New York Festivals Grand Jury are some of the best and brightest in the radio industry and the brilliant creative minds who judge the 2019 NYF Radio Awards. These award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives are all actively involved in creating today’s innovative radio content.
Open Mic Spotlight spends a few minutes each week with NYF’s respected Grand Jury members and each NYF Spotlight interview shares the insights of these esteemed content creators from the wonderful world of radio.
This week we shine the spotlight on New York Festivals Radio Awards Grand Jury member, Juan Pablo Córdoba, Artistic Producer for Radio Mitre S.A. An award-winning Producer with numerous NYF Radio Awards to his credit, Juan Pablo is responsible for writing promotions and monitoring the editing process and coordinating its airing. As director of special reports, he is in charge of maintaining the highest quality standards in music and institutional jingles.
New York Festivals: What qualities are the most important in an award-winning work?
Juan Pablo Córdoba: At the time of the vote, all the members of the Grand Jury meet with a set of criteria:
- Production values
- Presentation of information
- Use of medium
- Audience Suitability
All of them are very important when measuring the level of a job that applied to the Festival. To them, I add every year two very important qualities: the narrative structure of the story and the edition.
I consider that in most of the presented materials, when these two qualities are correctly carried out, there is already a great part of the way traveled towards a medal. When they are not properly carried out, all the other qualities will not be able to save the piece.
New York Festivals: How does your experience within the industry help you throughout the evaluation process?
Juan Pablo Córdoba: The radio industry is huge. Surely that’s why it is so exciting and so loved by millions of people around the world. In my years of experience, I have focused on production, script, and editing, always prioritizing creative work. These parameters that I have refined over time are the ones that I most consider in the evaluation process: listening to the materials according to my experience, but also nourishing my experience with what the works show us.
Juan Pablo Córdoba: New technologies are gradually modifying the stories. The “everything right now!” of the Internet era and social networks has also entered the world of radio. This is how, for example, podcasts are born. But beyond the fact that the way in which stories are told changes towards more rapid, instantaneous and fleeting modalities, the way of creating is still the same. The essence of the radio doesn’t change: beyond the platform, there will always be an emitter, a receiver, and an act of communication that we must know how to create with all the aforementioned qualities (production, creativity, organization, writing, presentation, use of the medium, edition, and narrative structure).
New York Festivals: Which project was the most important to you in your own story?
Juan Pablo Córdoba: At this moment I will mention two. The first and one of the last.
The first big project I did, a few months after joining Radio Mitre as an Artistic Producer was to do all the ID of a new program that was about to begin. In addition to this, his host was a great celebrity of the Argentine radio and television (Jorge Guinzburg). I could not fail. I was with the focus placed on my head. And I will always remember it because, with very little experience and many nerves, everything went well.
And the other project that I would mention today is one of the last documentaries we have made together with Lalo Morino and Federico Rodríguez: the documentary about the disappearance of the Argentine submarine, ARA San Juan. I will always remember this job because we managed to give it a different approach than the one that everyone was giving to the case. This work focused on the brotherhood that made hundreds of sailors from more than 10 countries meet to look for their missing colleagues. And representatives of the Navies from USA, UK, Chile, Russia, and Argentina participated in it. It was a great experience, which also won a silver trophy at the NYF 2018.
For more information on New York Festivals Radio Awards, please visit: https://www.newyorkfestivals.com/radio/