesys Jukebox on KLOS-FM. These guys probably have even more fun at their job than I do.
New York Festivals: Will you talk about the importance of freedom of press?
Peter Lack: You are probably asking ‘cos of Trump’s aggressive behavior towards individual media. Freedom of the press is an important cornerstone of our democratic society, the highest asset in our industry. I’m thinking of Obama and his appeal for freedom of the press in his last press conference before officially stepping down. He said something like “They should not be flatterers, but instead ask skeptical and tough questions. They are not supposed to be friendly, but take a critical look at people who have enormous power.” Point.
Check out the 2017 Radio Awards competition Finalists: http://www.newyorkfestivals.com/radio/main.php?p=rp2017
Join New York Festivals Monday, June 19, 2017 as we honor the World’s Best Radio Programs at an awards ceremony at in New York City. To view the 2016 World’s Best Radio Program Ceremony Gala, please visit: http://www.newyorkfestivals.com/media/rp/2016/