New York Festivals Television & Film Awards Grand Jury Spotlight Interview profiles prominent award-winning Broadcast executives from around the globe. As industry leaders, they understand the elements that go into creating compelling award-winning nonfiction content.
This week’s NYF’s TV & Film Awards Spotlight Interview features NYF 2019 Grand Jury member Jessica Soho. Jessica anchors GMA News TV’s flagship newscast State of the Nation with Jessica Soho (SONA). She also hosts the top-rating GMA-7 magazine show Kapuso Mo, Jessica Soho and is the chief correspondent/host of the investigative news magazine program Brigada, aired on GMA News TV.
In April 2018, Jessica earned the bronze medal in the Best News Anchor category at the New York Festivals TV & Film Awards ceremony at the annual NAB Show in Las Vegas. Soho was the first and only Filipino broadcast journalist to date, who made it to the list.
New York Festivals: What are the new creative opportunities available for production and what are you excited about?
Jessica Soho: I am excited about new apps and tools that content producers can use for better storytelling. But as a journalist/host/producer, I still believe that content will always be king! So I am constantly looking for more stories to tell and share.
New York Festivals: How will storytelling continue to evolve to keep pace with today’s audiences viewing habits?
Jessica Soho: I think the basic or fundamental values of storytelling will remain the same. A good story is a good story.
But I agree that storytellers should also evolve or adapt to our new demographics- the millennial audience.
The programs that I host continue to target and study them.
As to viewers’ habits – away from TV towards digital, we are always mindful of this.
Which is why we don’t only produce content for TV but for our digital platforms, as well
New York Festivals: Who has influenced your career either as a mentor or as an inspiration?
Jessica Soho: The “pioneers” of our newsroom were my mentors. I was also inspired by one of my journalism professors to pursue a career in television.
New York Festivals: What goes into your creative process and how do you strive for greatness?
Jessica Soho: I am always working; always “into it” that I don’t really have the luxury of planning my life or career.
I take one day at a time, as it comes.
In everything that I do, I give my best or more.
One doesn’t really set out into the world saying I want to be great. You just work hard. Everything else is gravy, as they say.
For more information or to enter the New York Festivals TV & Film Awards, please visit: https://www.newyorkfestivals.com/tvfilm/