New York Festivals 2018 Television & Film Awards Grand Jury represents 32 countries on 6 continents. Known for its powerhouse jury comprised of prominent international broadcast and film industry executives, NYF’s jurors are award-winners themselves and are passionate about excellence and innovation. Their reputation in diverse areas across all platforms provide each entry with the utmost of attention and make them qualified to select the World’s Best TV & Films.
NYF’s Grand Jury Perspective offers an intimate glimpse into the thought process and creative insights of the award-winning industry superstars who serve on the TV & Film Awards Grand Jury.
Grand Jury member, Elaine M. Brown is a Daytime Emmy Award winning writer who has won multiple NY Festivals, Promax, CTAM Mark, and other industry awards. As HBO Creative Services VP, Elaine launched digital platforms targeting specific demographics and the in-house Special Markets agency, responsible for a variety of branded entertainment and affiliate marketing projects, including HBO Latino. Also a Creative Director at Showtime, Elaine is the author of two novels and a best-selling non-fiction book on leadership, published by Random House. She is currently Content Strategist and Producer for New World Image Group, a brand creative production company based in Atlanta.
New York Festivals: Talk about what qualities makes great content?
Elaine M. Brown: A great story or message that connects with audience is the basis for great content. A story with words and/or images that inspire engagement, action, connection, and delivers results is the homerun.
New York Festivals: What was your mantra for career success? Was your path to success linear or a winding road…how so?
Elaine M. Brown: My mantra for career success was to keep growing, keep learning, keep observing, keep experiencing, and keep taking risks. I had an HR person once tell me that my resume was pretty ‘clean’. I asked her what she meant by that and she said because one skill was built upon another in the same industry. So, I guess my path has been pretty linear and I continue to keep it moving.
New York Festivals: Share your thoughts on freedom of the press?
Elaine M. Brown: I believe in Freedom of the press as long as everyone gets the facts straight and it’s not fake news.
New York Festivals: How important is building a social experience around a program?
Elaine M. Brown: Building a social experience around a program can be powerful, impactful and life-altering for an audience, production and all involved. Take the Netflix series 13 Reasons Why focusing on teenage suicide or the HBO series Big Little Lies shining a light on domestic violence. Social experience builds audience and engagement and gets people involved, talking, sharing, and taking action in their own lives. When this happens, content extends beyond entertainment and into a place of social responsibility and awareness. On the other hand, reality competition shows like The Voice and Dancing with the Stars provide opportunity for the audience to be a part of the show’s and contestants success, take ownership in the outcome and how the story plays out. That drives ratings, loyalty and is very exciting.
New York Festivals: If you could select any iconic creative to collaborate with on a project who would it be and why?
Elaine M. Brown: If I could select any iconic creative to collaborate with on a project it would be a coin toss between Shonda Rhimes and Ava Duvernay. Shonda because of her brilliant writing, great characters, stories and ability to break down barriers, providing opportunity for diverse talent in Hollywood that led to her claiming ownership of a block of outstanding programming on network TV led by Scandal. As for Ava Duvernay I’d love to collaborate on a project because of her skill as a brilliant director and passion to hire diverse teams of women to shine on productions. I’m also most impressed by her ability to transform and reinvent herself from publicist to award-winning, critically acclaimed and most sought-after director. Queen Sugar is one of the best dramas on TV. Both women amaze me. And I’d love to work with either one or both in any capacity.
New York Festivals: What projects are on the horizon for you?
Elaine M. Brown: What’s next on the horizon for me is creating content and integrated marketing for vertical businesses to drive ad sales and results; plus, getting more involved with the film/TV production industry in Atlanta.
For more information on New York Festivals Television & Film Awards, please visit: http://www.newyorkfestivals.com/tvfilm/ and for information on entering this year’s competition please visit: https://www.newyorkfestivals.com/tvfilm/main.php?p=2,3,10 or https://www.newyorkfestivals.com/tvfilm/main.php?p=5,1
New York Festivals TV & Film Awards will soon announce the 2018 Finalists, stay tuned to find out who’s moving on to the medal round.