Grand Jury Spotlight Interview: Krzysztof Biedalak

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.

Grand Jury member, Krzysztof Biedalak, together with Piotr Wozniak, founded SuperMemo World in 1991. He served from 1991 to 1997 as SuperMemo World’s Vice President and Managing Director; responsible for finances and international marketing, courseware design, licensing, and … receiving heads of state. Since January 1998, Krzystof’s been at the helm as CEO and member of SuperMemo World’s Supervisory Board responsible for strategy and Financial Director at Vulcan Media, an associated PWN company. Supermemo World earned the 2016 TV & Film Awards Gold World Medal for”Olive Green,”  the first ever full feature interactive movie available online designed to teach English, combined with computer games.

Left to Right, SuperMemo Olive Green Executive Producer, Alicja Jankowiak with SuperMemo CEO,Krzysztof Biedalak accepting the Gold World Medal at NYF's TV & Film Awards Gala NAB 2016

New York Festivals: What are some of the tools you use to keep your audience?

Krzysztof Biedalak: Story, interaction and functionality. Since what we do at SuperMemo has always been e-learning, functionality is at the core of our products. We provide services and apps that let people learn effectively. Using a tool that allows you to reach your learning goals is motivating in itself. But it’s not very entertaining. We would all rather watch a good movie or read an interesting book than sweat over memorizing another 100 words in Chinese. That is why we have long strived at SuperMemo to introduce elements of story into our products and make them a part of the learning process. That’s how Olive Green was created, an action feature film with a script designed along the requirements of a course of English. On top of that we use interactions, like dexterity games, puzzles or decision points that challenge the user with alternative action threads. These helps keep viewers even more focused, entertain and help to achieve educational goals.

New York Festivals: What projects are on the horizon for you?

Krzysztof Biedalak: In terms of content I would love to continue the series started by Olive Green, which won the world gold medal at NYF TV & Film Awards in 2016. Right now, the Spanish sequel is most advanced but actual sequence may depend on business interest of investors that we are trying to attract. The new film would naturally come along with new ideas in interactivity. In terms of technology, I’m planning the use more and more artificial intelligence, including speech recognition and synthesis, natural language processing combined with access to translators and Internet databases. This shall ultimately lead to intelligent speech interface and conversational modules in our products for learning. Which means that our users will be able to easily find out knowledge and learn by conversing with our apps rather than by performing sequences of clicks, searches and edits before they actually start learning.

New York Festivals: Talk about how story structure has changed with the spread of mobile?

Krzysztof Biedalak: In case of Olive Green, the story is not that much influenced by the platforms, which we serve universally of course, as by the educational requirements imposed on it as part of the combined film-course product. I don’t know of any other feature film based on a script created with a grid of vocabulary, grammar and communication requirements, imposed on it from the first to the last scene. To satisfy these requirements seamlessly in an exciting action story was definitely one of the major challenges of this project. I hope this case is inspirational in how a purely entertaining story may become the core part of an otherwise utility product.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Krzysztof Biedalak: Going omni-platform is inevitable. On one hand it’s just a technical diversification which does not necessarily impose content or storytelling innovation. On the other, the whole spectrum of new possibilities appears primarily related to interaction and feedback from the consumer. I believe we are only entering an interesting period when these new ideas will be tested against the natural inertia of well-established standards.

To view the 2018 NYF TV & Film Awards Finalists, please visit: http://www.newyorkfestivals.com/tvfilm/main.php?p=2,38

Posted in Interviews | Tagged , , , , , , , , , | Leave a comment

Grand Jury Spotlight Interview: Paul Cartlich

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.

This week’s interview shines the spotlight on Paul Cartlich, Senior Creative Editor for Giaronomo Productions. Paul is an international award-winning Trailer Editor and Producer. Having carved a name for himself at one of London’s top agencies – Empire Design. Paul transferred in 2012 to their New York office to head up the editing team, creating high profile television campaigns for shows such as The Walking Dead (Comic-Con trailers seasons 1,5 and 6) Breaking Bad, Mad Men and theatrical trailers including Filth, Louder Than Bombs and the critically acclaimed Rust and Bone.

The recipient of several major industry awards including a Key Art Award (The Counselor) and a Golden Trailer Award (Frost-Nixon), Paul is proud to continue his work as a compelling visual storyteller recognized as a leading light in his field.

New York Festivals: Talk about what qualities makes great content?

Paul Cartlich: I work in a visual medium, so starting with something that’s beautifully shot is always a key component in helping to create great content. Also, a narrative arc that leads the audience down a certain road and then has an unexpected and yet plausible twist is also a great way to create content that stays with people and gets them talking.

The visually stunning Blade Runner 2049 is a an example of both. Roger Deakins’ gorgeous cinematography combined with Denis Villeneuve’s beautiful direction and Hampton Fancher’s writing, made that film almost perfect.

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

Paul Cartlich: It’s hard to choose. I have a long list of people who I would love to collaborate with. I’ve been lucky enough to work on films by directors such as Ridley Scott and Steven Spielberg, but Wes Anderson and Spike Jonze would be phenomenal to work with as they create these slightly off center worlds that constantly surprise and fascinate us. Being part of that creative experience would be an incredible and no doubt, inspiring experience.

New York Festivals: What projects are on the horizon for you?

Paul Cartlich: Due to confidentiality and NDAs I have to sign to protect the secrecy of the work I do, I’m not allowed to talk about current projects. However, I have just finished working on Blade Runner 2049 and The Post and have some exciting projects coming up.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Paul Cartlich: Great narrative stands the test of time and technology evolution as well as trends for content choices. But since the advent and advance of social media, a growing challenge is the pressure to create a compelling narrative arc in an ever decreasing time slot. Years ago 15 seconds was considered a short spot. These days 5 seconds can be the standard for a particular platform so you have to hit strong from the off.

The medal round is underway, to view the 2018 World’s Best TV & Films Finalists, please visit: http://www.newyorkfestivals.com/tvfilm/main.php?p=2,38

Posted in Interviews | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Grand Jury Spotlight: Elaine M. Brown

New York Festivals 2018 Television & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.

 

Grand Jury member, Elaine M. Brown is a Daytime Emmy Award winning writer who has won multiple NY Festivals, Promax, CTAM Mark, and other industry awards. As HBO Creative Services VP, Elaine launched digital platforms targeting specific demographics and the in-house Special Markets agency, responsible for a variety of branded entertainment and affiliate marketing projects, including HBO Latino. Also a Creative Director at Showtime, Elaine is the author of two novels and a best-selling non-fiction book on leadership, published by Random House. She is currently Content Strategist and Producer for New World Image Group, a brand creative production company based in Atlanta.

New York Festivals: Talk about what qualities makes great content?

Elaine M. Brown: A great story or message that connects with audience is the basis for great content. A story with words and/or images that inspire engagement, action, connection, and delivers results is the homerun.

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Elaine M. Brown: My mantra for career success was to keep growing, keep learning, keep observing, keep experiencing, and keep taking risks. I had an HR person once tell me that my resume was pretty ‘clean’. I asked her what she meant by that and she said because one skill was built upon another in the same industry. So, I guess my path has been pretty linear and I continue to keep it moving.

New York Festivals: Share your thoughts on freedom of the press?

Elaine M. Brown: I believe in Freedom of the press as long as everyone gets the facts straight and it’s not fake news.

New York Festivals: How important is building a social experience around a program?

Elaine M. Brown: Building a social experience around a program can be powerful, impactful and life-altering for an audience, production and all involved. Take the Netflix series 13 Reasons Why focusing on teenage suicide or the HBO series Big Little Lies shining a light on domestic violence. Social experience builds audience and engagement and gets people involved, talking, sharing, and taking action in their own lives. When this happens, content extends beyond entertainment and into a place of social responsibility and awareness. On the other hand, reality competition shows like The Voice and Dancing with the Stars provide opportunity for the audience to be a part of the show’s and contestants success, take ownership in the outcome and how the story plays out. That drives ratings, loyalty and is very exciting.

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

Elaine M. Brown: If I could select any iconic creative to collaborate with on a project it would be a coin toss between Shonda Rhimes and Ava Duvernay. Shonda because of her brilliant writing, great characters, stories and ability to break down barriers, providing opportunity for diverse talent in Hollywood that led to her claiming ownership of a block of outstanding programming on network TV led by Scandal. As for Ava Duvernay I’d love to collaborate on a project because of her skill as a brilliant director and passion to hire diverse teams of women to shine on productions. I’m also most impressed by her ability to transform and reinvent herself from publicist to award-winning, critically acclaimed and most sought-after director. Queen Sugar is one of the best dramas on TV. Both women amaze me. And I’d love to work with either one or both in any capacity.

Shodra Rhimes

New York Festivals: What projects are on the horizon for you?

Elaine M. Brown: What’s next on the horizon for me is creating content and integrated marketing for vertical businesses to drive ad sales and results; plus, getting more involved with the film/TV production industry in Atlanta.

For more information on New York Festivals Television & Film Awards, please visit: http://www.newyorkfestivals.com/tvfilm/ and for information on entering this year’s competition please visit: https://www.newyorkfestivals.com/tvfilm/main.php?p=2,3,10 or https://www.newyorkfestivals.com/tvfilm/main.php?p=5,1

New York Festivals TV & Film Awards will soon announce the 2018 Finalists, stay tuned to find out who’s moving on to the medal round.

 

 

 

Posted in Interviews | Tagged , , , , , , , , , | Leave a comment

Grand Jury Spotlight: Melanie Haft

New York Festivals 2018 Television & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.

Melanie Haft, Managing Director and Production Manager, Nautilusfilm

 

 

 

 

 

 

 

 

 

This week, New York Festivals TV & Film Grand Jury Perspective shares the industry observations of Grand Jury member, Melanie Haft, Managing Director and Production Manager for Nautilusfilm GmbH Germany. Melanie studied Media and Communications in Augsburg. She joined Nautilusfilm as assistant producer in 2001 and has been Head of production since 2004.  She has an impressive filmography of 21 films including: WILD SLOVAKIA (BR, ARTE 2014), GREAT SMOKY MOUNTAINs (NDR, ARTE, NAT GEO 2014), MAGICAL MOORS (THEATRICAL RELEASE, BR 2015), CHIEMSEE, A SEA IN BAVARIA (BR, WDR, ARTE 2015), CHILDREN OF THE SUN – WILD BEES (BR, WDR, ARTE 2016) and FJORDS OF NORWAY (NDR, ARTE, NAT GEO 2017).

Chiemsee-A Sea in Barvaria

Chiemsee-A Sea in Barvaria earned 2 Gold World Medals and 1 Silver in 2017. The film showcases the Chiemsee or Bavarian Sea, one of the largest freshwater lakes in southern Germany. Nestled against a backdrop of the Alps, its clear waters are fed by glacial streams. It is one of the region’s jewels in the crown and attracts vast numbers of both human visitors and wildlife.

In the interview below, Melanie shares her insights on creating great content, career success, projects on the horizon and much more.

New York Festivals: Talk about what qualities makes great content?

Melanie Haft: Great content comes from authentic stories, aesthetical pictures and if it is emotionally captivating you will have a “winner” film.

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Melanie Haft: Never stop believing in your dreams, work hard, be real. Our path was not linear, but we kept going, working on our films the way we thought was best and we had other people believing in us and supporting us – so it is always also about a little bit of luck.

New York Festivals: What are some of the tools you use to keep your audience?

Melanie Haft: We share our knowledge on nature and wildlife with our audiences and it always happens to amaze the people. We share pictures on social media and we show clips that didn´t make it into our films. So, people get an idea of what it was like to produce a wildlife film over the period of 2-3 years.

Magical Moors

New York Festivals: Share your thoughts on freedom of the press?

Melanie Haft: Honestly, I think the press is not as free as it should be. One big problem is the lack of time for most journalists…they copy the content of press releases and real research is a luxury most cannot afford anymore – in this fast-moving world it is crucial to be the first to release a story…. even if you did not have the time to validate it.

 

New York Festivals: How important is building a social experience around a program?

Melanie Haft: I think it is very important to do so – it helps a program to approach audiences upfront and to keep them close.

New York Festivals: What projects are on the horizon for you?

Melanie Haft: Further wildlife films for German cinemas, International TV and some wildlife shorts.

New York Festivals: How has video streaming changed your creative approach?

Melanie Haft: Not really.

New York Festivals: Talk about how story structure has changed with the spread of mobile?

Melanie Haft: We are now also able to tell short stories and work on clips, this was not part of our work 10 years ago.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Melanie Haft: I think that as always, we will have a greater diversity of film genres but stories that worked great on one platform will always work – maybe the structure of the film will be different, but the essence of the story will still be the same.

For more information on New York Festivals TV & Film Awards, please visit: http://www.newyorkfestivals.com/tvfilm/

 

 

 

 

Posted in Interviews | Tagged , , , , , , , | Leave a comment

Grand Jury Spotlight: Claudia Ernst

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Claudia Ernst

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.

This week, New York Festivals TV & Film Grand Jury Perspective shares the industry observations of Grand Jury member, Claudia Ernst. Claudia brings 16 years’ experience  working in both nonfiction and natural history to the jury panel. Currently she is serving as working assistant for CEO Joern Roever of Naturfilm/Doclights for the ARD primetime wildlife slot “Erlebnis Erde” and NDR’s “Expeditionen ins Tierreich” as well as for international co-productions for National Geographic Wild, ORF, Terra Mater, ARTE.

In the interview below, Claudia shares her thoughts on what makes great content, her mantra for career success, what projects are on the horizon and more.

New York Festivals: Talk about what qualities makes great content?

Claudia Ernst: For me it makes the authenticity and honest investigation of the pictures.

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Claudia Ernst: I define it as a feeling of wellbeing – that you can call my mantra… I certainly reached the place where I belong and feel extraordinary good at Naturfilm – I came over learning a solid craft, some modelling, travelling to start working in a documentary department – and then eventually here I am now – must be doing something right – working here now for over 16 years and proud of it.

New York Festivals: What are some of the tools you use to keep your audience?

Claudia Ernst: The wildlife, the nature, the animals, the brilliant filmmakers, the whole crew which all together create this “product” what keeps our audience glued to the TV-screen, mobiles – whatever. 

New York Festivals: Share your thoughts on freedom of the press?

Claudia Ernst: Press is free, should stay free – when honest.

New York Festivals: What projects are on the horizon for you?

Claudia Ernst: A lot of nature and wildlife is coming ahead!

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

Sir Richard Attenborough

Claudia Ernst: Definitely Richard Attenborough – he was around for so long, so experienced and kept his vivid interest in things – always ready to discover more. We already worked with him – and it was just as expected – fantastic!

For more information on New York Festivals International TV & Film Awards please visit: http://www.newyorkfestivals.com/tvfilm/

 

 

Posted in Interviews | Tagged , , , , , , , , , , | Leave a comment

Grand Jury Perspective: Nissan Belkin

New York Festivals® International Television & Film Awards has honored the World’s Best TV & Films℠ since 1957 and the competition continues to celebrate the world’s most compelling stories being created today by content creators around the globe.

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Nissan Belkin

Grand Jury member Nissan Belkin, is Director & CEO of Israel’s Telemedia Special Presentations. Mr. Belkin brings 30+ years’ experience in the television and film industry to the TV & Film Awards judging panel.

Trained in electrical engineering,  Nissan has been a trailblazer in utilizing the most cutting edge technological tools to heighten the effect of a story. Together with his deep understanding of relaying a business story or message, he is able to captivate audiences.

Nissan has directed and produced exhibition experiences for top companies and has created scores of permanent installations in museums, government buildings, visitor’s centers, and archeological sites.

In the interview below, Mr. Belkin talks about creating great content, the tools he uses to engage his audience, the evolution of storytelling and more.

New York Festivals: Talk about what qualities makes great content?

Nissan Belkin: Great content consists of great storytelling. Storytelling allows the key message to be clear, and for the content to flow in a way that’s easily accessible for the audience. How the story is weaved should be done in a very precise way to make sure the content is to the point and sharply focused. It also helps to share content that is relevant to the audience, meaning content is either something that inspires them, educates them, or offers a solution for a key pain point for them. It also helps if the content is lighthearted and infused with a great sense of humour for added value.

New York Festivals: What are some of the tools you use to keep your audience?

We try to make our shows as interactive as possible to keep up engagement, interest, and create a buzz throughout the exhibition halls. We create shows where the audience can take part in the flow of the stories we are sharing. To do this we involve live actors, theatre, and videos to create an impactful and immersive experience. We are always looking for state of the art technology to engage with our audience in different ways. Years ago we started using Holographic Technology in our shows, today we use Virtual Reality. Whatever tool we use, we aim for the experience to be totally immersive and exciting.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Nissan Belkin: An example to best explain this is our Big Box of Ideas project, something we recently created and presented at two exhibitions. It was an immersive theatre projection- on a 270 degree screen. We created one version of that show in VR, and we also created a normal “flat screen” version of the show (both versions are on YouTube). We use the various platforms to create more touch points with our client’s audience. Because of the omni-platform environment it actually allows us to be more creative with our storytelling, no longer using one screen and a short film. We can tell stories in a more engaging way.

 

 

 

 

 

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Nissan Belkin: My career was a winding road and at first I was doing many things like commercials, TV shows, and live events, leaving me to employ over 30 people. After realizing I was mainly managing and not being in the heart of creation I decided to focus on the business theatre field and run a small boutique firm.

My mantra for career success is always “Stay focused on your path”. First find a niche that you’re unique in, one that maximizes your capabilities and potential, and focus on that. Be innovative in the process. Throughout my career I always try to find the newest technologies and implement them in a creative way.

For more information on New York Festivals International TV & Film Awards please visit: http://www.newyorkfestivals.com/tvfilm/

 

 

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Grand Jury Perspective: Amy Katz

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.

Amy Katz, Senior TV Executive Producer for Voice of America

This week, New York Festivals TV & Film Grand Jury Perspective shares the industry observations of Grand Jury member Amy Katz, Senior TV Executive Producer for Voice of America. With a career spanning more than 25 years, Ms, Katz brings years of broadcast experience to the judges table. She launched her career at ABC News and worked as a producer for 16 years, followed by stints at Fox News and Discovery Communications.  In 2006, Ms. Katz brought her production skills to Voice of America, hired as an Executive Producer, she was promoted in 2010 to Senior Executive Producer.

New York Festivals: Talk about what qualities makes great content?

Amy Katz: It’s all about visual story telling for me. Great video does half the work for a writer. Compelling images and carefully chosen words that take the pictures into account – especially clever references that make the video more relevant, are what makes content great for me. Years ago, we sent a reporter to Greece to do stories on the failing economy. He went to a bakery where some of his best footage was of a gigantic mixer. In his script he was talking about the elements contributing to the economic decline. To make the video of the mixer work, he said something like, “adding into the mix…” And it just worked. The BBC is brilliant at this. I often wonder whether such writing to images is part of their training.

 

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Amy Katz: My path to success has been pretty linear. I spent the first half of my career at ABC News, starting at the bottom and working my way up, one promotion at a time. I think my mantra is to keep working hard. Honestly, just that simple.

New York Festivals: What are some of the tools you use to keep your audience?

Amy Katz: Working at an organization that broadcasts in 47 languages, that’s impossible to answer easily. But, keeping up with technology is a big deal. For example, many viewers in Africa don’t have computers or TVs but they have smart phones, so content for them needs to be geared that way. Also, as a general rule, try to tell stories in new and engaging ways, but mostly through real people. They’re always better than statistics.

New York Festivals: Share your thoughts on freedom of the press?

Amy Katz: Freedom of the Press is paramount. We’re living in tough times on this one, but we must always fight for it.

New York Festivals: How important is building a social experience around a program?

Amy Katz: This is not my area of expertise, but I do know that good social engagement drives viewership and is crucial to success.

New York Festivals: What projects are on the horizon for you?

Amy Katz: We are working on a women’s initiative – both covering more issues of interest to and about women and also a drive to include more women experts in our coverage.

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

Amy Katz: Gosh, I don’t really know. Spielberg maybe.

New York Festivals: How has video streaming changed your creative approach?

Amy Katz: No. It adds to and supplements what we can provide to our audiences.

New York Festivals: Talk about how story structure has changed with the spread of mobile?

Amy Katz: We usually create different content for mobile. What works on a TV program is often not appropriate for mobile and also many people don’t listen to audio while viewing video on their phones. So, we are doing shorter pieces with captions for mobile/social.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Amy Katz: Each platform requires a slightly different type of writing. Today’s multi-media journalists need to know how to do it all.

For more information on New York Festivals International TV & Film Awards please visit: http://www.newyorkfestivals.com/tvfilm/

 

 

 

Posted in Interviews | Tagged , , , , , , , | Leave a comment

Grand Jury Perspective: Jim Fitzpatrick

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Jim Fitzpatrick, Manager Broadcast Production for LCBO

Jim Fitzpatrick is Manager Broadcast Production Group for LCBO, one of the world’s largest buyers and retailers of beverage alcohol. He manages production and content creation for LCBO and is responsible for all aspects of creative development, production and post-production for television, photography, radio, digital, design and event staging. Jim is a seasoned director, photographer and multi-channel content producer who leads a highly creative team.

In the interview below, Jim shares his creative insights on content creation,  his thoughts on creating the best content for mobile, building an integrated social experience into program development and much more.

New York Festivals: Talk about what qualities makes great content?

Jim Fitzpatrick: Great content is bold. It’s relatable. It’s unexpected. So much of what we see in the world is derivative and repetitious. As audiences, we tune-out the expected, the noise, the grey matter, so when someone offers us a detour, it delights and engages us. The best content makes an emotional connection with the audience through storytelling. When you can make an audience feels something, they will remember what you have to say and keep coming back for more – that’s great content.

From a production perspective, great content begins with research. It’s easy to shortchange this step, especially when resources are tight. But there’s almost always an insight that’s been overlooked by every creative team that’s gone before you. Dig, prod and poke until you uncover that kernel of an idea. The time and a compelling story will always pay dividends.

New York Festivals: Talk about how story structure has changed with the spread of mobile?

Jim Fitzpatrick: The best content for mobile is concise and story-driven, but often fragmented across multiple channels, with the narrative revealing unevenly throughout the network. The medium has totally changed the way we consume information, and the art of storytelling and the structure for getting your message across has had to adapt. But the fundamentals of character, action and dialogue remain. You have to get there sooner with mobile, and each visual has to work harder than it did a decade ago.

If you don’t grab your mobile audience in the very first frames, they’re moving on. The most significant change, without question, is the new pressure on the hook. People used to sit through 30-second commercials waiting for the payoff, but attention span has vanished and audience engagement is much more ephemeral today. Whether it’s an irresistible character, instant suspense, or a meme, you know the story structure has hit the mark when the audience stays with you, shares the content, and takes the intended action.

New York Festivals: How important is building a social experience around a program?

Jim Fitzpatrick: Programs are a vehicle for persuasion and a way to influence and inform. The challenge we all face is reaching our target in this fragmented digital space, and having the message resonate.

Building an integrated social experience into program development is best practice for sharing and amplifying the content. It can be done after the fact or offloaded onto the broadcaster or brand but that’s rarely as effective as an integrated process. You need to take every planning opportunity to syndicate your content and increase you visibility. Social provides the opportunity increase engagement through organic and paid reach but most importantly it connects you directly to the audience. When it gains traction, your target becomes the program and enables a wider and deeper interaction. It makes me think of William Bernbach’s famous quote, “Word of mouth is the best medium of all.”

New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?

 

David Ogilvy

Jim Fitzpatrick: I would have loved to work with David Ogilvy on a digital brief. Ogilvy is a giant in the industry but when he started his first agency in Manhattan at age 37, he had never written an ad. You could have called him arrogant or ignorant but the guy obviously understood human behaviour, the value of hard work, and had the charisma to sell his ideas.

I like going back and looking at some of his early campaigns. His ads told stories and made you think. The famous Rolls Royce ad about the car’s clock, the impeccable man in the Hathaway shirt with a mysterious eye patch. His work was timeless because he understood that a good story forges an emotional connection. That ability changed the world and made a lot of brands prosper in the process. Those fundamentals are still critical today.

I would love to unlock his insights on the mind of the consumer and see it applied to world of today. To work through a creative process with him and have him spin me around and pointed somewhere I never would have gone.

For more information New York Festivals Television & Film Awards, please visit: http://www.newyorkfestivals.com/tvfilm/

Posted in Interviews, news | Tagged , , , , , , | Leave a comment

Grand Jury Perspective: Joan Carten-Hansen

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Joan Carter-Hansen Producer/Reporter/Writer/ Host for Idaho Public Television

This week’s Grand Jury Perspective features 2018 Grand Jury member, Joan Cartan-Hansen has been a producer/reporter/writer/host for Idaho Public Television since 1988. Joan is the lead producer/host for “Science Trek and a producer/reporter/writer for “Outdoor Idaho.” In addition, she writes and produces a number of documentaries and has contributed pieces to “The PBS NewsHour.” Joan has won numerous awards including several regional Emmy® Awards, gold medals at the New York Festivals, Tellys, CINE Golden Eagles, Platinum prizes at Worldfest. In 2013, Joan was inducted into the National Academy of Television Arts and Sciences-NW’s Silver Circle for her contributions to the industry.

Joan is active in several professional organizations: The Idaho Press Club and NATAS-NW. She also sits on the Idaho Supreme Courts Media/Courts Committee and is member of the Idaho Supreme Court’s “Fire Brigade.”

In the interview below Joan shares her opinion on what makes great content, her path on the road to success, what projects are on the horizon and more.

New York Festivals: Talk about what qualities makes great content?

U.S. Supreme Court Justice Potter Stewart

Joan Cartan-Hansen: In 1964, U.S. Supreme Court Justice Potter Stewart tried to describe his threshold test of obscenity by explaining, “I know it when I see it.” I think we can describe great film and video content the same way. When the writing, the videography, the direction, the story and all the many things that it takes to create a piece come together and make it seem effortless, that makes it a great piece. Conversely, I think if the viewer recognizes that some extraordinary effort went into creating a piece, that too can make great content. If I, as a judge or as a viewer, can see passion in someone’s work, be it in the writing, the videography, the direction or all the other things involved, I know that piece can have greatness.

New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Joan Cartan-Hansen: I don’t know if I have a mantra for career success. I’d like to think I still have more “successes” to achieve. I have been blessed to be in the right place at the right time for much of my career, though not every break was due to chance. I volunteered to work for no pay at my first station and the news director eventually hired me. The advice I give students is be willing to work hard, be very curious and stand by your principles. While my career journey has had its ups and downs, I would say mine is the more usual linear path. I am lucky to have worked at Idaho Public Television for almost 30 years. My colleagues are gifted professionals and my management team is supportive and appreciates how hard we work. I know my situation is not the norm, that having the creative freedom to develop video projects (within budget constraints) is a gift not many receive. I don’t know if the opportunities I enjoy will continue to be around for future journalists/producers. I hope so. Producing good quality local content, especially local journalism, is so very important.

New York Festivals: Share your thoughts on freedom of the press?

Joan Cartan-Hansen: Our republic works best with an informed electorate, but how can the public be informed if government officials can hide documents, close meetings and keep us in the dark? We obviously have major challenges on a national level to protect the freedom of the press. All citizens, not just journalists, should stand up and demand an open and accountable government. It is in our own interests to do so and it isn’t just a national issue. I have worked all of my career to improve Idaho’s public records and open meeting laws. I sit on the Idaho Supreme Court’s Media/Courts Committee and its “Fire Brigade” to improve the media’s relationship with the courts and to improve public access. Standing up for the public’s right to know isn’t always easy. The Idaho Press Club, of which I am a past president and am currently a board member, works tirelessly to fight off challenges to the protections we as Idahoans have in place and to improve access issues where we can. Many journalists in Idaho are just starting their first job, so the Idaho Press Club is there to help them stand up and challenge authority when they are denied a document, not allowed in a meeting. I encourage every journalist to work with their local press associations to support freedom of the press issues in their state and to make it a story when government officials don’t follow the law.

New York Festivals: What projects are on the horizon for you?

Joan Cartan-Hansen: I work on several projects. I write and produce for “Outdoor Idaho,” do science reporting and the very occasional piece for the PBS NewsHour, but my main job is producing/hosting “Science Trek,” our effort to engage K-6th graders in science and provide science support material for educators and parents. We have a worldwide audience for our videos and educational materials, but technology is changing the way kids get information and the way teachers use those resources in the classroom. Besides all the usual stuff, I am producing 360-degree immersive videos and this new way at looking at the world is very exciting and challenging. I can’t wait to see what’s next!

For more information or to enter the 2018 New York Festivals Television & Film Awards, please visit: http://www.newyorkfestivals.com/tvfilm/

Posted in Interviews, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Grand Jury Perspective: Manuela Kasper-Claridge

NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.

Manuela Kasper-Claridge, head of Business and Science for Deutsche Welle

This week, New York Festivals TV & Film Grand Jury Perspective shares the industry observations of Manuela Kasper-Claridge, journalist and head of Business and Science Department for Germany’s Deutsche Welle.

Manuela Kasper-Claridge is a journalist and head of Deutsche Welle Business and Science Dept. DW is Germany’s international broadcaster. Manuela has initiated partnerships with the WEF and is on the board of trustees of Germany’s Ifo institute and is a member of the Hamburg Institute of International Economics.

She has regularly attended the World Economic Forum in Davos. In addition, Ms. Kasper-Claridge has initiated partnerships with the WEF and the Schwab Foundation and produced regional debates for DW in cooperation with the WEF (e.g. debates about Latin America and South-East Asia). She has served as a jury member for a variety of award programs (e.g. Empowering Award, Mid-Market Awards) and has also moderated various podium discussions in German and English.

Ms. Kasper-Claridge (Left) at the Debate at the Economic Forum with Poland´s president Andrzej Duda

Ms. Kasper-Claridge initialized a cooperation with the “Lindau Nobel Laureate Meetings”. DW reported with special editions of the science magazine Tomorrow Today about the annual meeting. She exclusively interviewed various Nobel laureates like Stephen Chu (physics), Mario Molina (chemistry), Barry Marshall (medicine) and Alvin Roth (economy).

Ms. Kasper-Claridge with Joseph Stiglitz, Nobel laureate in economics

In the interview below, Ms. Kasper-Claridge shares her thoughts on what makes great content, how story structure has evolved based on the advent of mobile, projects on the horizon  and  much more.

New York Festivals: What qualities make great content?

Manuela Kasper-Claridge: Good content is close to the action and the audience. The viewer asks: Why should I care? What does this have to do with my everyday life? And: viewers like stories. Good stories, which are well researched and gripping. Stories about people, their challenges and possible solutions. We have to make sure we deliver excellent journalistic products everyday.

New York Festivals: How has story structure changed with the advent of mobile?

Manuela Kasper-Claridge: Beginning, middle, end. What applies to classic video narration is also true for mobile video. And yet many things are different. The brevity of it. A mobile video must get to the point quickly. We know that the viewer has little patience. If you don’t immediately catch the viewer’s attention, you will be clicked off. Strong images are more important than ever. And here again an emotional approach to the topic. Why should the viewer watch the video? A global media market means fierce competition.

New York Festivals: How has video streaming changed your creative approach?

Manuela Kasper-Claridge: Video streaming is playing an increasingly important role in DW’s programming. Especially in social media, of course, on Facebook, Twitter, YouTube. You have to react to that. For instance with live reports. The viewer is taking part live in action. He can have a direct influence on the report. He can ask questions that are answered live. This brings the viewer very close to what is going on. However, this is also very challenging for the reporter, who has to quickly react live to questions. It reduces the distance between journalist and viewer. That is to be welcomed.

New York Festivals: What projects are on the horizon for you?

Manuela Kasper-Claridge: Currently we are working on a new TV series, called Founders Valley, created to showcase entrepreneurs in Asia and their entrepreneurial approach to tackle global challenges. Our host, German start-up idol, Fridtjof Detzner, meets young entrepreneurs in countries like Mongolia, Hong Kong, Malaysia, Taiwan or Bangladesh. This-10 episode show tells the story about their period of struggle, with all the doubts and hurdles. After all young entrepreneurs often face the same challenges no matter where they come from. Filmed in 4k the imagery is gripping. The series premieres across Asia and Europe on October 23rd. If you like to get a taste of it go to our Facebook channel DW_Founders Valley.

New York Festivals: Share your thoughts on freedom of the press?

Manuela Kasper-Claridge: One of the instruments used by right-wing populists is to disseminate doubt about liberal journalism. The tone is also turning increasingly rough in Germany. Established media are being called “lying press.” We must address this with credibility and relevance. Independent, fact-based journalism is a prerequisite for any functioning democracy. A free press has a control, a check function. It is indispensable. It is precisely in times of social media, echo chambers and filter bubbles that journalists are needed to provide people with reliable and accurate information.

For more information on the 2018 New York Festivals International TV & Film Awards or to enter the 2018 competition, please visit: http://www.newyorkfestivals.com/tvfilm/

 

Posted in Interviews, Uncategorized | Tagged , , , , , , , , | Leave a comment