Grand Jury Perspective: Nissan Belkin

New York Festivals® International Television & Film Awards has honored the World’s Best TV & Films℠ since 1957 and the competition continues to celebrate the world’s most compelling stories being created today by content creators around the globe.

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Nissan Belkin

Grand Jury member Nissan Belkin, is Director & CEO of Israel’s Telemedia Special Presentations. Mr. Belkin brings 30+ years’ experience in the television and film industry to the TV & Film Awards judging panel.

Trained in electrical engineering,  Nissan has been a trailblazer in utilizing the most cutting edge technological tools to heighten the effect of a story. Together with his deep understanding of relaying a business story or message, he is able to captivate audiences.

Nissan has directed and produced exhibition experiences for top companies and has created scores of permanent installations in museums, government buildings, visitor’s centers, and archeological sites.

In the interview below, Mr. Belkin talks about creating great content, the tools he uses to engage his audience, the evolution of storytelling and more.

New York Festivals: Talk about what qualities makes great content?

Nissan Belkin: Great content consists of great storytelling. Storytelling allows the key message to be clear, and for the content to flow in a way that’s easily accessible for the audience. How the story is weaved should be done in a very precise way to make sure the content is to the point and sharply focused. It also helps to share content that is relevant to the audience, meaning content is either something that inspires them, educates them, or offers a solution for a key pain point for them. It also helps if the content is lighthearted and infused with a great sense of humour for added value.

New York Festivals: What are some of the tools you use to keep your audience?

We try to make our shows as interactive as possible to keep up engagement, interest, and create a buzz throughout the exhibition halls. We create shows where the audience can take part in the flow of the stories we are sharing. To do this we involve live actors, theatre, and videos to create an impactful and immersive experience. We are always looking for state of the art technology to engage with our audience in different ways. Years ago we started using Holographic Technology in our shows, today we use Virtual Reality. Whatever tool we use, we aim for the experience to be totally immersive and exciting.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Nissan Belkin: An example to best explain this is our Big Box of Ideas project, something we recently created and presented at two exhibitions. It was an immersive theatre projection- on a 270 degree screen. We created one version of that show in VR, and we also created a normal “flat screen” version of the show (both versions are on YouTube). We use the various platforms to create more touch points with our client’s audience. Because of the omni-platform environment it actually allows us to be more creative with our storytelling, no longer using one screen and a short film. We can tell stories in a more engaging way.

 

 

 

 

 

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Nissan Belkin: My career was a winding road and at first I was doing many things like commercials, TV shows, and live events, leaving me to employ over 30 people. After realizing I was mainly managing and not being in the heart of creation I decided to focus on the business theatre field and run a small boutique firm.

My mantra for career success is always “Stay focused on your path”. First find a niche that you’re unique in, one that maximizes your capabilities and potential, and focus on that. Be innovative in the process. Throughout my career I always try to find the newest technologies and implement them in a creative way.

For more information on New York Festivals International TV & Film Awards please visit: http://www.newyorkfestivals.com/tvfilm/

 

 

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Grand Jury Perspective: Amy Katz

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.

Amy Katz, Senior TV Executive Producer for Voice of America

This week, New York Festivals TV & Film Grand Jury Perspective shares the industry observations of Grand Jury member Amy Katz, Senior TV Executive Producer for Voice of America. With a career spanning more than 25 years, Ms, Katz brings years of broadcast experience to the judges table. She launched her career at ABC News and worked as a producer for 16 years, followed by stints at Fox News and Discovery Communications.  In 2006, Ms. Katz brought her production skills to Voice of America, hired as an Executive Producer, she was promoted in 2010 to Senior Executive Producer.

New York Festivals: Talk about what qualities makes great content?

Amy Katz: It’s all about visual story telling for me. Great video does half the work for a writer. Compelling images and carefully chosen words that take the pictures into account – especially clever references that make the video more relevant, are what makes content great for me. Years ago, we sent a reporter to Greece to do stories on the failing economy. He went to a bakery where some of his best footage was of a gigantic mixer. In his script he was talking about the elements contributing to the economic decline. To make the video of the mixer work, he said something like, “adding into the mix…” And it just worked. The BBC is brilliant at this. I often wonder whether such writing to images is part of their training.

 

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Amy Katz: My path to success has been pretty linear. I spent the first half of my career at ABC News, starting at the bottom and working my way up, one promotion at a time. I think my mantra is to keep working hard. Honestly, just that simple.

New York Festivals: What are some of the tools you use to keep your audience?

Amy Katz: Working at an organization that broadcasts in 47 languages, that’s impossible to answer easily. But, keeping up with technology is a big deal. For example, many viewers in Africa don’t have computers or TVs but they have smart phones, so content for them needs to be geared that way. Also, as a general rule, try to tell stories in new and engaging ways, but mostly through real people. They’re always better than statistics.

New York Festivals: Share your thoughts on freedom of the press?

Amy Katz: Freedom of the Press is paramount. We’re living in tough times on this one, but we must always fight for it.

New York Festivals: How important is building a social experience around a program?

Amy Katz: This is not my area of expertise, but I do know that good social engagement drives viewership and is crucial to success.

New York Festivals: What projects are on the horizon for you?

Amy Katz: We are working on a women’s initiative – both covering more issues of interest to and about women and also a drive to include more women experts in our coverage.

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

Amy Katz: Gosh, I don’t really know. Spielberg maybe.

New York Festivals: How has video streaming changed your creative approach?

Amy Katz: No. It adds to and supplements what we can provide to our audiences.

New York Festivals: Talk about how story structure has changed with the spread of mobile?

Amy Katz: We usually create different content for mobile. What works on a TV program is often not appropriate for mobile and also many people don’t listen to audio while viewing video on their phones. So, we are doing shorter pieces with captions for mobile/social.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Amy Katz: Each platform requires a slightly different type of writing. Today’s multi-media journalists need to know how to do it all.

For more information on New York Festivals International TV & Film Awards please visit: http://www.newyorkfestivals.com/tvfilm/

 

 

 

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Grand Jury Perspective: Jim Fitzpatrick

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Jim Fitzpatrick, Manager Broadcast Production for LCBO

Jim Fitzpatrick is Manager Broadcast Production Group for LCBO, one of the world’s largest buyers and retailers of beverage alcohol. He manages production and content creation for LCBO and is responsible for all aspects of creative development, production and post-production for television, photography, radio, digital, design and event staging. Jim is a seasoned director, photographer and multi-channel content producer who leads a highly creative team.

In the interview below, Jim shares his creative insights on content creation,  his thoughts on creating the best content for mobile, building an integrated social experience into program development and much more.

New York Festivals: Talk about what qualities makes great content?

Jim Fitzpatrick: Great content is bold. It’s relatable. It’s unexpected. So much of what we see in the world is derivative and repetitious. As audiences, we tune-out the expected, the noise, the grey matter, so when someone offers us a detour, it delights and engages us. The best content makes an emotional connection with the audience through storytelling. When you can make an audience feels something, they will remember what you have to say and keep coming back for more – that’s great content.

From a production perspective, great content begins with research. It’s easy to shortchange this step, especially when resources are tight. But there’s almost always an insight that’s been overlooked by every creative team that’s gone before you. Dig, prod and poke until you uncover that kernel of an idea. The time and a compelling story will always pay dividends.

New York Festivals: Talk about how story structure has changed with the spread of mobile?

Jim Fitzpatrick: The best content for mobile is concise and story-driven, but often fragmented across multiple channels, with the narrative revealing unevenly throughout the network. The medium has totally changed the way we consume information, and the art of storytelling and the structure for getting your message across has had to adapt. But the fundamentals of character, action and dialogue remain. You have to get there sooner with mobile, and each visual has to work harder than it did a decade ago.

If you don’t grab your mobile audience in the very first frames, they’re moving on. The most significant change, without question, is the new pressure on the hook. People used to sit through 30-second commercials waiting for the payoff, but attention span has vanished and audience engagement is much more ephemeral today. Whether it’s an irresistible character, instant suspense, or a meme, you know the story structure has hit the mark when the audience stays with you, shares the content, and takes the intended action.

New York Festivals: How important is building a social experience around a program?

Jim Fitzpatrick: Programs are a vehicle for persuasion and a way to influence and inform. The challenge we all face is reaching our target in this fragmented digital space, and having the message resonate.

Building an integrated social experience into program development is best practice for sharing and amplifying the content. It can be done after the fact or offloaded onto the broadcaster or brand but that’s rarely as effective as an integrated process. You need to take every planning opportunity to syndicate your content and increase you visibility. Social provides the opportunity increase engagement through organic and paid reach but most importantly it connects you directly to the audience. When it gains traction, your target becomes the program and enables a wider and deeper interaction. It makes me think of William Bernbach’s famous quote, “Word of mouth is the best medium of all.”

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

 

David Ogilvy

Jim Fitzpatrick: I would have loved to work with David Ogilvy on a digital brief. Ogilvy is a giant in the industry but when he started his first agency in Manhattan at age 37, he had never written an ad. You could have called him arrogant or ignorant but the guy obviously understood human behaviour, the value of hard work, and had the charisma to sell his ideas.

I like going back and looking at some of his early campaigns. His ads told stories and made you think. The famous Rolls Royce ad about the car’s clock, the impeccable man in the Hathaway shirt with a mysterious eye patch. His work was timeless because he understood that a good story forges an emotional connection. That ability changed the world and made a lot of brands prosper in the process. Those fundamentals are still critical today.

I would love to unlock his insights on the mind of the consumer and see it applied to world of today. To work through a creative process with him and have him spin me around and pointed somewhere I never would have gone.

For more information New York Festivals Television & Film Awards, please visit: http://www.newyorkfestivals.com/tvfilm/

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Grand Jury Perspective: Joan Carten-Hansen

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Joan Carter-Hansen Producer/Reporter/Writer/ Host for Idaho Public Television

This week’s Grand Jury Perspective features 2018 Grand Jury member, Joan Cartan-Hansen has been a producer/reporter/writer/host for Idaho Public Television since 1988. Joan is the lead producer/host for “Science Trek and a producer/reporter/writer for “Outdoor Idaho.” In addition, she writes and produces a number of documentaries and has contributed pieces to “The PBS NewsHour.” Joan has won numerous awards including several regional Emmy® Awards, gold medals at the New York Festivals, Tellys, CINE Golden Eagles, Platinum prizes at Worldfest. In 2013, Joan was inducted into the National Academy of Television Arts and Sciences-NW’s Silver Circle for her contributions to the industry.

Joan is active in several professional organizations: The Idaho Press Club and NATAS-NW. She also sits on the Idaho Supreme Courts Media/Courts Committee and is member of the Idaho Supreme Court’s “Fire Brigade.”

In the interview below Joan shares her opinion on what makes great content, her path on the road to success, what projects are on the horizon and more.

New York Festivals: Talk about what qualities makes great content?

U.S. Supreme Court Justice Potter Stewart

Joan Cartan-Hansen: In 1964, U.S. Supreme Court Justice Potter Stewart tried to describe his threshold test of obscenity by explaining, “I know it when I see it.” I think we can describe great film and video content the same way. When the writing, the videography, the direction, the story and all the many things that it takes to create a piece come together and make it seem effortless, that makes it a great piece. Conversely, I think if the viewer recognizes that some extraordinary effort went into creating a piece, that too can make great content. If I, as a judge or as a viewer, can see passion in someone’s work, be it in the writing, the videography, the direction or all the other things involved, I know that piece can have greatness.

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Joan Cartan-Hansen: I don’t know if I have a mantra for career success. I’d like to think I still have more “successes” to achieve. I have been blessed to be in the right place at the right time for much of my career, though not every break was due to chance. I volunteered to work for no pay at my first station and the news director eventually hired me. The advice I give students is be willing to work hard, be very curious and stand by your principles. While my career journey has had its ups and downs, I would say mine is the more usual linear path. I am lucky to have worked at Idaho Public Television for almost 30 years. My colleagues are gifted professionals and my management team is supportive and appreciates how hard we work. I know my situation is not the norm, that having the creative freedom to develop video projects (within budget constraints) is a gift not many receive. I don’t know if the opportunities I enjoy will continue to be around for future journalists/producers. I hope so. Producing good quality local content, especially local journalism, is so very important.

New York Festivals: Share your thoughts on freedom of the press?

Joan Cartan-Hansen: Our republic works best with an informed electorate, but how can the public be informed if government officials can hide documents, close meetings and keep us in the dark? We obviously have major challenges on a national level to protect the freedom of the press. All citizens, not just journalists, should stand up and demand an open and accountable government. It is in our own interests to do so and it isn’t just a national issue. I have worked all of my career to improve Idaho’s public records and open meeting laws. I sit on the Idaho Supreme Court’s Media/Courts Committee and its “Fire Brigade” to improve the media’s relationship with the courts and to improve public access. Standing up for the public’s right to know isn’t always easy. The Idaho Press Club, of which I am a past president and am currently a board member, works tirelessly to fight off challenges to the protections we as Idahoans have in place and to improve access issues where we can. Many journalists in Idaho are just starting their first job, so the Idaho Press Club is there to help them stand up and challenge authority when they are denied a document, not allowed in a meeting. I encourage every journalist to work with their local press associations to support freedom of the press issues in their state and to make it a story when government officials don’t follow the law.

New York Festivals: What projects are on the horizon for you?

Joan Cartan-Hansen: I work on several projects. I write and produce for “Outdoor Idaho,” do science reporting and the very occasional piece for the PBS NewsHour, but my main job is producing/hosting “Science Trek,” our effort to engage K-6th graders in science and provide science support material for educators and parents. We have a worldwide audience for our videos and educational materials, but technology is changing the way kids get information and the way teachers use those resources in the classroom. Besides all the usual stuff, I am producing 360-degree immersive videos and this new way at looking at the world is very exciting and challenging. I can’t wait to see what’s next!

For more information or to enter the 2018 New York Festivals Television & Film Awards, please visit: http://www.newyorkfestivals.com/tvfilm/

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Grand Jury Perspective: Manuela Kasper-Claridge

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.

Manuela Kasper-Claridge, head of Business and Science for Deutsche Welle

This week, New York Festivals TV & Film Grand Jury Perspective shares the industry observations of Manuela Kasper-Claridge, journalist and head of Business and Science Department for Germany’s Deutsche Welle.

Manuela Kasper-Claridge is a journalist and head of Deutsche Welle Business and Science Dept. DW is Germany’s international broadcaster. Manuela has initiated partnerships with the WEF and is on the board of trustees of Germany’s Ifo institute and is a member of the Hamburg Institute of International Economics.

She has regularly attended the World Economic Forum in Davos. In addition, Ms. Kasper-Claridge has initiated partnerships with the WEF and the Schwab Foundation and produced regional debates for DW in cooperation with the WEF (e.g. debates about Latin America and South-East Asia). She has served as a jury member for a variety of award programs (e.g. Empowering Award, Mid-Market Awards) and has also moderated various podium discussions in German and English.

Ms. Kasper-Claridge (Left) at the Debate at the Economic Forum with Poland´s president Andrzej Duda

Ms. Kasper-Claridge initialized a cooperation with the “Lindau Nobel Laureate Meetings”. DW reported with special editions of the science magazine Tomorrow Today about the annual meeting. She exclusively interviewed various Nobel laureates like Stephen Chu (physics), Mario Molina (chemistry), Barry Marshall (medicine) and Alvin Roth (economy).

Ms. Kasper-Claridge with Joseph Stiglitz, Nobel laureate in economics

In the interview below, Ms. Kasper-Claridge shares her thoughts on what makes great content, how story structure has evolved based on the advent of mobile, projects on the horizon  and  much more.

New York Festivals: What qualities make great content?

Manuela Kasper-Claridge: Good content is close to the action and the audience. The viewer asks: Why should I care? What does this have to do with my everyday life? And: viewers like stories. Good stories, which are well researched and gripping. Stories about people, their challenges and possible solutions. We have to make sure we deliver excellent journalistic products everyday.

New York Festivals: How has story structure changed with the advent of mobile?

Manuela Kasper-Claridge: Beginning, middle, end. What applies to classic video narration is also true for mobile video. And yet many things are different. The brevity of it. A mobile video must get to the point quickly. We know that the viewer has little patience. If you don’t immediately catch the viewer’s attention, you will be clicked off. Strong images are more important than ever. And here again an emotional approach to the topic. Why should the viewer watch the video? A global media market means fierce competition.

New York Festivals: How has video streaming changed your creative approach?

Manuela Kasper-Claridge: Video streaming is playing an increasingly important role in DW’s programming. Especially in social media, of course, on Facebook, Twitter, YouTube. You have to react to that. For instance with live reports. The viewer is taking part live in action. He can have a direct influence on the report. He can ask questions that are answered live. This brings the viewer very close to what is going on. However, this is also very challenging for the reporter, who has to quickly react live to questions. It reduces the distance between journalist and viewer. That is to be welcomed.

New York Festivals: What projects are on the horizon for you?

Manuela Kasper-Claridge: Currently we are working on a new TV series, called Founders Valley, created to showcase entrepreneurs in Asia and their entrepreneurial approach to tackle global challenges. Our host, German start-up idol, Fridtjof Detzner, meets young entrepreneurs in countries like Mongolia, Hong Kong, Malaysia, Taiwan or Bangladesh. This-10 episode show tells the story about their period of struggle, with all the doubts and hurdles. After all young entrepreneurs often face the same challenges no matter where they come from. Filmed in 4k the imagery is gripping. The series premieres across Asia and Europe on October 23rd. If you like to get a taste of it go to our Facebook channel DW_Founders Valley.

New York Festivals: Share your thoughts on freedom of the press?

Manuela Kasper-Claridge: One of the instruments used by right-wing populists is to disseminate doubt about liberal journalism. The tone is also turning increasingly rough in Germany. Established media are being called “lying press.” We must address this with credibility and relevance. Independent, fact-based journalism is a prerequisite for any functioning democracy. A free press has a control, a check function. It is indispensable. It is precisely in times of social media, echo chambers and filter bubbles that journalists are needed to provide people with reliable and accurate information.

For more information on the 2018 New York Festivals International TV & Film Awards or to enter the 2018 competition, please visit: http://www.newyorkfestivals.com/tvfilm/

 

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Grand Jury Perspective: Luis Felippe Cavalleiro

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury. This week, New York Festivals TV & Film Grand Jury Perspective interviewed Grand Jury member, Luis Felippe Cavalleiro, Graphic Manager for TV Globo Brazil.

Luis Felippe Cavalleiro, Graphic Manager for TV Globo

 

 

As graphic manager for the News department of TV GLOBO in Brasília, Luis works close to the great political changes in Brazil for the last 25 years. He is also involved on the  many global projects of  TV Globo including other areas of the news department. Luis is responsible for both the graphics and for the set decoration of  the news products in Brasília, and with the integration of those two areas, as well as keeping the graphic line of the whole news department in the country. In addition, he has a role on the research and acquisition of news software and hardware.

 

In the interview below, Luis shares his insights on what qualities make up great content, his thoughts on freedom of the press, the importance of a social experience around programs, and the evolution of storytelling.

New York Festivals: Talk about what qualities makes great content?

Luis Felippe Cavalleiro: First of all, is thrust. On these days, anyone can write anything, but only a media company with a long history of social responsibility can survive that kind of competition.

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Luis Felippe Cavalleiro: It can’t be linear today. We are living in a constant changing world, and the content has to be prepared for all kinds of platforms.

 

New York Festivals: What are some of the tools you use to keep your audience?

Luis Felippe Cavalleiro: Constant innovation to find new ways to improve the kind of information our audience deserves. We need to make people’s life easier counting on us, to give what they need as fast as possible.

New York Festivals: Share your thoughts on freedom of the press?

Luis Felippe Cavalleiro: That’s our golden mantra. There’s no way to do our job without that. We must fight any kind of pressure over our business, over the information.

New York Festivals: How important is building a social experience around a program?

Luis Felippe Cavalleiro: It’s impossible to work around any program without building a social experience with the community. People want to take part on everything that talks about their life. We can’t be the owners of the truth anymore.

New York Festivals: What projects are on the horizon for you?

Luis Feppe Cavalleiro: Right now, we’re working a completely new way to present our local news , like as I said before, to give the community a better chance to take part on it.

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

Luis Felippe Cavalleiro: I had many creative icons during my life, but on these days, no one can inspire me more than Elon Musk, not only for his furious creativity, but principally for his commitment with the planet, trying to make people’s life better on a sustainable way. I hope my designer idols like Philip Starck and Yves Béhar could forgive me.

Elon Musk

New York Festivals: How has video streaming changed your creative approach?

Luis Felippe Cavalleiro: Once again, the fast-changing world that we live, doesn’t give you any chance to sit on a solution that was good yesterday. Video streaming is only the most visible change of consuming entertainment. We have to live with that, and use it to improve the excellence of our content.

New York Festivals: Talk about how story structure has changed with the spread of mobile?

Luis Felippe Cavalleiro: Maybe the main concern of that could be speed of the information. It’s mandatory to have a story structure specific for mobile, if you have a chance to make different structures for different platforms.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Luis Felippe Cavalleiro: You have to know your public, and keep the storytelling relevant on any platforms. Things should be connected, but must be attractive on any kind of device. This is challenging, but exciting at the same time, making our changing world something never experimented before.

For more information on the New York Festivals International Television & Film Awards, please visit: http://www.newyorkfestivals.com/tvfilm/

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Grand Jury Perspective: Marie-Claude Guay

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Grand Jury member, Marie-Claude is Head of Strategic Communications and Innovative Initiatives for Tata Communications

 

 

 

 

 

 

 

 

 

 

 

 

This week’s Grand Jury Perspective features 2018 jury member, Marie-Claude, Head of Strategic Communications and Innovative Initiatives for Tata Communications Montreal, Canada. Marie-Claude spent 14 years researching, interviewing, producing and telling stories from over 30 countries, as a Radio-Canada reporter and through Cpasifou, her independent multimedia project around the world. She is an award-winning journalist and has covered many election campaigns, as well as major economic, environmental, cultural, social, and educational issues.

In the interview below, Marie-Claude shares her insights on what make great content, her thoughts on her path to success, how story structure has changed with mobile, and what’s next on the horizon for her.

New York Festivals: Talk about what qualities makes great content?

Marie-Claude Guay: We have to go beyond the required ‘strong characters, image, facts and figures’ ingredients. We have to keep asking ourselves: Who are we doing this piece for? Why are we telling this story? What do we want to convey? This is about adapting the storytelling to its audience, while keeping a strong focus on the objectives of the piece. And not be afraid to direct and accompany the characters that we bring on camera, so that their message is well carried.

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Marie-Claude Guay: My career path is everything but linear! I think that if we want to learn and grow, as a professional and an individual, we need to push our curiosity out of our comfort zone. Not hesitate to take calculated risks. And most importantly, not be afraid to fail. There is nothing wrong about trying and failing, as long as we quickly learn from our failures and build on them. It is also important to surround ourselves with people we trust: in my career, success never came alone, it came in team.

New York Festivals: What projects are on the horizon for you?

Marie-Claude Guay: Next 3B: a social enterprise launched in January 2017, aimed at realizing the development potential of the next 3 billion people joining the Internet. 60% of the world’s population remains unconnected to the Internet today and 200M fewer women than men are online in developing economies. Why? There are 3 main barriers that prevent them connecting: affordability, local content and customer readiness, which includes cultural challenges, illiteracy and lack of digital skills. By facilitating internet adoption, we enable access to information. With new internet users will not only come new audiences, but also new voices that will want to communicate, be heard and participate in the global economy.

New York Festivals: Talk about how story structure has changed with the spread of mobile?

Marie-Claude Guay: With the spread of mobile, the power transited from the media to the audience. The story structure has adapted to the mobile users’ fragmented needs, whom process content faster and whom consumption varies through the day. More efforts are invested in user experience. It has generated exciting opportunities: for example, platforms and content format have become more agile to facilitate speed (frequent updates, live stream, etc.) and to enable transformative technologies (virtual and augmented reality). This has also brought a number of challenges, such as technology and culture change investments, as well as revenue models transformation and fake news management.

It will be very interesting to see the impact of the fast-coming 5th generation mobile networks on the storytelling production industry.

For more information on New York Festivals International Television & Film Awards  or to enter, please visit: http://www.newyorkfestivals.com/tvfilm/

 

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Grand Jury Perspective: Christopher Khong

New York Festivals 2018 TV & Film Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Christopher Khong, Senior Creative Director, Media Corp Singapore

This week, NYF’s Grand Jury Perspective features 2018 TV & Film Awards Grand Jury member Christopher Khong, Senior Creative Director for Media Corp Singapore.

Christopher says he stumbled into the media industry by accident. “From covering duties for a woman on maternity leave as a typist to being a Senior Creative Director, you can say I did the right things at the right time.”

 

With  23 years in the media business, Christopher has served in numerous creative and leadership roles. He started a cable channel (at JETTV), produced many vignettes for the Sales department (at CNBC Asia), managed a department (On-Air promotions at MediaCorp TV Singapore Pte Ltd) and recently produced an online travel series.

Christopher has garnered  numerous international and Asian awards, winning a Gold at Promax Asia, 3 Silvers and 1 bronze at Promax International and most recently, he was also awarded the Gold World Medal at the New York Festivals 2016 Television & Film Awards.

In the interview below, Christopher shares his industry insights on what makes great content, his mantra for success, what projects are on the horizon and more.

New York Festivals: Talk about what qualities makes great content?

Christopher Khong: Relatable, a good plot, well-scripted, bold, unexpected.

New York Festivals: What was your mantra for career success?

Christopher Khong: Good attitude, constantly challenge yourself, learn from the best, take risks, stay humble, team player and have a good head on your shoulders.

New York Festivals: Was your path to success linear or a winding road…how so?

Christopher Khong: Studied to be an architect but stumbled into the industry by accident.

Started in the industry as a clerk to becoming currently, a creative director. Definitely, a winding road! It took me 28 years to get here.

New York Festivals: What projects are on the horizon for you?

Christopher Khong: I am currently working on a second season for our Travel series, TravelSSBD Deluxe.

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

Christopher Khong: Collaborating with visionaries like Christopher Nolan, Michel Gondry, Ridley Scott, Wong Kar Wai and George Lucas would be a dream as they have changed the world of cinema.

 

New York Festivals: How has video streaming changed your creative approach?

Christopher Khong: With video streaming, I am no longer constrained by the fixed TV content durations. Giving me the creative freedom to ensure that the content shown brings the best out of the story.

For more information on New York Festivals International Television & Film Awards please visit: http://www.newyorkfestivals.com/tvfilm/

 

 

 

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Grand Jury Perspective: Javier Castany

Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, the New York Festivals 2018 TV & Film Grand Jury represents 32 countries on 6 continents. These jurors, who are award-winners themselves, are passionate about excellence and innovation, and their reputation in diverse areas across all platforms provide each entry with the utmost of attention.

This week, NYF’s Grand Jury Perspective features 2018 TV & Film Awards Grand Jury member, Javier Castany, Director, Production, Original Programming for Disney Channel and Disney XD, The Walt Disney Company Latin America.

Javier Castany, Director, Production, Original Programming for Disney Channel and Disney XD, The Walt Disney Company Latin America

 

Javier  serves as Director of the Production Department, Original Programming for Disney Channel and Disney XD at The Walt Disney Company Latin America. As head of the Executive Production Department, Castany works on the general strategy of both network´s original content, is in charge of its projects execution, and contributes in its development in other business platforms.

He is currently in charge of local productions such as: Disney Channel´s Soy Luna and Pijama Party (first original game show); O11CE , which airs on Disney XD; and Jucas, a Brazilian co-production for Disney Channel Latin America. Disney Channel’s smash hit telenovela, Soy Luna earned both a Bronze World Medal and a Finalist Award in the 2017 NYF TV & Film Awards. 

 

In the interview below, Javier shares his creative insights on what makes great content, the tools he uses to keep audiences engaged, the importance of a building a social experience around content,  how story structure has changed with the spread of mobile and more.

New York Festivals: Talk about what qualities makes great content.

Javier Castany: We pursue two fundamental goals: good stories and a strong emotional bond with our audience. That, in fact, is in the DNA of Disney and is always on our horizon. Plus, our work reflects optimism, showcases inclusive values and is targeted to the whole family.

To make great content is to know—and also understand—who you are connecting with. Who are you talking to. And based on the previous guidelines, we developed a strong strategy to connect audiences of all over the world with universal enjoyable content that, at the same time, is locally relevant and stands as a powerful exhibition of diversity and the different cultural idiosyncrasies. Quantity and quality is in our spotlight; we are engaged in developing incredible content in every available platform.

Local productions bring special value, and we are fully engaged in creating original content because it’s always relevant and helps build a strong and permanent bond with the audiences.

New York Festivals: What are some of the tools you use to keep your audience?

Javier Castany:We believe that the best way to reach and keep our audience is giving them not only something that’s relevant and interesting on its own, but that can be found in the places where the audience lives. In this sense, we try to pay attention to the way the audiences consume and engage with the content and also always try to visualize and detect where and when the emotional connection occurs. The current consumers viewing behavior is very diverse. Today audiences are more demanding and need to interact with the characters and the content. The audience, we say, is only understandable and reachable if we are able to understand their given conditions. That said, nowadays the key is to provide multiple experiences through multiple platforms, which result in a renewed interest in wide-ranging experiences. Because of this, each time we engage in new projects, we pay special attention to the presence and relevance of the multiple platforms.

 

 

 

 

 

 

 

 

 

 

New York Festivals: How important is building a social experience around a program?

Javier Castany: It´s crucial today. The times we are living in, new technological trends, the new consumers, all of that is of great interest to the Company. And this is because we are especially keen on developing content that aligns with the current ways of consumption. Building solid social experiences around our productions is essential, just as important as it is for us to engage and emotionally connect with our public, or to have a profound comprehension of each other.

Nowadays, the audience is constantly moving, and with social media they are in a permanent state of creation. Within this special context, it’s important for us to understand these new habits, taking advantage of the proactive interrelation of the platforms we have at hand, creating social experiences… All of this is very important.

New York Festivals: What projects are on the horizon for you?

Javier Castany: As I mentioned, we are deeply committed to the creation of local productions and the undeniable importance they have with our audiences and for us as a company. Local productions give us the chance to convey Disney’s universal values and also to provide a product that is relevant to local audiences and their specific idiosyncrasies. At the moment I can only announce that there will be more new seasons of the greatest hits from Disney Channel and Disney XD.

The new season of O11CE will focus on stories of self and group-improvement, with new spectacular sport and soccer scenes that will entertain boys and girls all over Latin America and Europe. Additionally, I’m glad to say that Soy Luna’s new season—with all its catch music—will also launch in the near future. The current season just ended a few days ago, but there’s more to come, of course.

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

Javier Castany: If I had the opportunity, I would really love to work with Michael Giacchino. Sometimes I feel his music sets the tone of a series or a movie in an incredible way. Moving, emotionally connected. Many times I found myself watching a show or movie and I think: “This scoring had to be created by Giacchino…” And then I find his name on the credits… There is a mark, a DNA you can identify on his work.

Composer Michael Giacchino

Of course, he is deservedly best known for his compositions for Disney·Pixar films, including The Incredibles, Ratatouille, Up, Cars 2, and Inside Out. You can understand why he has received multiple Grammy awards, an Emmy, Golden Globe Award and an Academy Award. His work on Doctor Strange, Rogue One, Tomorrowland, and The Muppets, for me is simply perfect.

 

New York  Festivals: Talk about how story structure has changed with the spread of mobile?

Javier Castany: Social media and the spread of mobile have changed the course of our business. In fact, both social media and mobile have a profound link with the expansion of what we call the multi-experience and the multi-platform. They have become the channel in which the product and the audiences are able to have a dialogue.

We are proud of how closely we pay attention to this. Today, we feature our content on many platforms, as well as through traditional channels. Each platform or experience has its own very specific approach to storytelling. The collaboration with the audience in the creation of new content defines a new type of storytelling and it’s groundbreaking.

Digital platforms are essential to connect directly with the viewer. And nowadays, we realize that an active viewer is a very important piece in the machinery that creates our content. The current audiences are constantly on the move and are very interactive; they consume many types of content simultaneously; they give their opinion and, in a relevant way, they create. These factors come together, enabling us to build-up a new material and inspire us to create new content.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Javier Castany: Well, here is where we find the new challenges. The key to evolve is to always keep this new audience in mind; we must understand their new habits, and never stop building and testing and proposing new ideas for those platforms. The omni-platform environment is here, no-one can deny it; we must keep walking with our eyes wide open. We all have to constantly learn, practice, take risks and try new things to discover ways we can capture the attention of the audience. Disney is on the cutting edge, and I think that one of the reasons why O11CE was so successfully is that we were able to feel and capture the precise spirit of this time. We are willing to go to these new platforms to find great new talent, such as Daniel Patiño, who came from the digital world and took part as a stable star in O11CE’s series. And he wasn’t the only one; we had other relevant youtubers such as Israel Rivera, from Mexico, and Guido Fernández, from Argentina. The interaction that we built with these characters and the public is new and different. The audience has a much more profound attachment and is a clear example of what we are heading to.

For more information on New York Festivals Television & Film Awards or to enter, please visit: http://www.newyorkfestivals.com/tvfilm/

 

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Grand Jury Perspective: Emerson de Morais

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the Grand Jury. This week, New York Festivals TV & Film Grand Jury Perspective interviewed Grand Jury member, Emerson de Morais, Executive Producer for Sentimental Filme Brazil. Emerson is responsible for building Sentimental Filme’s TV department, shaping the company products pipeline as executive and creative producer.

Emerson de Morais, Executive/Creative Producer for Sentimental Filme Brazil

In 2017, Emerson was honored with the Gold World Medal in New York Festivals TV & Film Awards competition for the five episode documentary series he executive produced, “Eu Me Movo.” For 2018, he is working as both an executive and creative producer on “Lendas Urbanas,” a thriller TV series for Record TV, the second most important broadcaster in the Brazilian market.

In the interview, below Emerson shares his thoughts on what makes great content, the tools he uses to keep his audience engaged, and the importance of a social experience around a program and much more.

New York Festivals: Talk about what qualities makes great content?

Emerson de Morais: In my opinion, the greatest content has a powerful storytelling with an elevated production value. When we put these two things together we have this kind of product with the power to connect with an audience. Every time the content is in the service of an audience, we will be talking about a great content.

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Emerson de Morais: What is the great story can you tell? How this story can change the people’s lives? I’m trying answer these two questions all the time in my career, I believe if I place these two questions as my goal and if at the same time I try answer that with my content, probably my career will be ok.

New York Festivals: What are some of the tools you use to keep your audience engaged?

Emerson de Morais: I think my responsibility as an executive producer is to respect the audience. More than just as an  audience, it is necessary to think about them as fans. They support our productions and they need to be respected. They know what kind of content they want to consume when they turn on the television, they may not even know the tools used in a drama script, but they know whether it is a drama or is not. So, the best tool to keep an audience is listen the show’s audience.

New York Festivals: Share your thoughts on freedom of the press?

Emerson de Morais: I think that freedom of the press is one of the pillars of the democracy and I don’t believe in a healthy society without freedom of the press.

New York Festivals: How important is building a social experience around a program?

Emerson de Morais: In my opinion, listening to the audience always was the most important part of our business. In the past, the greatest creators and producers knows how to feel the audience’s mood, it was hard work, because in the past they didn’t have tools to do this and it is more part of a personal gift. Nowadays we have a lot of powerful social channels to build a dialogue with the audience, we can put a show on air and at the same time we know what the audience will think about it in with second screen tools, such as twitter, Facebook, and others. In this way, we can know what the audience thinks about our work, and we can make corrections to respect their opinion.

Emerson de Morais, Marcos Araujo, Gian Carlo Bellotti , News and Sports Gold Award Winner for 'Eu Me Movo' at The New York Festivals TV & Film Awards 2017

New York Festivals: What projects are on the horizon for you?

Emerson de Morais: We are working on a horror TV series for Record TV, the second most important broadcaster in Brazil. It is not my first fictional series, but it is the first of it’s kind for Sentimental as a production company which makes this a more special product for us. This series will be on the air in 2018.

We are developing products for pay-tv channels at the Brazilian market.

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

Emerson de Morais: Shonda Rhimes. If this kind of thing was possible, it would be awesome and a big pleasure to me, to know how a hit-maker like Shonda approaches her creative process.

For more information on the 2018 New York Festivals TV & Film Awards, please visit:

 

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