Open Mic Spotlight: Maddy Fryer

NYF’s Open Mic Spotlight spends a few minutes each week with prominent Grand Jury members who judge creative entries from around the globe, each Spotlight interview shares the insights of content creators from the wonderful world of radio.

New York Festivals International Radio Awards jury of award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives are actively involved in creating the innovative content on radio today, their efforts have resulted in the 2018 NYF Radio Awards Finalists.

Maddy Fryer

This week, NYF’s Open Mic features 2018 Grand Jury member Maddy Fryer. Maddy has worked for SBS Australia for over 10 years and has been the Executive Producer of SBS PopAsia since 2010. SBS PopAsia is a Digital Radio Station for young multicultural Australians.  Prior to SBS PopAsia, Maddy led the youth team from the program – Alchemy, who in 2008 became Silver Medal Recipients of United Nations Department of Public Information Award – on the Stolen Generation in Australia.

New York Festivals: What’s the best piece of advice you’ve ever received?

Maddy Fryer: I was once told by a mentor to learn everything there is to know about radio. This simple piece of advice has stayed with me and allowed me to see my job with much more clarity. As a consequence I always share this ‘secret’ with new recruits to the industry.

If you are a content creator, it’s always important to know how radio works, why sales do what they do and why management and technical decisions are made.

New York Festivals: Where do you see the industry moving in the next 5 years?

Maddy Fryer: The industry will continue to grow and move with the constant changes in technology. Podcasts will continue to flourish and traditional radio will continue to adapt to suit personal devices and listening habits. Video will not kill the Radio Star.

New York Festivals: What creative projects are next for you?

Maddy Fryer: I am keen to grow radio/audio and video as perfect partners on multiple platforms. My next creative projects will continue to target our audience hangouts online. Your creative content goes nowhere unless you move with your audience.

New York Festivals: Whose work do you admire the most?

Maddy Fryer: I admire those brilliant creatives that provide special listening moments for me as a New York Festivals Radio Awards jury member. Each year I hear so many incredible radio and podcast moments. I still remember some of the award winning stories that I have heard, some never leave you.

For more information on the 2018 New York Festivals Radio Program Awards or to view the 2018 Finalists please visit HERE.  For information or tickets for the 2018 Radio Awards gala taking place on June 18th in New York City, please visit HERE.

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