Grand Jury Perspective: Nissan Belkin

New York Festivals® International Television & Film Awards has honored the World’s Best TV & Films℠ since 1957 and the competition continues to celebrate the world’s most compelling stories being created today by content creators around the globe.

New York Festivals 2018 TV & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.

Nissan Belkin

Grand Jury member Nissan Belkin, is Director & CEO of Israel’s Telemedia Special Presentations. Mr. Belkin brings 30+ years’ experience in the television and film industry to the TV & Film Awards judging panel.

Trained in electrical engineering,  Nissan has been a trailblazer in utilizing the most cutting edge technological tools to heighten the effect of a story. Together with his deep understanding of relaying a business story or message, he is able to captivate audiences.

Nissan has directed and produced exhibition experiences for top companies and has created scores of permanent installations in museums, government buildings, visitor’s centers, and archeological sites.

In the interview below, Mr. Belkin talks about creating great content, the tools he uses to engage his audience, the evolution of storytelling and more.

New York Festivals: Talk about what qualities makes great content?

Nissan Belkin: Great content consists of great storytelling. Storytelling allows the key message to be clear, and for the content to flow in a way that’s easily accessible for the audience. How the story is weaved should be done in a very precise way to make sure the content is to the point and sharply focused. It also helps to share content that is relevant to the audience, meaning content is either something that inspires them, educates them, or offers a solution for a key pain point for them. It also helps if the content is lighthearted and infused with a great sense of humour for added value.

New York Festivals: What are some of the tools you use to keep your audience?

We try to make our shows as interactive as possible to keep up engagement, interest, and create a buzz throughout the exhibition halls. We create shows where the audience can take part in the flow of the stories we are sharing. To do this we involve live actors, theatre, and videos to create an impactful and immersive experience. We are always looking for state of the art technology to engage with our audience in different ways. Years ago we started using Holographic Technology in our shows, today we use Virtual Reality. Whatever tool we use, we aim for the experience to be totally immersive and exciting.

New York Festivals: How will storytelling continue to evolve to keep pace with the omni-platform environment?

Nissan Belkin: An example to best explain this is our Big Box of Ideas project, something we recently created and presented at two exhibitions. It was an immersive theatre projection- on a 270 degree screen. We created one version of that show in VR, and we also created a normal “flat screen” version of the show (both versions are on YouTube). We use the various platforms to create more touch points with our client’s audience. Because of the omni-platform environment it actually allows us to be more creative with our storytelling, no longer using one screen and a short film. We can tell stories in a more engaging way.






New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?

Nissan Belkin: My career was a winding road and at first I was doing many things like commercials, TV shows, and live events, leaving me to employ over 30 people. After realizing I was mainly managing and not being in the heart of creation I decided to focus on the business theatre field and run a small boutique firm.

My mantra for career success is always “Stay focused on your path”. First find a niche that you’re unique in, one that maximizes your capabilities and potential, and focus on that. Be innovative in the process. Throughout my career I always try to find the newest technologies and implement them in a creative way.

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