Open Mic Grand Jury Spotlight: Valerie Geller

New York Festivals Grand Jury are some of the best and brightest in the radio industry and the brilliant creative minds who judge the 2019 NYF Radio Awards. These award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives are all actively involved in creating today’s innovative radio content.

Open Mic Spotlight spends a few minutes each week with NYF’s respected Grand Jury members and each NYF Spotlight interview shares the insights of these esteemed content creators from the wonderful world of radio.

Valerie Geller, President of Geller Media International

This week we shine the spotlight on NYF Radio Awards Grand Jury member, Valerie Geller president of Geller Media International, a broadcast consulting firm working with news, talk, information and personality programming for radio and television throughout the world. Geller coaches talent, leads “Creating Powerful Communicators” workshops and seminars, and has helped people at more than 500 stations in 31 countries develop and grow their audiences by training communicators to work more effectively.

Geller, a much in demand conference and keynote speaker and seminar leader, is the author of four books about broadcasting including her fourth book,  “BEYOND POWERFUL RADIO – A Communicator’s Guide to the Internet Age”

With more than 30 years of experience, Geller works with commercial and public broadcasting in the USA, Europe and throughout the world.

New York Festivals: What qualities are most important in award-winning work?

Valerie Geller: Does it inform? Entertain? Inspire? Take the audience on a journey? Educate? Persuade?

Does this have originality, authenticity and truth and is the storytelling powerful. Is it well written?

Often if the passion of a given reporter or storyteller comes through, that makes a difference.

One of the secrets of powerful storytelling (and talked about in ) is to “get a listener or viewer to care about a subject or topic they cared nothing about moments ago” and to engage them. Finally, if I find that a story “stays with me” long afterwards, it’s usually a winner.

For more information on New York Festivals Radio Awards, please visit: or to enter visit: HERE.

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