This week, New York Festivals spent a few minutes with Rose Anderson, New York Festivals’ VP & Executive Director of the International Radio Awards to find out more about her success strategy for the Radio Awards competition. Inside NYF Radio shines the spotlight on the Rose’s record-breaking years at the helm.
Rose manages all facets of NYF’s Radio Awards, overseeing the strategy to expand its footprint, assembling the world-class advisory boards and award-winning grand jury from the international media communities, and initiating marketing and media partnerships.
Since joining NYF in 2009, Rose has transformed the competition to fit today’s global programming by being responsive to current world-wide creative trends and by recognizing innovation and excellence in all areas of production, storytelling and performance.
Rose, an Emmy Award winning producer and member of the DGA, is the former Director of the Sports Emmy Awards and Director of Production for the National Academy of Television Arts & Sciences. She contributes the experience and understanding that only an accomplished network producer can deliver.
In the interview below, Rose shares the evolution the Radio Awards has gone through, her strategy for keeping the competition relevant, her greatest challenges and the innovations added to the competition that she’s most proud of.
New York Festivals: How have the New York Festivals International Radio Awards transformed since you’ve been at the helm?
Rose Anderson: Eight years ago, even the name was behind-the-times, and the categories were left over from the analog age. So, we canvassed industry leaders to join an Advisory Board and went to work. We had a new trophy designed: one that captures the magic of radio’s past while looking into its future. And the net result has been more entries from more countries – and an ever-increasing year by year superior level of quality in our submissions.
New York Festivals: How do you keep NYF’s Radio Awards relevant and on trend with the evolving radio landscape?
Rose Anderson: First, we listen. We listen to our entrants. We ask them what keeps them up at night. For the 2018 awards which open in January, we are adding more podcast categories including Documentary and Journalism.
New York Festivals: What is your future vision for NYF’s International Radio Awards?
Rose Anderson: So, more and better as we connect with everyone who is passionate about all aspects of audio.
New York Festivals: What have been the greatest challenges while running the competition and what was your response that led you to success?
Rose Anderson: The greatest challenge is fairness. Who decides what program is better than another one? It all comes down to who is on the jury, and their depth of experience. What we do is invite the winners to join the next year’s jury…and the 2017 grand jury was made up of 35% women – all award-winning radio achievers – and every single one with hands-on experience in creating what people are listening to today.
New York Festivals: In your opinion, what are the most exciting categories that you have added to the competition in the past few years and why?
Rose Anderson: Let me list just a few – and you’ll see why these categories made everyone sit up and take notice. Heroes, Music documentary, Music podcast, PSAs, audiobooks, Best Live Sound, Sound Art, Best Innovation, Social Issues, Best Music Program host, Best Interview, Travel & Tourism, Social Issues, Biographies, Climate Change & Sustainability, and Best Live News Special.
Stay tuned, the 2018 New York Festivals Radio Award opens January 10th. For more information, please visit: http://www.newyorkfestivals.com/radio/
Check back next week for Part Two of Inside New York Festivals with Rose Anderson.