New York Festivals Grand Jury are some of the best and brightest in the radio industry and the brilliant creative minds who judge the 2019 NYF Radio Awards. These award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives are all actively involved in creating today’s innovative radio content.
Open Mic Spotlight spends a few minutes each week with NYF’s respected Grand Jury members and each NYF Spotlight interview shares the insights of these esteemed content creators from the wonderful world of radio.
This week we shine the spotlight on NYF Radio Awards Grand Jury member, Saiam Hasan. Saiam is a creative writer, producer, voice artist and an independent musician who brings over 7 years experience to the NYF Radio Award Grand Jury. Saiam has worked at the most front-line radio stations creating an unmistakable style through words and sound. Currently he is associated with Radio City India, responsible for many aspect of creative and sound output and maintaining the highest quality standards. His work has garnered numerous accolades including 5 New York Festival Awards, and many more national radio awards including ACEF and Golden Mikes.
Saiam Haisan: The most essential quality in a creative piece is simplicity of the idea. It must reach the widest possible listeners. Then comes presentation of that idea –its structure, tone and flavor, and of course the message it conveys.
New York Festivals: How does your experience within the industry help you throughout the judging process?
Saiam Haisan: I have worked as an Outdoor Broadcaster for almost seven years, covering news, politics, court, and issues that concerned the city where my radio station was based in – New Delhi. I worked as a Producer thereafter. In last five years, I am exploring different ways of telling stories – using my personal and social experiences – as a creative writer in radio programming. My educational background in social work and journalism gives me a deeper, wider understanding of society’s universal ideas – happiness, sadness, dreams, success, failure, idleness – exactly what a judgment process requires.
New York Festivals: How do you think content creators will change the way they tell stories in the future?
Saiam Haisan: The Radio and the larger media industry is evolving exponentially, so do the consumers. They are equal stakeholders in the product we design. They influence the content creation process, making it obligatory for storytellers to expand their ideas, and diversify it with the audience’s feedback and preference. There are multiple dimensions of content, and the new-age storytellers are more inclined towards a 360-degree approach.
Saiam Haisan: To repeat the cliché that every artiste will say, all my work is close to my heart. I list two, nevertheless:
1) Aasha Ko Marne Naa Do – It won us a Bronze in New York Festivals World’ Best Radio Program under the Category Best Special Event for our Campaign on Female Feticide.
2) Toote Huye Khwaab – A campaign on road and traffic awareness
New York Festivals: What advice do you have for young people just beginning a career in the industry?
Saiam Haisan: Be original, loud and very clear – that’s exactly what we call creativity. Follow the basics. There would be times when you will feel your ideas are stale, but then only by executing it, you learn new ideas. I must reiterate do it again, do it louder, do it more creatively as you see it – because Radio is all about experimenting, being creative and then, again, experimenting.
For more information on New York Festivals Radio Awards, please visit: https://www.newyorkfestivals.com/radio/ or to enter visit: HERE.