NYF’s Open Mic Spotlight spends a few minutes each week with prominent Grand Jury members from around the globe, each Spotlight interview shares the insights of content creators from the wonderful world of radio.
New York Festivals International Radio Awards jury of award-winning directors, producers, journalists, writers, actors, creative directors, composers, on-air talent, and programming executives are actively involved in creating the innovative content on radio today.
2018 Grand Jury member Diego Cannizzaro is owner and director of DMC STUDIO. He is a multi-award-winning script writer, sound designer, composer and independent radio producer. Since 1995, he has worked at both radio stations and as a radio producer creating an unmistakable style through sound.
In 2017 Diego took home the New York Festivals Grand Trophy for his award-winning entry “Blackout” the story from the POV of a blind individual and his ability to move around the city and enjoy life through sound.
Throughout “Blackout” the hero of the story shares the sonorous beauty of Buenos Aires, something that not everyone can perceive.
New York Festivals: How did you get start in the radio industry?
Diego Cannizzaro: My story with the radio connects through my mother. In the year 1987 it was the first time that I get myself in a radio station. She was a producer of a rock radio called Rock and Pop. There on the radio … she spent hours and hours and so do I.
After so many years, between so much music, cassettes and the first Walkmans, the rock and the pop of end of the 80s, the arrival of vinyls from New York, the radios of the world, I decided to study music, sound and radio as well.
Then in the year 1997 approximately I started working as an air technician in different radio stations of Buenos Aires, Argentina.
New York Festivals: What was the turning point in your career?
Diego Cannizzaro: The point was without a doubt, when I decided to produce my own scripts, my own stories. Write them, record them, produce them and edit them and put them on the air.
It was a hard road, I became independent, and I tried to get well know radios to call me to produce the art of their identifying sound.
With effort and creativity, I managed to have my own studio that today finally became DMC STUDIO based in Argentina, where today, it is the production center of all the pieces that we do for local radios as well as for TV, cinema and social media.
New York Festivals: Did you have a mentor, if you so how did they help you achieve your career goals
Diego Cannizzaro: I do have. But in reality it is not just one person. Speaking chronologically, I think I should name Guillermo Garcia and Alberto Chinen, who were sources of inspiration in the early days or my career in the technical area as an air operator. They were the ones who pushed me and encouraged me to go further with just one tool: Sounds.
Then I met Santiago Pont Lezica, radio director who gave me the opportunity to become an artistic editor. Next with the texts and the voice of Jesus Quintero, unconsciously while I was doing a technical work, I developed without realizing a script style that developed and flourished some time later.
Finally, I must name Mario Pergolini, one of the well know of the Argentine radio presenters from 1988 till this days , with whom I worked with him for more than 15 years in different projects mainly in radio, but also in TV, internet and cinema.
New York Festivals: What are some of the biggest changes you’ve seen in the industry?
Diego Cannizzaro: Undoubtedly, social networks have impacted on all the economic and creative aspects of all types of projects.
From DMC STUDIO, we adapt and our productions also do it. Producing for radio is not the same as for social media. That affects us in the duration, in the costs even technically, since some platforms reproduce sound in mono or depend on the streaming for the quality of the audio and video. So, we need to put an eye there.
This generates in us a challenge and drives us to create new content with the best possible quality for different social media, or conventional as Radio and TV.
New York Festivals: What three words describe you as a content creator?
Diego Cannizzaro: Dreamer. Obsessive. Sensitive.
New York Festivals: What program do you wish you created?
Diego Cannizzaro: Or the one that I am doing at that moment. Or at this time.
The show that I would like to create, is the one I did not do yet. The one that rests in my imagination. When I’m creating it either at the time of the script, or when I’m recording it, or when I’m composing their music or designing their sound, the show is that show, but once it’s finished, it’s the next one again.
It is a suffocating feeling, but at the same time it is an inner force that drives me to generate more content. I hope that that feeling never ceases to exist.
New York Festivals: What creative projects are next for you?
Diego Cannizzaro: This year we are focused on DMC STUDIO, deepen sound production for radio, both technically and artistically.
Personally I have been in the market for several years and I urgently need the radio sound to change. That radically changes and generate a call for attention in each piece that we produce in my studio.
For this we have new equipment and a strict control of the way of seeing and saying things, that is, selecting new words, trying to synthesize ideas as best as possible, giving everything in a new way.
In parallel, I’m also preparing my new sound documentary-podcast, to premiere very soon. While I can not say much about what this new piece is about, what I can say is that I have decided to record in different places of the world for this opportunity.
I have decided to go in search of sounds now more than ever original, because with internet anyone can produce something. I think that at that point technology has made us very passive and lazy. Therefore, if the script that I am writing tells me that we need a sound from Italy, or from Colombia, then we have to go for it to capture it and invite it to be a part.
I continue to defend the originality and the quality of the sound pieces and so that we can have outstanding radio products worthy of being heard and rewarded.
New York Festivals: What would be your dream job?
Diego Cannizzaro: I think my dream job is this same one that I have. I’m lucky.
Every day I realize this and I feel grateful. It is very important for me to do what I do, to work on the radio, to manipulate sounds, to play with the words I find fascinating.
When I write a script, it seems like a dream and with it, I go back to my childhood, I dream again like when I was a kid and they read me stories when going to sleep. Now those stories, I keep telling them in a low voice, for me.
Although it turns out that later, those stories come true. They are played by an actor. Then they have real music and sounds, but of course, they are only real when we play them and listen to them.
I can also say, that I dream of some day working for a radio station, maybe in New York or in Europe or Asia. It would be very interesting for me to develop programs in another environment and culture.
For more information about New York Festivals Radio Program Awards, please visit: http://www.newyorkfestivals.com/radio/