New York Festivals Grand Jury are some of the best and brightest in the radio industry and the brilliant creative minds who judge the 2019 NYF Radio Awards. These award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives are all actively involved in creating today’s innovative radio content.
Open Mic Spotlight spends a few minutes each week with NYF’s respected Grand Jury members and each NYF Spotlight interview shares the insights of these esteemed content creators from the wonderful world of radio.
This week we shine the spotlight on NYF Radio Awards Grand Jury member, Juan Villalba Filippini, Director General de Radio U for Universidad Nacional de Cuyo, one of the largest public universities in Argentina
Juan Villalba Filippini is a journalist, radio producer, screenwriter, editor and communication professor, with more than twenty years of experience in the media, especially on radio. Juan has worked at radio stations in Argentina and made works for England, Spain and Colombia. He has made documentaries on social issues and also radio shows on sound experimentation. One of the central concepts of his work is to relate the language of radio with the tools of art.
He has received numerous honors and was awarded ten national and international awards, including the New York Festivals Silver Radio Award and two Martín Fierro in his country.
New York Festivals: What qualities are most important in award-winning work?
Juan Villalba Filippini: I think there are objective qualities. The audience perfectly understands this! A narration must be attractive. But it must also be exciting and interesting. The story can be big or small. That aspect does not matter at all. In my personal point of view, the best stories are those that are built with the tools of art. They are the deepest instruments to develop a story. In addition, there are technical qualities that are very important: the quality of the sound and the rhythm of the story as well as a creative montage.
New York Festivals: How does your experience within the industry help you throughout the judging process?
Juan Villalba Filippini:I have a long experience in media (more than twenty years in radio, television and newspapers). But I always have new things to learn and that is one of the main goals in my career: to incorporate knowledge constantly. But I also have experience in artistic creation: music, theater, literature … I think that for this reason I have a special look towards the works of the media. I like to listen to stories and I also like to learn how those stories are constructed, what kind of new material can be used and how to transform that material.
New York Festivals: How do you think content creators will change the way they tell stories in the future?
Juan Villalba Filippini: There’s something that defines these times: vertigo. And it’s not only the vertigo of modernity: it’s also the vertigo of changes. There will always be a need to adapt to these changes, incorporating new technologies and narratives. But many of these changes are only superficial: the exciting stories are basically the same.
New York Festivals:What project meant the most to you in your own history?
Juan Villalba Filippini: It’s nice for me to say that there was not one important project. But as a radio producer I think that artistic forms (radio drama, radio-art, sound experimentation) were and are the biggest challenges. In these cases the colors are more intense and deeper and for this reason my dedication is greater than in other works.
New York Festivals: What advice do you have for young people just beginning a career in the industry?
Juan Villalba Filippini: If you are starting a career in the industry, you must know that the passion that ignites you must always be kept alive. You must also be a good student: listen to those who have many years of experience and be humble. And, in addition, you must know that the limits exist but many times they can be broken. Learning never ends, I think that understanding that is fundamental.
For more information on New York Festivals Radio Awards, please visit: https://www.newyorkfestivals.com/radio/ or to enter visit: HERE.