NYF’s Open Mic Spotlight spends a few minutes each week with prominent Grand Jury members who judge creative entries from around the globe, each Spotlight interview shares the insights of content creators from the wonderful world of radio.
New York Festivals International Radio Awards jury of award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives are actively involved in creating the innovative content on radio today, their efforts have resulted in the selection of the 2018 New York Festivals Radio Award winners which will be announced at the annual Radio Awards ceremony on June 18th in New York City.
Grand Jury member Juan Pablo Córdoba, is Productor Artístico for Radio Mitre S.A. the Nº 1 radio station of Argentina. As Artistic Producer he is responsible not only for writing promotions, monitoring editing and coordinating airing, he is also director of special reports. Juan Pablo ensures that the highest quality standards in music and jingles are maintained. He studied Social Communication (UBA – University of Buenos Aires) and Multimedia Production (EMBA), and he is a vital part of Radio Mitre since 2004.
New York Festivals: What are some of the biggest changes you’ve seen in the industry?
Juan Pablo Córdoba: From the beginning of my career until now the biggest change I’ve seen in the industry was the hybridization of AM (modulated amplitude) and FM (modulated frequency). The immutable structures of the years before 2000 have already been very far away. Today there is a mixture of formats and content between these two ways of doing radio, at least in Argentina: journalistic programs stopped being exclusive to AM radios, as well as the musical programs made the leap from the FM and invaded the traditional ones A.M.
Today we have to live thru another transformation: radios from around the world are leaving their desire to remain for life in the ether and are turning increasingly towards the Internet: posts on social networks and websites, streamings, and of course, the new spoiled child of the media, the podcast or content on demand.
New York Festivals: What three words describe you as a content creator?
Juan Pablo Córdoba: Respectful…Respectful of the product. Respectful to the public. Respectful with co-workers.
New York Festivals: What is the responsibility of journalists in today’s world?
Juan Pablo Córdoba: The responsibility of journalists and all content creators is to pay attention to the pre-truth. The world is getting tired of the post-truth, it is necessary that we, as social communicators, show them also that instance prior to the news, where the human and the fact are, and nothing there is still corrupted.
New York Festivals: What is your favorite program that you created and why?
Juan Pablo Córdoba: They are many. But if I have to choose one, I choose the last one that we have made, and that we have presented in NYF 2018: “The brotherhood of silence – The search of the ARA San Juan”. Precisely because it is a documentary that emphasizes that pre-truth that we talked about previously.
“The brotherhood of silence – The search for the ARA San Juan” is the result of four months of work to show the public an original side of a story that was covered by the whole world, with a fine work of editing, and a careful creation of its narrative structure. It is the testimony of the largest operation in history in the search for a submarine, of which 19 countries were part. It is a reflection of the voices of those who, united in the eternity of the sea, are still looking for an answer.
Find out who will take home the Gold, Silver, and Bronze trophies and the prestigious Grand Awards. Join NYF on Monday, April 18th in New York City for the 2018 Radio Awards gala. For more information, please visit: http://www.newyorkfestivals.com/radio/main.php?p=2,7,15