ACTIVATION & ENGAGEMENT


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Politics & Government

Transport Accident Commission Victoria

Meet Graham

Clemenger BBDO Melbourne

Exhibitions & Installations

AEG Powertools

Battery Believers

Fenton Stephens

Social Media

Headspace

Reword

Leo Burnett Melbourne

Best Use of Emerging Technology

Headspace

Reword

Leo Burnett Melbourne

Social Media

SPC Ardmona

Preserved Memories

Leo Burnett Melbourne

Ambient in a Promotional Campaign

YMCA Victoria

YMCA Playnasium

McCann Melbourne

Automotive Products & Services

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Saatchi & Saatchi Sydney

Launch/re-Launch

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Saatchi & Saatchi Sydney


BRAZIL

CATEGORYBRANDTITLEENTRANT

Business Equipment & Services

HP

Magic Words - The Unwritten Stories

AlmapBBDO

Social Media

Houaiss Dictionary

What Family Means

NBS

Commercial & Professional Public Services

TV SBT / SBT do Bem

Warnings Impossible to Ignore

Publicis Brasil

Restaurants & Retail Foods

Habibs / Institutional

The Best Gift In The World

Publicis

Retail Stores

Zona Sul

Fresh Garden

WMcCann


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Healthcare Products & Services

Casa Luker

Lifesaver Backpack

J. Walter Thompson

Financial & Investment Services

Davivienda

Concepcion

Leo Burnett Colombia

Ambient in a Promotional Campaign

Coca-Cola

Say Coke

Leo Burnett Colombia


FRANCE

CATEGORYBRANDTITLEENTRANT

Social Media

Addict Aide

Like my addiction

BETC

Transportation

Air France

Cinema to go

BETC

Launch/re-Launch

Intermarché

Sugar Detox

Marcel

Retail Stores

Intermarché

Sugar Detox

Marcel


GERMANY

CATEGORYBRANDTITLEENTRANT

Events & Stunts

eBay Corporate Services GmbH

Social Crime Shopping

achtung!

Publications & Media

FOX Networks Group Germany / RTL II Fernsehen

APOCALYPSE LIVE

achtung!

Social Media

eBay Corporate Services GmbH

Social Crime Shopping

achtung!

Beverages: Non-alcoholic

true fruits GmbH

true fruits - beebnb

BBDO Group Germany GmbH

Live Shows/Concerts/Festivals

Daimler AG / smart

smart electric symphony

BBDO Group Germany GmbH

Events & Stunts

Daimler AG / smart

smart electric symphony

BBDO Group Germany GmbH

Best Use of Emerging Technology

Samsung / Gear VR

DISCOVR The World

Cheil Germany GmbH

Launch/re-Launch

Burger King

Mannschafts-Whopper

Grabarz & Partner

Restaurants & Retail Foods

Burger King

Mannschafts-Whopper

Grabarz & Partner

Retail Stores

HORNBACH

The First Analog Webstore

HEIMAT Werbeagentur GmbH

Ambient in a Promotional Campaign

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Exhibitions & Installations

HORNBACH

Project Germany

HEIMAT Werbeagentur GmbH

Transportation

German Rail (Deutsche Bahn)

Fan-Avatar-Generator

Ogilvy Germany

Automotive Products & Services

Adam Opel AG

The Parking Thrillharmonics

Scholz & Friends

Events & Stunts

Adam Opel AG

The Parking Thrillharmonics

Scholz & Friends

Print/Outdoor in a Promotional Campaign

Stylight

The Fashion Mag Hijack

Serviceplan

Beverages: Non-alcoholic

ALI Getränke UG / HMB GmbH & Co. KG

ALI COLA. The cola in skin colors.

loved GmbH


GREECE

CATEGORYBRANDTITLEENTRANT

Social Media

Centre For Life

Angry

The Newtons Laboratory


HONG KONG

CATEGORYBRANDTITLEENTRANT

Restaurants & Retail Foods

Birdland (HK) Ltd / KFC

Finger Lickin' Good

Ogilvy & Mather Group HK


ITALY

CATEGORYBRANDTITLEENTRANT

Foods

Ferrero/ Kinder Colazione

GRANDMA-TESTED GOODNESS

Verba DDB

Events & Stunts

Audi Italy

The Fastest Interview Ever

Verba DDB

Automotive Products & Services

Audi Italy

Happy New Year Bob

Verba DDB


JAPAN

CATEGORYBRANDTITLEENTRANT

Home Electronics & Audio-visual

IMC Group/Samsung Electronics

Digital Goldfish Scooping

Dentsu


NEW ZEALAND

CATEGORYBRANDTITLEENTRANT

Transportation

KiwiRail

The Conscious Crossing

Clemenger BBDO Touchcast


NORWAY

CATEGORYBRANDTITLEENTRANT

Exhibitions & Installations

Audi

Enter Sandbox

POL

Events & Stunts

TV-Aksjonen NRK + Red Cross + IKEA

25 m2 Syria

POL


PHILIPPINES

CATEGORYBRANDTITLEENTRANT

In-Store Experience

PJ Lhuillier, Inc. / Cebuana Lhuillier Remittance

Cebuana The Most Personal Promo

Saatchi & Saatchi

Live Shows/Concerts/Festivals

Merck Philippines

Sangobion The Anemix

Saatchi & Saatchi

Events & Stunts

Unilever/Breeze

The Good Experiment

Dentsu Jayme Syfu


PORTUGAL

CATEGORYBRANDTITLEENTRANT

Launch/re-Launch

Somersby

The First Live Gif in the World

NOSSA™


ROMANIA

CATEGORYBRANDTITLEENTRANT

Commercial & Professional Public Services

The Automobile Club of Romania & The FIA (Federation Internationale de l'Automobile)

Mr. Bear Driver

Publicis Romania/ Publicis One


SWEDEN

CATEGORYBRANDTITLEENTRANT

Healthcare Products & Services

Apotek Hjartat

The Coughing Billboard

Akestam Holst NOA

Events & Stunts

P & G / SK-II

Marriage Market Takeover

Forsman & Bodenfors

Healthcare Products & Services

Biogen/Neuroförbundet

In my shoes

Gullers Grupp


THAILAND

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX

Events & Stunts

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX

Corporate Image, Information & Recruitment

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

J. Walter Thompson Bangkok


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Competitions & Promotional Games

Burger King

Whopper Exchange

AKQA

Print/Outdoor in a Promotional Campaign

Netflix

Hunt on the News

AKQA, Brazil


USA

CATEGORYBRANDTITLEENTRANT

Competitions & Promotional Games

Jack Daniel's

Barrel Hunt

Arnold Worldwide

Events & Stunts

Beamer Solar

Build A Wall

Arnold Worldwide

Ambient in a Promotional Campaign

Fruit of the Loom

The Professionals Collection

CP+B

Sponsorships/Partnerships

NBA2K

2K Boost

CP+B

Exhibitions & Installations

Off the Street Club

The Bullet Hole Transplant

Energy BBDO

Events & Stunts

Off the Street Club

The Bullet Hole Transplant

Energy BBDO

Social Media

Popeyes Louisiana Kitchen

Popeyes Virtual Drive-Thru

GSD&M

Social Media

Black Lives Matter

Unsafety Check

J. Walter Thompson

Events & Stunts

Tribeca Film Institute

Tribeca ReActor

J. Walter Thompson

Best Use of Emerging Technology

Reckitt Benckiser / Mucinex

Mr. Mucus Talks Back

McCann NY & McCann Humancare

Best Use of Emerging Technology

Lockheed Martin

The Field Trip to Mars

McCann New York

Exhibitions & Installations

Lockheed Martin

The Field Trip to Mars

McCann New York

Best Use of Emerging Technology

Lockheed Martin

The Field Trip to Mars

McCann New York

Events & Stunts

The Brady Campaign

Toddlers Kill

McCann New York

Sponsorships/Partnerships

Microsoft

#MakeWhatsNext

McCann New York

Broadcast in a Promotional Campaign

Cigna

TV Doctors of America

McCann New York

Launch/re-Launch

Tommee Tippee

The Cutest Cause

McCann New York

Politics & Government

United States Postal Service

The Most Wonderful Ornament

McCann New York

Broadcast in a Promotional Campaign

Intel

Intel and The Grammys Present “The Lady Gaga Experience”

OMD

Sponsorships/Partnerships

Intel

Intel and The Grammys Present “The Lady Gaga Experience”

OMD

Best Use of Emerging Technology

Porsche Cars North America

Never Stop Playing With Cars

OMG Ignition Factory

Travel, Tourism & Leisure

Carnival Cruise Line

The New Pixels Gallery

SapientRazorfish

In-Store Experience

Carnival Cruise Line

The New Pixels Gallery

SapientRazorfish

Social Media

Netflix

Sense8: Nomi's Gift

Campfire at SapientRazorfish




AUDIO


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Politics & Government

Western Australian Electoral Commission

Dark lord Radio Station

Marketforce


BRAZIL

CATEGORYBRANDTITLEENTRANT

Publications & Media

TOP Destinos

Incredible Deaths

AlmapBBDO

Healthcare Products & Services

Sanofi / Dorflex

Dorflex Music Experiment

Publicis Brasil


GERMANY

CATEGORYBRANDTITLEENTRANT

Humor

Volkswagen AG

Countdown

Grabarz & Partner

Automotive Products & Services

Volkswagen AG

Countdown

Grabarz & Partner

Automotive Products & Services

Volkswagen. Das WeltAuto.

Song inspection

Grabarz & Partner

Script/Copywriting

Volkswagen AG

Countdown

Grabarz & Partner

Music/Sound Design

HORNBACH

The First Analog Webstore

HEIMAT Werbeagentur GmbH

Humor

ALDI Suisse

In touch with home

Scholz & Friends


HONG KONG

CATEGORYBRANDTITLEENTRANT

Entertainment & Event Promotion

KKBOX

Secret Stage

Cheil HK

Travel, Tourism & Leisure

Expedia Asia Pacific Ltd / Expedia

Lonely Lovers Latex Hand Grip

Ogilvy & Mather Group HK


PHILIPPINES

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

Xenon Bulbs

Clairvoyance

McCann Worldgroup Philippines, Inc.


SPAIN

CATEGORYBRANDTITLEENTRANT

Sporting Events

Cope Radio station

Everyone´s anthem

Mccann Worldgroup Spain

Cosmetics, Beauty Aids & Toiletries

Bijoux Indiscrets

Orgasm Sound Library

Proximity Madrid


USA

CATEGORYBRANDTITLEENTRANT

Snacks & Sweets

Mars Chocolate North America / Snickers Crisper

Starving Artists

BBDO New York

Script/Copywriting

Heineken / Dos Equis

Adios Amigo

Havas New York

Humor

Heineken / Dos Equis

Adios Amigo

Havas New York

Beverages: Alcoholic

Heineken / Dos Equis

Adios Amigo

Havas New York




AVANT-GARDE / INNOVATIVE


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Package Design

Hungry Jack's

Packs That Scare Gulls

Clemenger BBDO Sydney

Public Service Announcements

Transport Accident Commission Victoria

Meet Graham

Clemenger BBDO Melbourne

Public Service Announcements

Transport Accident Commission Victoria

Meet Graham

Clemenger BBDO Melbourne

Public Service Announcements

Transport Accident Commission Victoria

Meet Graham

Clemenger BBDO Melbourne

Snacks & Sweets

Snickers / Mars Chocolate Australia

Hungerithm

Clemenger BBDO Melbounre

Mobile

Samsung Australia

Pocket Patrol

Leo Burnett Sydney

Healthcare Products & Services

Samsung Australia

brainBAND

Leo Burnett Sydney

Mobile

Samsung Australia

brainBAND

Leo Burnett Sydney

Corporate Image, Information & Recruitment

Headspace

Reword

Leo Burnett Melbourne

Digital

Headspace

Reword

Leo Burnett Melbourne

Automotive Products & Services

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Saatchi & Saatchi Sydney

Mobile

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Saatchi & Saatchi Sydney


BELGIUM

CATEGORYBRANDTITLEENTRANT

Audio/Radio

Klara

Klarafy

FamousGrey

Public Service Announcements

Child Focus

Coins of Hope

These Days


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Design

Casa Luker

Lifesaver Backpack

J. Walter Thompson


FRANCE

CATEGORYBRANDTITLEENTRANT

Public Service Announcements

Mouvement du Nid

Girls of Paradise

McCann Paris

Travel, Tourism & Leisure

HomeAway

Eiffel Tower All Yours

Saatchi & Saatchi France

Outdoor

HomeAway

Eiffel Tower All Yours

Saatchi & Saatchi France


GERMANY

CATEGORYBRANDTITLEENTRANT

Foods

Dr. August Oetker Nahrungsmittel KG

The Dr. Oetker Baking App

BBDO Group Germany GmbH

Restaurants & Retail Foods

Burger King

Mannschafts-Whopper

Grabarz & Partner

Public Relations

Burger King

Mannschafts-Whopper

Grabarz & Partner

Corporate Image, Information & Recruitment

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Public Relations

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Branded Entertainment

HORNBACH

Project Germany

HEIMAT Werbeagentur GmbH

Home Electronics & Audio-visual

DOT Incorporation

DOT - The first Braille Smartwatch

Serviceplan/Serviceplan Korea

Mobile

DOT Incorporation

DOT - The first Braille Smartwatch

Serviceplan/Serviceplan Korea

Outdoor

Oetztal Tourismus

Save me - the ski pass that saves lives

Serviceplan/Serviceplan Austria


JAPAN

CATEGORYBRANDTITLEENTRANT

Package Design

EAST JAPAN RAILWAY COMPANY

DELICIOUS SUPPLEMENT

beacon communications k.k.

Snacks & Sweets

Mondelez Japan / Clorets

A.I. vs. Human Creative Battle

McCann Tokyo

Digital

Mondelez Japan / Clorets

A.I. vs. Human Creative Battle

McCann Tokyo

Public Relations

Mondelez Japan / Clorets

A.I. vs. Human Creative Battle

McCann Tokyo

Design

Green Ribbon Project Committee

Second Life Toys

Dentsu

Public Relations

Green Ribbon Project Committee

Second Life Toys

Dentsu

Public Service Announcements

Green Ribbon Project Committee

Second Life Toys

Dentsu


NEW ZEALAND

CATEGORYBRANDTITLEENTRANT

Politics & Government

NZ Transport Agency

Hello

Clemenger BBDO Touchcast

Outdoor

KiwiRail

The Conscious Crossing

Clemenger BBDO Touchcast

Transportation

KiwiRail

The Conscious Crossing

Clemenger BBDO Touchcast


NORWAY

CATEGORYBRANDTITLEENTRANT

Activation & Engagement

Audi

Enter Sandbox

POL


SWEDEN

CATEGORYBRANDTITLEENTRANT

Outdoor

Apotek Hjartat

The Coughing Billboard

Akestam Holst NOA

Retail Stores

IKEA

IKEA Retail Therapy

Akestam Holst NOA

Digital

IKEA

IKEA Retail Therapy

Akestam Holst NOA

Apparel, Footwear & Accessories

Åhléns

No Limits

Forsman & Bodenfors

Digital

Stockholm Pride

Los Santos Pride

Garbergs


THAILAND

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX

Branded Entertainment

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX

Home Electronics & Audio-visual

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

J. Walter Thompson Bangkok

Direct & Collateral

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

J. Walter Thompson Bangkok


UNITED ARAB EMIRATES

CATEGORYBRANDTITLEENTRANT

Healthcare Products & Services

spuble

Spuble - Life Changing App That Turns Mobile Devices Into Speech Bubbles

spuble


USA

CATEGORYBRANDTITLEENTRANT

Mobile

AKQA

The Snow Fox

AKQA

Film/Television

Mars Chocolate North America / Snickers

Snickers Live Super Bowl Ad

BBDO New York

Activation & Engagement

Chevrolet

Human Race

Commonwealth//McCann

Film/Television

Hyundai Motor America

Operation Better

Innocean USA

Activation & Engagement

Lockheed Martin

The Field Trip to Mars

McCann New York

Activation & Engagement

Godiva

The Gift that Keeps Giving

McCann New York

Integrated

Audi

Audi and Airbnb Live to Drive

Venables Bell & Partners

Film/Television

Audi

Audi Daughter

Venables Bell & Partners




BEST USE OF MEDIA


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Events

Chadstone

The Tailor Made Store

BWM Dentsu Melbourne

Ambient

Hungry Jack's

Packs That Scare Gulls

Clemenger BBDO Sydney

Ambient

Hungry Jack's

Packs That Scare Gulls

Clemenger BBDO Sydney

Social Media & Viral Marketing

Snickers / Mars Chocolate Australia

Hungerithm

Clemenger BBDO Melbounre

Interactive Applications

Headspace

Reword

Leo Burnett Melbourne

Digital: Online

Headspace

Reword

Leo Burnett Melbourne

Digital: Social Media

Headspace

Reword

Leo Burnett Melbourne

Website, Microsite, or Banner

Headspace

Reword

Leo Burnett Melbourne

Social Media & Viral Marketing

SPC Ardmona

Preserved Memories

Leo Burnett Melbourne

Installations

YMCA Victoria

YMCA Playnasium

McCann Melbourne

Ambient

University of Melbourne

Made Possible by Melbourne

McCann Melbourne

Digital: Social Media

SA Health

Waiting is not an Emergency

Showpony Advertising

Online

Campbell's

SoupTube

TKT Sydney

Viral

The Woolshed Company

The Viral Experiment

The Woolshed Company


BELGIUM

CATEGORYBRANDTITLEENTRANT

Audio Platforms

Klara

Klarafy

FamousGrey

Low-budget

Child Focus

Coins of Hope

These Days

Collateral & Direct

Child Focus

Coins of Hope

These Days


BRAZIL

CATEGORYBRANDTITLEENTRANT

Ambient

HP

Magic Words - The Booth

AlmapBBDO

Outdoor

Posterscope

The Mosquito Killer Billboard

NBS

Ambient

AkzoNobel NV / Coral Paints

Unexpected Courts

NBS

Social Media & Viral Marketing

Houaiss Dictionary

What Family Means

NBS

Events

Heineken / Heineken

The Cliche

Publicis Brasil


CHINA

CATEGORYBRANDTITLEENTRANT

Installations

Global Road Safety Partenership

SMS LAST WORDS

Havas Shanghai

Ambient

Bayer Healthcare Company Limited

Heart to heart - All For That First Hello

J. Walter Thompson Shanghai


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Digital: Social Media

Natalia Ponce de Leon Foundation

The Last Mask

J. Walter Thompson

Collateral & Direct

Casa Luker

Lifesaver Backpack

J. Walter Thompson

Website, Microsite, or Banner

Special Olimpics Colombia

SPECIAL SPONSORS

Leo Burnett Colombia


COSTA RICA

CATEGORYBRANDTITLEENTRANT

Integration into a TV Show or Series

Teletica, Inamu, Fedefutbol

The Second Scoreboard

JWT Costa Rica


DENMARK

CATEGORYBRANDTITLEENTRANT

Online

Momondo

The DNA Journey

&Co.

Viral

Momondo

The DNA Journey

&Co.


FRANCE

CATEGORYBRANDTITLEENTRANT

Social Media & Viral Marketing

Addict Aide

Like my addiction

BETC

Social Media & Viral Marketing

Canal

AiMEN

BETC

Product Launch

Hop! Air France

Run to mum

Les Gaulois

Public & Media Relations

Hop! Air France

Run to mum

Les Gaulois

Website, Microsite, or Banner

Transavia

#HolidaysOnDemand

Les Gaulois

Product Launch

Intermarché

Sugar Detox

Marcel

Public Service

Mouvement du Nid

Girls of Paradise

McCann Paris

Installations

Delamaison

Apartment Stores

Nurun Paris

Wrap-arounds

Samsonite

Samsowrap

Publicis Conseil

Collateral & Direct

Decathlon/Kalenji

Eat your run

Rosapark

Installations

HomeAway

Eiffel Tower All Yours

Saatchi & Saatchi France


GERMANY

CATEGORYBRANDTITLEENTRANT

Social Media & Viral Marketing

Reporters without Borders

Digital Exil

Avantgarde

Posters

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

BBDO Group Germany GmbH

Banners & Rich Media

PETA Deutschland e.V.

Peta - Behind Fashion

BBDO Group Germany GmbH

Digital: Social Media

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

DDB Group Germany

Banners & Rich Media

PAX wardrobe

PAX it

Grabarz & Partner

Social Media & Viral Marketing

Burger King

Mannschafts-Whopper

Grabarz & Partner

Low-budget

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Ambient

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Branded Entertainment

Otto

The Most Precious Gift

HEIMAT Werbeagentur GmbH

Outdoor

HORNBACH

Project Germany

HEIMAT Werbeagentur GmbH

Collateral & Direct

Reporters Without Borders

Latest news from Turkey

Leo Burnett Germany

Collateral & Direct

Gesicht Zeigen! An association encouraging people to stand against racism in Germany

The Tear-Open-Mailing for Mein Kampf - against racism

Ogilvy Germany

Digital Media

Renault

Periscope Parking Drama

Publicis Pixelpark

Digital Media

Stylight

The Fashion Mag Hijack

Serviceplan


HONG KONG

CATEGORYBRANDTITLEENTRANT

Audio Platforms

Hong Kong Automobile Association

Crash Radio

Cheil HK

Product Launch

Hello Angel

Nappy Notes

Cheil HK

Social Media & Viral Marketing

Samsung

#BeTheirEyes

Cheil HK

Digital: Social Media

Samsung

#BeTheirEyes

Cheil HK


ITALY

CATEGORYBRANDTITLEENTRANT

Ambient

FAI - Fondo Ambiente Italiano

The Talking Wonders

McCann Worldgroup Italy

Sponsorship Integration

Netflix

Speak like the Patron

Netflix / We Are Social


JAPAN

CATEGORYBRANDTITLEENTRANT

Collateral & Direct

UNESCO NGO Japan/Donate Your Signature

Donate Your Signature

beacon communications k.k.


NORWAY

CATEGORYBRANDTITLEENTRANT

Installations

Audi

Enter Sandbox

POL

Newspaper

Norwegian Air

Brad is single

TRY Advertising Agency


PERU

CATEGORYBRANDTITLEENTRANT

Installations

Sodimac Homecenter

Resting House Billboard

McCann Lima


PHILIPPINES

CATEGORYBRANDTITLEENTRANT

Audio Platforms

Xenon Bulbs

Clairvoyance

McCann Worldgroup Philippines, Inc.

Outdoor

ABS CBN Foundation Inc.

Dirty Watercolor

TBWA SANTIAGO MANGADA PUNO

Ambient

ABS CBN Foundation Inc.

Dirty Watercolor

TBWA SANTIAGO MANGADA PUNO


ROMANIA

CATEGORYBRANDTITLEENTRANT

Collateral & Direct

The Automobile Club of Romania & The FIA (Federation Internationale de l'Automobile)

Mr. Bear Driver

Publicis Romania


SINGAPORE

CATEGORYBRANDTITLEENTRANT

Outdoor

General Motors / Chevrolet

Lost In The Rain (Drive with Care)

MRM//McCANN Singapore, Commonwealth//McCANN India


SOUTH KOREA

CATEGORYBRANDTITLEENTRANT

Installations

Samsung C&T Corporation Everland Caribbean Bay / Caribbean Bay Water Park

Life Pump

Cheil Worldwide

Ambient

Uniqlo / Heat Tech

Heat Tech Window

Cheil Worldwide

Installations

The North Face

Extreme Shopping

INNORED


SPAIN

CATEGORYBRANDTITLEENTRANT

Ambient

Campofrío

Delicious Calm

Mccann Worldgroup Spain

Ambient

Save the Children

Children Election

Mccann Worldgroup Spain


SWEDEN

CATEGORYBRANDTITLEENTRANT

Websites & Microsites

IKEA

IKEA Retail Therapy

Akestam Holst NOA

Website, Microsite, or Banner

IKEA

IKEA Retail Therapy

Akestam Holst NOA

Digital Billboards

Apotek Hjartat

The Coughing Billboard

Akestam Holst NOA

Television

IKEA

EVERY OTHER WEEK

Akestam Holst NOA

Gaming

Stockholm Pride

Los Santos Pride

Garbergs

Collateral & Direct

New Yorkers Against Gun Violence

Sign Their Yearbook

Volt


THAILAND

CATEGORYBRANDTITLEENTRANT

Events

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX

Collateral & Direct

Uhmpang Hospital Foundation

Forward The Cure

Leo Burnett Group Thailand


UNITED ARAB EMIRATES

CATEGORYBRANDTITLEENTRANT

Gaming

Orange Tunisia

The Hammam Fighter

FP7/TUN


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Audio Platforms

Netflix

Escobar Frequency

AKQA

Digital

Nike Football

Nike Football Pro Genius

AKQA

Digital Media

BBC Worldwide

Sir David Attenborough's Story of Life

AKQA

Installations

Microsoft / Xbox: Dead Rising 4

Zombie Christmas: The Real-World Trailer

McCann London


USA

CATEGORYBRANDTITLEENTRANT

Digital: Online

Florida Coalition Against Human Trafficking

Models Wanted

MARCA

Interactive Applications

Lowe's

In-a-Snap

BBDO New York

Television

Mars Chocolate North America / Snickers

Snickers Live Super Bowl Ad

BBDO New York

Viral

Sandy Hook Promise

Evan

BBDO New York

Avant-Garde

Mars Chocolate North America / Snickers

Snickers Live

BBDO New York

Digital: Social Media

Sandy Hook Promise

Evan

BBDO New York

Digital Media

Lowe's

In-a-Snap

BBDO New York

Digital

Lowe's

Social Innovation Campaign

BBDO New York

Interactive

Lowe's

In-a-Snap

BBDO New York

Television

Foot Locker

Foot Locker Draft Campaign

BBDO New York

Audio Platforms

GE

GE Podcast Theater Presents life.af/ter

BBDO New York

Websites & Microsites

Bacardi

Incognito Tickets

BBDO New York

Events

Chevrolet

Cages

Commonwealth//McCann

Sponsorship Integration

Chevrolet

Lego Batman

Commonwealth//McCann

Billboards

Chevrolet

Camaro Mural

Commonwealth//McCann

Newspaper

Chevrolet

Prince Tribute Ad

Commonwealth//McCann

Ambient

Chevrolet

Malibu Headlights

Commonwealth//McCann

Low-budget

Off the Street Club

The Bullet Hole Transplant

Energy BBDO

Sponsorship Integration

Hyundai Motor America

Operation Better

Innocean USA

Digital: Social Media

Black Lives Matter

Unsafety Check

J. Walter Thompson

Design

Walmart

Wrap Bag

J. Walter Thompson NY/Toronto

Installations

Lockheed Martin

The Field Trip to Mars

McCann New York

Branded Entertainment

Cigna

TV Doctors of America

McCann New York

Viral

The Brady Campaign

Toddlers Kill

McCann New York

Integration into a TV Show or Series

National Geographic Channel

Bad Romance

McCann New York

Ambient

Lockheed Martin

The Field Trip to Mars

McCann New York

Interactive

Lockheed Martin

The Field Trip to Mars

McCann New York

Ambient

Lockheed Martin

The Field Trip to Mars

McCann New York

Product Launch

Godiva

The Gift that Keeps Giving

McCann New York

Product Launch

Tommee Tippee

The Cutest Cause

McCann New York

Online

The Brady Campaign

Toddlers Kill

McCann New York

Digital: Social Media

The Brady Campaign

Toddlers Kill

McCann New York

Product Launch

United States Postal Service

The Most Wonderful Ornament

McCann New York

Television

Cigna

TV Doctors of America

McCann New York

Interactive

VISA Rushcard

Change Perspective

Narrative_

Social Media & Viral Marketing

Unilever / Dove

Dear Media

SapientRazorfish

Television

Audi

Audi Duel

Venables Bell & Partners

Social Media & Viral Marketing

Audi

Audi and Airbnb Live to Drive

Venables Bell & Partners




BRANDED ENTERTAINMENT


ARGENTINA

CATEGORYBRANDTITLEENTRANT

Transportation

Latam AIrlines

Christmas Flight

McCann Buenos Aires


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Travel, Tourism & Leisure

YMCA Victoria

YMCA Playnasium

McCann Melbourne

Corporate Image, Information & Recruitment

The Woolshed Company

The Viral Experiment

The Woolshed Company


BRAZIL

CATEGORYBRANDTITLEENTRANT

Business Equipment & Services

HP

Magic Words - The Documentary

AlmapBBDO

Automotive Products & Services

Volkswagen

Father

AlmapBBDO

Financial & Investment Services

Mastercard

Priceless Birthday

WMcCann


CANADA

CATEGORYBRANDTITLEENTRANT

Beverages: Non-alcoholic

Milk West

Snack Time

DDB Canada

Financial & Investment Services

Interac Debit

Pets with Credit

Zulu Alpha Kilo


CHINA

CATEGORYBRANDTITLEENTRANT

Editing

HUAFENG CLASSIC/HUAFENG CLASSIC

Landing

Dans Digital


DENMARK

CATEGORYBRANDTITLEENTRANT

Travel, Tourism & Leisure

Momondo

The DNA Journey

&Co.


FRANCE

CATEGORYBRANDTITLEENTRANT

Travel, Tourism & Leisure

Hop! Air France

Run to mum

Les Gaulois

Direction

My Little Box

Parisian Rooftop Acrobat

My Little Paris

Cinematography

Danone Activia

Journey to your Dream/Ingrid

Wunderman


GERMANY

CATEGORYBRANDTITLEENTRANT

Restaurants & Retail Foods

Burger King

Mannschafts-Whopper

Grabarz & Partner

Sound design

HORNBACH

The First Analog Webstore

HEIMAT Werbeagentur GmbH

Animation

Otto

The Most Precious Gift

HEIMAT Werbeagentur GmbH

Corporate Image, Information & Recruitment

Deutscher Handwerkskammertag (DHKT) e. V

Way of the Master

HEIMAT Werbeagentur GmbH

Art Direction

Strellson

Strellson: Make yourself unstoppable

Serviceplan


GREECE

CATEGORYBRANDTITLEENTRANT

Snacks & Sweets

Lacta

From the Start

OgilvyOne Worldwide, Athens


ITALY

CATEGORYBRANDTITLEENTRANT

Cinematography

Campari

Killer in Red

J. Walter Thompson

Script

Campari

Killer in Red

J. Walter Thompson

Beverages: Alcoholic

Campari

Killer in Red

J. Walter Thompson

Acting

Campari

Killer in Red

J. Walter Thompson

Best Use of Music

Campari

Killer in Red

J. Walter Thompson

Direction

Campari

Killer in Red

J. Walter Thompson

Art Direction

BTicino

Il Mistero Sottile - A Fine Mistery

The Story Group


JAPAN

CATEGORYBRANDTITLEENTRANT

Art Direction

Panasonic corporation

Life is electric

Dentsu

Direction

Nissin Food Products Co., Ltd. / Chikin Ramen

INSTANT BUZZ / SamuraiDroneCatIdolSuperhumanRubeGoldbergViewerWarningTooExplosiveHighSchoolGirl

Dentsu

Foods

Nissin Food Products Co., Ltd. / Chikin Ramen

INSTANT BUZZ / SamuraiDroneCatIdolSuperhumanRubeGoldbergViewerWarningTooExplosiveHighSchoolGirl

Dentsu

Direction

Sony Interactive Entertainment / Gravity Daze 2

Gravity Cat

Tohokushinsha Film Corporation

Direction

Sony Interactive Entertainment / Gravity Daze 2

Gravity Cat

Tohokushinsha Film Corporation


NORWAY

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

Audi

Enter Sandbox

POL


SWEDEN

CATEGORYBRANDTITLEENTRANT

Cinematography

IKEA

Let's Relax

ACNE

Direction

IKEA

Let's Relax

ACNE

Household Products & Services

IKEA

Let's Relax

ACNE

Automotive Products & Services

Volvo Trucks

The Flying Passenger

Forsman & Bodenfors


SWITZERLAND

CATEGORYBRANDTITLEENTRANT

Cinematography

IKEA

Torbjoern

Wirz

Humor

IKEA

Torbjoern

Wirz


THAILAND

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Publications & Media

Netflix

Hunt on the News

AKQA, Brazil

Travel, Tourism & Leisure

Nike Football

Nike Football Pro Genius

AKQA

Entertainment & Event Promotion

Microsoft / Xbox: Dead Rising 4

Zombie Christmas: The Real-World Trailer

McCann London


USA

CATEGORYBRANDTITLEENTRANT

Humor

Netflix - Narcos

Spanish Lessons

Alma DDB

Retail Stores

Lowe's

In-a-Snap

BBDO New York

Household Products & Services

Mars Petcare / Pedigree

A Vote for Good

BBDO New York

Corporate Image, Information & Recruitment

GE

Unimpossible Films

BBDO New York

Restaurants & Retail Foods

Checkers & Rally's

Buy Back the Block

Fitzgerald & Co

Entertainment & Event Promotion

Tribeca Film Institute

Tribeca ReActor

J. Walter Thompson

Entertainment & Event Promotion

Tribeca Film Institute

Tribeca ReActor

J. Walter Thompson

Healthcare Products & Services

Cigna

TV Doctors of America

McCann New York

Acting

Cigna

TV Doctors of America

McCann New York

Home Electronics & Audio-visual

Microsoft

#MakeWhatsNext

McCann New York

Financial & Investment Services

MasterCard

The Sound of Priceless

McCann

Automotive Products & Services

Mercedes-Benz USA / SL

Timeless

Merkley + Partners




CREATIVE MARKETING EFFECTIVENESS


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Brand Loyalty

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Saatchi & Saatchi

Brand Loyalty

Frucor

V Skills

TKT Sydney

Interactive

The Woolshed Company

The Viral Experiment

The Woolshed Company


BELGIUM

CATEGORYBRANDTITLEENTRANT

Interactive

Klara

Klarafy

FamousGrey


BRAZIL

CATEGORYBRANDTITLEENTRANT

Brand Loyalty

L'Oréal Paris

Valentina's First Women's Day

WMcCann

Low-budget

L'Oréal Paris

Valentina's First Women's Day

WMcCann

Sponsorship & Event Marketing

Mastercard

Eyes of Christ the Redeemer 360º

WMcCann

Brand Loyalty

Mastercard

Eyes of Christ the Redeemer 360º

WMcCann


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Public Service Announcements

Natalia Ponce de Leon Foundation

The Last Mask

J. Walter Thompson

Collateral & Direct

National Ministry of Education

Bulletpen

McCann Worldgroup Colombia

Brand Development: National

Postobon / Sr. Toronjo

Sr. Toronjo - The Celebrity Project

Sancho BBDO


DENMARK

CATEGORYBRANDTITLEENTRANT

Branded Entertainment

Momondo

The DNA Journey

&Co.


JAPAN

CATEGORYBRANDTITLEENTRANT

Product Design & Packaging

Green Ribbon Project Committee

Second Life Toys

Dentsu

Low-budget

Green Ribbon Project Committee

Second Life Toys

Dentsu

Public Service Announcements

Green Ribbon Project Committee

Second Life Toys

Dentsu


PHILIPPINES

CATEGORYBRANDTITLEENTRANT

Public Service Announcements

Campaign Against the Return of the Marcoses to Malacañang (CARMMA)

Correcting History

TBWA SANTIAGO MANGADA PUNO


THAILAND

CATEGORYBRANDTITLEENTRANT

Branded Entertainment

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX


UNITED ARAB EMIRATES

CATEGORYBRANDTITLEENTRANT

Low-budget

Emirates NBD

The AC Vests

FP7/DXB


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Collateral & Direct

Doctors of The World

Reality Xmas

McCann London


USA

CATEGORYBRANDTITLEENTRANT

Branded Entertainment

Chevrolet

Lego Batman

Commonwealth//McCann

Interactive

Off the Street Club

The Bullet Hole Transplant

Energy BBDO

Interactive

Wrigley, a Subsidiary of Mars, Incorporated

Extra Gum "Give Extra, get extra"

Energy BBDO

Low-budget

Off the Street Club

The Bullet Hole Transplant

Energy BBDO

Long-term Impact

Heineken / Dos Equis

The Most Interesting Man in the World

Havas New York

Advertising

Heineken / Dos Equis

Adios Amigo

Havas

Brand Development: National

Heineken / Dos Equis

Adios Amigo

Havas

Brand Loyalty

Audi

Audi Campaign

Venables Bell & Partners




DESIGN


ARGENTINA

CATEGORYBRANDTITLEENTRANT

Illustration

Ferrero Rocher, Argentina

3 Pretty Playful Minutes

La Comunidad


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Temporary Retail

Chadstone

The Tailor Made Store

BWM Dentsu Melbourne

Point of Sale

Hungry Jack's

Packs That Scare Gulls

Clemenger BBDO Sydney

Art Direction

Hungry Jack's

Packs That Scare Gulls

Clemenger BBDO Sydney

Public Spaces

WWF Australia

Invisible Message

Leo Burnett Sydney

Promotional Items

SPC Ardmona

Preserved Memories

Leo Burnett Melbourne


BELGIUM

CATEGORYBRANDTITLEENTRANT

Temporary Retail

BLACK + DECKER

FLOOR 99.9

These Days

Promotional Items

Child Focus

Coins of Hope

These Days


BRAZIL

CATEGORYBRANDTITLEENTRANT

Books

HP

Magic Words - The Book

AlmapBBDO

Copywriting

HP

Magic Words - The Book

AlmapBBDO

Posters

Volkswagen

Maps

AlmapBBDO


CHINA

CATEGORYBRANDTITLEENTRANT

Books

IFAW&IFENG

Fragile Friends

Cheil China


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Promotional Items

Coca-Cola

Say Coke

Leo Burnett Colombia


FRANCE

CATEGORYBRANDTITLEENTRANT

Promotional Items

AMGEN

Porcelain Bones

Les Gaulois

Art Direction

AMGEN

Porcelain Bones

Les Gaulois

Temporary Retail

Delamaison

Apartment Stores

Nurun Paris

Public Spaces

HomeAway

Eiffel Tower All Yours

Saatchi & Saatchi France


GERMANY

CATEGORYBRANDTITLEENTRANT

Promotional Items

true fruits GmbH

true fruits - beebnb

BBDO Group Germany GmbH

Exhibitions & Live Events

Daimler AG / smart

smart electric symphony

BBDO Group Germany GmbH

Posters

Wrigley GmbH

Wrigley - Classics Last Longer

BBDO Group Germany GmbH

Promotional Items

Bacardi GmbH

Bacardi - Free The Spirit

BBDO Group Germany GmbH

Flyers

Verein fuer Berliner Stadtmission

Words of Welcome

DDB Group Germany

Illustration

YOU Stiftung - Bildung fuer Kinder in Not

New Baraka

denkwerk GmbH

Public Spaces

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Illustration

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Promotional Items

Weingut Knipser

Ageing Wine Bottle

Kolle Rebbe GmbH

Art Direction

Weingut Knipser

Ageing Wine Bottle

Kolle Rebbe GmbH

Promotional Items

Rauch

The Can Not Sleep Can

Kolle Rebbe GmbH

Photography

Telefónica/o2 + Naughty North

Oh You People - Vinyl Edition

KOREFE

Promotional Items

Hochland Deutschland GmbH

The Jumping Sandwich

Kolle Rebbe GmbH

Promotional Items

Hansgrohe

The Rain Pack

Kolle Rebbe GmbH

Promotional Items

Hälssen & Lyon

The Teabag Collection

KOREFE

Annual Reports & Information

Ogilvy Germany

HowTo IV Magazine

Ogilvy Germany

Photography

Amnesty International

Switch it off.

Ogilvy Germany

Illustration

Montblanc

Discover the Magic of Craft

Scholz & Friends

Online

Montblanc

Discover the Magic of Craft

Scholz & Friends

Promotional Items

Penny

Little Counts

Serviceplan

Art Direction

Penny

Little Counts

Serviceplan


HONG KONG

CATEGORYBRANDTITLEENTRANT

Illustration

Stabilo

Judas

Cheil HK

Art Direction

Cathay Pacific Airways

Betsy Beer

McCann Worldgroup (Hong Kong)


JAPAN

CATEGORYBRANDTITLEENTRANT

Illustration

Shiseido Co., Ltd / SHISEIDO

Share Beauty

Shiseido Co., Ltd

Permanent Retail

EAST JAPAN RAILWAY COMPANY

DELICIOUS SUPPLEMENT

beacon communications k.k.

Art Direction

EAST JAPAN RAILWAY COMPANY

DELICIOUS SUPPLEMENT

beacon communications k.k.

Books

Panasonic corporation

Life is electric

Dentsu

Flyers

TAKEO CO.,LTD

Tokyo Deep Nights

Hakuhodo

Exhibitions & Live Events

Amazon Japan G.K. / Amazon Fashion

Amazon Fashion Week Tokyo 2017 S/S Opening Act

McCann Tokyo

Promotional Items

Green Ribbon Project Committee

Second Life Toys

Dentsu


NEW ZEALAND

CATEGORYBRANDTITLEENTRANT

Public Spaces

KiwiRail

The Conscious Crossing

Clemenger BBDO Touchcast


PHILIPPINES

CATEGORYBRANDTITLEENTRANT

Posters

ABS CBN Foundation Inc.

Dirty Watercolor

TBWA SANTIAGO MANGADA PUNO

Illustration

ABS CBN Foundation Inc.

Dirty Watercolor

TBWA SANTIAGO MANGADA PUNO


SINGAPORE

CATEGORYBRANDTITLEENTRANT

Exhibitions & Live Events

MasterCard

Biometric Experience

McCann

Typography

BMW Singapore

The BMW Roads Of Blessing

CreativeLAB (SPH)


SOUTH KOREA

CATEGORYBRANDTITLEENTRANT

Books

K-Braile, SaramSaram / A Book For Everyone

A BOOK FOR EVERYONE

DIN


THAILAND

CATEGORYBRANDTITLEENTRANT

Calendars

ICP Fertilizer co., Ltd

Thai Farmer Calendar

DENTSU (THAILAND) LTD


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Logos

Diageo / Guinness

Guinness Harp Identity

Design Bridge

Books

Penguin

Curiocity: In Pursuit of London

Independent

Books

Thames & Hudson

Herbarium

Independent

Logos

Electric Coffee

Electric Coffee

Independent

Illustration

Thames&Hudson

Herbarium

Independent

Illustration

Boqueria

Boqueria

Magpie Studio

Typography

London Symphony Orchestra

Typography conducted by Sir Simon Rattle

The Partners

Posters

London Symphony Orchestra

Visual Identity conducted by Sir Simon Rattle

The Partners

Posters

Brickyard

Brickyard

The Partners


USA

CATEGORYBRANDTITLEENTRANT

Illustration

AKQA

The Snow Fox

AKQA

Exhibitions & Live Events

Chevrolet

Camaro Mural

Commonwealth//McCann

Posters

The Fillmore Detroit

Fillmore The Cult

Commonwealth//McCann

Posters

The Fillmore Detroit

Fillmore Leon Bridges

Commonwealth//McCann

Promotional Items

Domino's

Loyalty Stock Box

CP+B

Public Spaces

Havas Village / Havas Worldwide

#CanalNotes

Havas New York

Books

RB / d-CON

Daddy, Why is That Mouse Sleeping?

Havas New York

Copywriting

RB / d-CON

Daddy, Why is That Mouse Sleeping?

Havas New York

Illustration

RB / d-CON

Daddy, Why is That Mouse Sleeping?

Havas New York

Promotional Items

Walmart

Wrap Bag

JWT NY & JWT Toronto

Exhibitions & Live Events

Lockheed Martin

The Field Trip to Mars

McCann New York

Promotional Items

Godiva

The Gift that Keeps Giving

McCann New York

Exhibitions & Live Events

Mondelēz International, Inc

Choco Chip OREO Wonder Vault

Momentum Worldwide

Logos

Amnesty International

The Refugee Nation

Ogilvy & Mather

Logos

Amnesty International

The Refugee Nation

Ogilvy & Mather

Self promotion

Turner Duckworth NYC Studio Announcement

Turner Duckworth Design: London & San Francisco




DIGITAL (CYBER) COMMUNICATIONS


ARGENTINA

CATEGORYBRANDTITLEENTRANT

Interactive Tools

Yumit Company

Yumit - The interactive childrens food plate

Wunderman Buenos Aires


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Snacks & Sweets

Snickers / Mars Chocolate Australia

Hungerithm

Clemenger BBDO Melbounre

Interactive Tools

Samsung Australia

brainBAND

Leo Burnett Sydney

Community Apps

Headspace

Reword

Leo Burnett Melbourne

Interactive Tools

Headspace

Reword

Leo Burnett Melbourne

Interface & Navigation

Headspace

Reword

Leo Burnett Melbourne

Foods

SPC Ardmona

Preserved Memories

Leo Burnett Melbourne

Foods

Campbell's

SoupTube

TKT Sydney

Video

The Woolshed Company

The Viral Experiment

The Woolshed Company


BELGIUM

CATEGORYBRANDTITLEENTRANT

Publications & Media

Studio Brussel

Stardust for Bowie

DDB Brussels

Corporate Image, Information & Recruitment

Klara

Klarafy

FamousGrey


BRAZIL

CATEGORYBRANDTITLEENTRANT

Art Direction

Getty Images

Endless Possibilities

AlmapBBDO

Corporate Image, Information & Recruitment

Getty Images

Endless Possibilities

AlmapBBDO

Business Equipment & Services

HP

Magic Words - The Unwritten Stories

AlmapBBDO

Corporate Image, Information & Recruitment

HP

Magic Words - The Unwritten Stories

AlmapBBDO


CHINA

CATEGORYBRANDTITLEENTRANT

Mobile

SAIC-GM/Buick

This Moment Feed Should be Banned From Your Parents

Hylink


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Sporting Events

Special Olimpics Colombia

SPECIAL SPONSORS

Leo Burnett Colombia


FRANCE

CATEGORYBRANDTITLEENTRANT

Entertainment & Event Promotion

UBISOFT

End of society simulator

BETC

Apparel, Footwear & Accessories

Vuarnet

Vuarnet Website

Bonjour Paris

Travel, Tourism & Leisure

Transavia

#HolidaysOnDemand

Les Gaulois

Transportation

Hop! Air France

Run to mum

Les Gaulois


GERMANY

CATEGORYBRANDTITLEENTRANT

Interactive Tools

Dr. August Oetker Nahrungsmittel KG

The Dr. Oetker Baking App

BBDO Group Germany GmbH

Video

Volkswagen AG

Laughing Horses

Grabarz & Partner

Home Appliances & Furnishings

PAX wardrobe

PAX it

Grabarz & Partner

Music/Sound Design

HORNBACH

The First Analog Webstore

HEIMAT Werbeagentur GmbH

Household Products & Services

HORNBACH

The First Analog Webstore

HEIMAT Werbeagentur GmbH

Retail Stores

HORNBACH

The First Analog Webstore

HEIMAT Werbeagentur GmbH

Automotive Products & Services

Renault

Periscope Parking Drama

Publicis Pixelpark

Humor

Audi AG

Audi - The Comeback

SapientRazorfish Germany

Illustration & Graphic Design

Montblanc

Discover the Magic of Craft

Scholz & Friends


ITALY

CATEGORYBRANDTITLEENTRANT

Video

Audi Italy

The Fastest Interview Ever

Verba DDB

Interactive Tools

Netflix

Speak like the Patron

Netflix / We Are Social


JAPAN

CATEGORYBRANDTITLEENTRANT

Interactive Tools

TOYOTA / i-ROAD

Smile Lock Outlet

Dentsu

Interactive Tools

Mondelez Japan / Clorets

A.I. vs. Human Creative Battle

McCann Tokyo


NEW ZEALAND

CATEGORYBRANDTITLEENTRANT

Video

NZ Transport Agency

Hello

Clemenger BBDO Touchcast

Politics & Government

Amnesty International

Amnesty Unblocker

Colenso BBDO

Financial & Investment Services

ASB

Clever Kash

Saatchi & Saatchi


NORWAY

CATEGORYBRANDTITLEENTRANT

Apparel, Footwear & Accessories

Kygo

Kygo Life

Good Morning

Art Direction

Kygo

Kygo Life

Good Morning


SOUTH KOREA

CATEGORYBRANDTITLEENTRANT

Video

Hitejino / Cham I Sul

Cham I Sul Live

Newearly


SPAIN

CATEGORYBRANDTITLEENTRANT

Art Direction

Bijoux Indiscrets

Orgasm Sound Library

Proximity Madrid


SWEDEN

CATEGORYBRANDTITLEENTRANT

Video

IKEA

Let's Relax

ACNE

Retail Stores

IKEA

IKEA Retail Therapy

Akestam Holst NOA


THAILAND

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX


UNITED ARAB EMIRATES

CATEGORYBRANDTITLEENTRANT

Humor

Orange Tunisia

The Hammam Fighter

FP7/TUN


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Interface & Navigation

BBC Worldwide

Sir David Attenborough's Story of Life

AKQA

Interactive Tools

BBC Worldwide

Sir David Attenborough's Story of Life

AKQA


USA

CATEGORYBRANDTITLEENTRANT

Travel, Tourism & Leisure

Expedia

Visit Britain

180LA

Community Apps

Activision

Hostile Takeover

AKQA

Travel, Tourism & Leisure

Activision

Hostile Takeover

AKQA

Humor

Netflix - Narcos

Spanish Lessons

Alma DDB

Household Products & Services

Netflix - Narcos

Spanish Lessons

Alma DDB

Community Apps

Lowe's

In-a-Snap

BBDO New York

Art Direction

Lowe's

Made in a Minute

BBDO New York

Community Apps

Bacardi

InstantDJ

BBDO New York

Automotive Products & Services

Chevrolet

Lego Batman

Commonwealth//McCann

Automotive Products & Services

Chevrolet

Human Race

Commonwealth//McCann

Mobile

letgo

Commercializer

CP+B

Interactive Tools

Domino's

Zero Click Ordering

CP+B

Games

Hyundai Motor America

Put Your Profile on the Line

Innocean USA

Entertainment & Event Promotion

Tribeca Film Institute

Tribeca ReActor

J. Walter Thompson

Interface & Navigation

VISA Rushcard

Change Perspective

Narrative_

Animation

GSK, Panadol

Buddy Bear

SapientRazorfish

Automotive Products & Services

American Honda Motor, Co., Inc.

Acura.com Redesign

Ignition by Razorfish Publicis

Interactive Tools

The Patron Spirits Company

Patron Cocktail Lab - the intelligent cocktail recommendation platform

SapientRazorfish

Commercial & Professional Public Services

Accenture

Accenture Being Greater Than Initiative

Accenture

Video

Audi

Audi and Airbnb Live to Drive

Venables Bell & Partners




DIRECT & COLLATERAL


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Restaurants & Retail Foods

Hungry Jack's

Packs That Scare Gulls

Clemenger BBDO Sydney

Art Direction

Hungry Jack's

Packs That Scare Gulls

Clemenger BBDO Sydney

Foods

MasterFoods

Make Dinnertime Matter

Clemenger BBDO Sydney

Foods

SPC Ardmona

Preserved Memories

Leo Burnett Melbourne


BRAZIL

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

Getty Images

Endless Possibilities

AlmapBBDO

Business Equipment & Services

HP

Magic Words - The Booth

AlmapBBDO

Beverages: Non-alcoholic

Grupo 3corações / Extra Strong Coffee

Stay-Awake Time Stories

MullenLowe Brasil


CANADA

CATEGORYBRANDTITLEENTRANT

Household Products & Services

WD-40

Haunted Door

BIMM


CHINA

CATEGORYBRANDTITLEENTRANT

Healthcare Products & Services

Bayer Healthcare Company Limited

Heart to heart - All For That First Hello

J. Walter Thompson Shanghai


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

Casa Luker

Lifesaver Backpack

J. Walter Thompson

Beverages: Non-alcoholic

Postobon / Sr. Toronjo

Sr. Toronjo - The Celebrity Project

Sancho BBDO


FRANCE

CATEGORYBRANDTITLEENTRANT

Healthcare Products & Services

AMGEN

Porcelain Bones

Les Gaulois

Retail Stores

Intermarché

Sugar Detox

Marcel

Apparel, Footwear & Accessories

Samsonite

Samsowrap

Publicis Conseil


GERMANY

CATEGORYBRANDTITLEENTRANT

Beverages: Alcoholic

Bacardi GmbH

Bacardi - Free The Spirit

BBDO Group Germany GmbH

Retail Stores

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Art Direction

Hälssen & Lyon

The Teabag Collection

KOREFE

Beverages: Non-alcoholic

Hälssen & Lyon

The Teabag Collection

KOREFE

Copywriting

Gesicht Zeigen! An association encouraging people to stand against racism in Germany

The Tear-Open-Mailing for Mein Kampf - against racism

Ogilvy Germany

Foods

METRO

The Daily Catch

Serviceplan

Restaurants & Retail Foods

McDonald´s Germany

Forest of Fries

thjnk ag & Leo Burnett Germany

Beverages: Non-alcoholic

ALI Getränke UG / HMB GmbH & Co. KG

ALI COLA. The cola in skin colors.

loved GmbH


JAPAN

CATEGORYBRANDTITLEENTRANT

Art Direction

TAKEO CO.,LTD

Tokyo Deep Nights

Hakuhodo


NEW ZEALAND

CATEGORYBRANDTITLEENTRANT

Politics & Government

NZ Transport Agency

Hello

Clemenger BBDO Touchcast

Beverages: Non-alcoholic

Fonterra, Anchor

Anchor X-Ray Casts

Colenso BBDO


PERU

CATEGORYBRANDTITLEENTRANT

Publications & Media

PERU 21

PROTEST SIGN

McCann Lima


PHILIPPINES

CATEGORYBRANDTITLEENTRANT

Healthcare Products & Services

Mead Johnson Nutrition (Philippines), Inc.

Enfa Rorsh*t

Saatchi & Saatchi


SWEDEN

CATEGORYBRANDTITLEENTRANT

Business Equipment & Services

Adobe Nordic

Adobe Stock Apparel

Abby Priest

Retail Stores

IKEA

IKEA Retail Therapy

Akestam Holst NOA

Healthcare Products & Services

Apotek Hjartat

The Coughing Billboard

Akestam Holst NOA

Entertainment & Event Promotion

Popaganda Music Festival / Luger inc.

The single release

Saatchi & Saatchi Stockholm


THAILAND

CATEGORYBRANDTITLEENTRANT

Art Direction

ICP Fertilizer co., Ltd

Thai Farmer Calendar

DENTSU (THAILAND) LTD

Household Products & Services

ICP Fertilizer co., Ltd

Thai Farmer Calendar

DENTSU (THAILAND) LTD

Home Electronics & Audio-visual

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

J. Walter Thompson Bangkok


USA

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

Chevrolet

Malibu Headlights

Commonwealth//McCann

Restaurants & Retail Foods

Domino's

Loyalty Stock Box

CP+B

Apparel, Footwear & Accessories

Fruit of the Loom

The Professionals Collection

CP+B

Retail Stores

Walmart

Wrap Bag

JWT NY & JWT Toronto

Politics & Government

United States Postal Service

The Most Wonderful Ornament

McCann New York




FILM


ARGENTINA

CATEGORYBRANDTITLEENTRANT

Best Use of Music

Volkswagen

Cross up! Toilets

DDB Argentina

Humor

Unilever

Nick names

Ponce

Best Use of Music

Unilever

Not just a pretty hairstyle

Ponce

Direction

Unilever

Not just a pretty hairstyle

Ponce


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Visual Effects

FDA

Straw City

Alt.vfx

Visual Effects

Transport Accident Commission Victoria

Rethink Speed

Blackbird

Direction

Foxtel

Date

FINCH

Direction

Transport Accident Commission

Consequences

FINCH

Direction

Department of Social Services

Stop It At The Start

FINCH

Direction

St Kilda Film Festival

Every Second Counts

FINCH

Cinematography

Transport Accident Commission

Consequences

FINCH

Cinematography

Australian Defence Force

Air Force - What is up?

Havas

Cinematography

Samsung / Galaxy S7

The Anthem

Leo Burnett

Visual Effects

Honda / Civic

Chase It

Leo Burnett Melbourne

Best Use of Music

MND Australia

The Fading Symphony

Photoplay Films

Best Use of Music

Frucor

V Energy - Rapper

TKT Sydney

Direction

HCF

Health Is...

The Sweet Shop

Editing

HCF

Health Is...

The Sweet Shop

Editing

McDonald''''''''s

Anything for Love

The Sweet Shop

Sound Design

MND Australia

The Fading Symphony - Motor Neurone Diesease

The Works Sydney


BRAZIL

CATEGORYBRANDTITLEENTRANT

Cinematography

NISSIN

7 SAMURAI CUP NOODLES

Dentsu Brasil

Animation

Instituto Ayrton Senna

Ayrton Senna: The Heart of Brazil

Le Cube

Editing

Habibs Fast Food

Rush Hour

PPM BRASIL

Animation

Interface

The Unlikely Hero

Lobo | VetorZero


CANADA

CATEGORYBRANDTITLEENTRANT

Best Use of Music

Until The Last Child

30,000 Is The Loneliest Number

The&Partnership


CHINA

CATEGORYBRANDTITLEENTRANT

Best Use of Music

PATEO

The Amazing PATEO Navigator

McCann Worldgroup Shanghai


DENMARK

CATEGORYBRANDTITLEENTRANT

Sound Design

Stryhns

Stryhns

M2Film

Humor

Stryhns

Stryhns

M2Film

Direction

Fair Welcome

Labels

Shoot Happens

Editing

Arla Essens

Sense The Flavours

VICE / Virtue Scandinavia


FRANCE

CATEGORYBRANDTITLEENTRANT

Visual Effects

Canal

Kitchen

BETC

Direction

STUDIO+

TEN MINUTS

Havas Paris

Visual Effects

STUDIO+

TEN MINUTS

Havas Paris

Visual Effects

Securite Routiere / Road Safety

Loss of control

la chose

Direction

Sécurité Routière / Road Safety

The last drink

la chose

Best Production Value

Instagram

Only on Instagram

Marcel

Visual Effects

Instagram

Only on Instagram

Marcel

Direction

My Little Box

Parisian Rooftop Acrobat

My Little Paris

Direction

Orange

Hang On

Publicis Conseil

Editing

Orange

Hang On

Publicis Conseil

Animation

SNSM

The Mermaid

Publicis Conseil

Best Production Value

Danone Activia

Journey to your Dream/Ingrid

Wunderman

Cinematography

Danone Activia

Journey to your Dream/Ingrid

Wunderman


GERMANY

CATEGORYBRANDTITLEENTRANT

Acting

Daimler AG / smart

smart - Radically Open

BBDO Group Germany GmbH

Humor

Daimler AG / smart

smart - Radically Open

BBDO Group Germany GmbH

Acting

Daimler AG / smart

smart - Anything but cliche

BBDO Group Germany GmbH

Direction

Daimler AG / smart

smart - Anything but cliche

BBDO Group Germany GmbH

Humor

Daimler AG / smart

smart - Anything but cliche

BBDO Group Germany GmbH

Humor

Volkswagen Tiguan with Trailer Assist

Laughing Horses

Grabarz & Partner

Direction

Volkswagen Tiguan with Trailer Assist

Laughing Horses

Grabarz & Partner

Visual Effects

Volkswagen Tiguan with Trailer Assist

Laughing Horses

Grabarz & Partner

Sound Design

Volkswagen AG

Fuelled by Sound: The new Polo beats feat. Alfred Banks

Grabarz & Partner

Animation

Volkswagen Tiguan with Trailer Assist

Laughing Horses

Grabarz & Partner

Sound Design

Volkswagen Tiguan with Trailer Assist

Laughing Horses

Grabarz & Partner

Animation

Volkswagen AG/Volkswagen Fatigue Detection

Late Drive

Grabarz & Partner

Humor

Volkswagen AG/Volkswagen Fatigue Detection

Late Drive

Grabarz & Partner

Sound Design

Volkswagen Nutzfahrzeuge The new Amarok

Amarok Stunt

Grabarz & Partner

Animation

Otto

The Most Precious Gift

HEIMAT Werbeagentur GmbH

Sound Design

HORNBACH

You`re Alive- Do You Remember?

HEIMAT Werbeagentur GmbH

Sound Design

Das Handwerk

The Way of the Master

HEIMAT

Humor

Deutscher Handwerkskammertag (DHKT) e. V

The Way of the Master

HEIMAT Werbeagentur GmbH

Editing

HORNBACH

Your Project Only Belongs To You

HEIMAT Werbeagentur GmbH

Cinematography

HORNBACH

Your project only belongs to you

HEIMAT

Best Production Value

HORNBACH

You're alive. Do you remember?

HEIMAT

Direction

HORNBACH

You're alive. Do you remember?

HEIMAT

Best Use of Music

Otto

The Most Precious Gift

HEIMAT Werbeagentur GmbH

Best Production Value

Das Handwerk

The Way of the Master

HEIMAT

Cinematography

HORNBACH

You`re Alive- Do You Remember?

HEIMAT Werbeagentur GmbH

Direction

Das Handwerk

The Way of the Master

HEIMAT

Best Use of Music

German Rail (Deutsche Bahn)

The future of mobility

Ogilvy Germany

Humor

German Rail (Deutsche Bahn)

The future of mobility

Ogilvy Germany

Best Use of Music

Toyota Deutschland / Neu bleibt Neu

Everlasting Love

Saatchi & Saatchi Duesseldorf

Humor

Toyota Deutschland / Neu bleibt Neu

Everlasting Love

Saatchi & Saatchi Duesseldorf

Visual Effects

Opel motorsports

Racing Faces

Scholz & Friends

Acting

Strellson

Strellson: Make yourself unstoppable

Serviceplan

Direction

Strellson

Strellson: Make yourself unstoppable

Serviceplan

Acting

Delica

The Agent on the Rocks

Serviceplan/Serviceplan Suisse

Cinematography

Mibelle Group

No trace, no trail, no problem

Serviceplan/Serviceplan Suisse

Cinematography

Henkel Beauty Care / Schwarzkopf Gliss

Gliss Beautiful by Choice

TBWA Duesseldorf GmbH

Best Use of Music

REWE

Survive

thjnk Hamburg GmbH

Direction

McDonald´s Germany

Forest of Fries

thjnk ag & Leo Burnett Germany


HUNGARY

CATEGORYBRANDTITLEENTRANT

Animation

WWF Hungary

We Are All Connected

White Rabbit Budapest

Direction

WWF Hungary

We Are All Connected

White Rabbit Budapest


INDIA

CATEGORYBRANDTITLEENTRANT

Humor

Cello Plastic products

MR. LAMBA NAAM

Tubelight Films


ITALY

CATEGORYBRANDTITLEENTRANT

Acting

Campari

Killer in Red

J. Walter Thompson

Cinematography

Campari

Killer in Red

J. Walter Thompson

Direction

Campari

Killer in Red

J. Walter Thompson

Editing

Heineken

Jackie

Publicis Italy

Visual Effects

Heineken

JACKIE

Publicis Italy

Direction

Heineken

Jackie

Publicis Italy


JAPAN

CATEGORYBRANDTITLEENTRANT

Direction

TSURUYA Co., Ltd.

Sticking Together, No Matter What

ADK Japan

Direction

Sony Interactive Entertainment / Gravity Daze 2

Gravity Cat

Tohokushinsha Film Corporation

Best Use of Music

Marukome

World's First Kawaii Miso Soup

Dentsu


PORTUGAL

CATEGORYBRANDTITLEENTRANT

Acting

Vodafone

Vodafone Grandfather

Krypton

Acting

Queer Lisboa 20

Queer Welcome

Krypton

Direction

Queer Lisboa 20

Queer Welcome

Krypton

Direction

Associação de Mulheres contra a Violência - AMCV

AMCV Doctor

Krypton


SOUTH KOREA

CATEGORYBRANDTITLEENTRANT

Humor

Samsonite Korea/Samsonite Original

CURV REAL TEST

Innocean Worldwide

Best Production Value

Hyundai Motors

A Daring Rescue

Innocean Worldwide


SWEDEN

CATEGORYBRANDTITLEENTRANT

Cinematography

Varner – Ibrahimovic AB / A–Z

The Inner Voice

Forsman & Bodenfors

Best Production Value

Volvo Cars

The Get Away Car

Forsman & Bodenfors

Cinematography

Volvo Cars

Made by Sweden – Prologue & Epilogue feat. Zlatan Ibrahimovic

Forsman & Bodenfors

Cinematography

Volvo Cars

The Get Away Car

Forsman & Bodenfors

Direction

Volvo Cars

The Get Away Car

Forsman & Bodenfors

Best Use of Music

Volvo Cars

Made by Sweden – Prologue & Epilogue feat. Zlatan Ibrahimovic

Forsman & Bodenfors

Cinematography

H&M

Bring It On

Forsman & Bodenfors

Best Use of Music

H&M

She's a Lady

Forsman & Bodenfors


SWITZERLAND

CATEGORYBRANDTITLEENTRANT

Acting

IKEA

Torbjoern

Wirz


TAIWAN

CATEGORYBRANDTITLEENTRANT

Best Use of Music

VOLVO / S90

VOLVO-Alice's Wedding

Havas Taiwan


UNITED ARAB EMIRATES

CATEGORYBRANDTITLEENTRANT

Direction

Mada Masr

Micropolitics

JWT Dubai

Acting

Mada Masr

Micropolitics

JWT Dubai


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Sound Design

SCA/BODYFORM

Red.Fit

750mph

Sound Design

VW

Alien

750mph

Sound Design

Galaxy

The Chase

750mph

Sound Design

Puma

Play Loud

750mph

Sound Design

End Youth Homelessness

Get Them To A Safe Place

750mph

Sound Design

Chambord

How To Host With The Chambord Royale

750mph

Sound Design

Thinkbox

The Broadcast

750mph

Editing

SCA BODYFORM

BLOOD

AMVBBDO

Animation

SAINSBURY'S

THE GREATEST GIFT

AMVBBDO

Cinematography

SCA BODYFORM

BLOOD

AMVBBDO

Best Use of Music

HEWLETT PACKARD

REINVENT GIVING

ABBOTT MEAD VICKERS BBDO

Best Use of Music

SCA BODYFORM

BLOOD

AMVBBDO

Humor

Camelot (Lotto)

Lets Not Be Blunt

Biscuit Filmworks UK

Humor

Maltesers

New Boyfriend

Biscuit Filmworks UK

Best Use of Music

Audi

Spin

Carnage

Sound Design

Save The Children

Still The Most Shocking Second A Day

Factory

Sound Design

Channel 4

We're The Superhumans

Factory

Visual Effects

Heathrow Airport

Heathrow Coming Home for Christmas

Havas Worldwide London

Editing

Amazon

Imam & Priest

Joint

Sound Design

Samsung Electronics

Lillehammer Youth Olympic Games

Wave Recording Studios

Sound Design

Visa

Heart

Wave Recording Studios


USA

CATEGORYBRANDTITLEENTRANT

Cinematography

Novant Health

Boxing Ring

BBDO Atlanta

Direction

AT&T

The Unseen

BBDO New York

Visual Effects

GE

Raining Octopuses

BBDO New York

Cinematography

AT&T

The Unseen

BBDO New York

Editing

AT&T

The Unseen

BBDO New York

Sound Design

Mars Petcare / Pedigree

Dark to Light

BBDO New York

Visual Effects

American Family Insurance

Free to Dream

BBDO New York

Best Use of Music

AT&T

Everywhere

BBDO New York

Visual Effects

AT&T

Everywhere

BBDO New York

Best Use of Music

American Family Insurance

Judo Kid

BBDO New York

Direction

American Family Insurance

Judo Kid

BBDO New York

Editing

American Family Insurance

Judo Kid

BBDO New York

Visual Effects

Chevrolet

Human Race

Commonwealth//McCann

Animation

Chevrolet

Lego Batman

Commonwealth//McCann

Direction

Jose Cuervo

Last Days

CP+B

Humor

Hotels.com

Skipping Ads

CP+B

Visual Effects

LG Electronics

LG Electronics "World of Play"

Energy BBDO

Best Use of Music

Pearle Vision

Ben's Glasses

Energy BBDO

Editing

LG Electronics

LG Electronics "World of Play"

Energy BBDO

Humor

Avocados From Mexico

Secret Society

GSD&M

Best Production Value

Hyundai Motor America

Operation Better

Innocean USA

Editing

Pennzoil

JOYRIDE Tundra

J. Walter Thompson

Sound Design

Pennzoil

JOYRIDE Tundra

J. Walter Thompson

Best Use of Music

National Geographic Channel

Bad Romance

McCann New York

Best Use of Music

United States Postal Service

Hippo

McCann New York

Visual Effects

Lockheed Martin

The Field Trip to Mars

McCann New York

Best Use of Music

Mercedes-Benz / 4MATIC

Snow Date

Merkley + Partners

Direction

Mercedes-Benz / 4MATIC

Snow Date

Merkley + Partners

Editing

Nike Football

The Switch

Rattling Stick

Visual Effects

United Communities of San Antonio

Devices

Shooters Films USA

Best Use of Music

Audi

Audi Commander

Venables Bell & Partners

Sound Design

Audi

Audi Duel

Venables Bell & Partners

Cinematography

Audi

Audi The Yeti

Venables Bell & Partners

Visual Effects

Audi

Audi Duel

Venables Bell & Partners

Best Use of Music

DCA Mine Action

Clear The Pitch

Yessian Music

Best Use of Music

United Airlines

Two Teams

Yessian Music




FILM - CINEMA / ONLINE / TV


ARGENTINA

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

Volkswagen

Golf GTI - Fast Film

DDB Argentina

Automotive Products & Services

Volkswagen

Cross up! Toilets

DDB Argentina

Script/Copywriting

TyC Sports

Converts

Mercado McCann

Publications & Media

TyC Sports

Converts

Mercado McCann

Sporting Events

TyC Sports

Trump

Mercado McCann

Entertainment & Event Promotion

TyC Sports

Trump

Mercado McCann

Cosmetics, Beauty Aids & Toiletries

Unilever

Nick names

Ponce

Cosmetics, Beauty Aids & Toiletries

Unilever

Not just a pretty hairstyle

Ponce


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Entertainment & Event Promotion

St Kilda Film Festival

Every Second Counts

FINCH

Broadcast Identities & Sponsorships

Samsung / Galaxy S7

The Anthem

Leo Burnett


BRAZIL

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

Getty Images

Endless Possibilities

AlmapBBDO

Automotive Products & Services

Volkswagen

Opening Doors

AlmapBBDO

Publications & Media

Kiss FM

Die Hard

AlmapBBDO

Business Equipment & Services

HP

Magic Words - The Unwritten Stories

AlmapBBDO

Household Products & Services

Pedigree

14 Years

AlmapBBDO

Corporate Image, Information & Recruitment

L'Oréal Paris

Valentina's First Women's Day

WMcCann


CANADA

CATEGORYBRANDTITLEENTRANT

Beverages: Non-alcoholic

Milk West

Snack Time

DDB Canada


CZECH REPUBLIC

CATEGORYBRANDTITLEENTRANT

Politics & Government

EKO-KOM

Recycle, it makes sense

Havas Prague


DENMARK

CATEGORYBRANDTITLEENTRANT

Travel, Tourism & Leisure

Momondo

The DNA Journey

&Co.


FRANCE

CATEGORYBRANDTITLEENTRANT

Publications & Media

Canal

Kitchen

BETC

Beverages: Non-alcoholic

evian

Baby bay

BETC

Transportation

Hop! Air France

Run to mum

Les Gaulois

Travel, Tourism & Leisure

Hop! Air France

Run to mum

Les Gaulois

Sporting Events

Orange

Euro 2016

Publicis Conseil

Retail Stores

Intermarché

L'amour, l'amour.

Romance

Art Direction

Danone Activia

Journey to your Dream/Ingrid

Wunderman


GERMANY

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

Daimler AG / smart

smart - Anything but cliche

BBDO Group Germany GmbH

Automotive Products & Services

Volkswagen Tiguan with Trailer Assist

Laughing Horses

Grabarz & Partner

Automotive Products & Services

Volkswagen e-Models

Grabarz & Partner

Household Products & Services

HORNBACH

You`re Alive- Do You Remember?

HEIMAT Werbeagentur GmbH

Art Direction

HORNBACH

Your project only belongs to you

HEIMAT

Automotive Products & Services

Audi AG

Audi - The Comeback

SapientRazorfish Germany


HONG KONG

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

MTV Staying Alive Foundation

Dick the Dog

Ogilvy & Mather Group HK


ITALY

CATEGORYBRANDTITLEENTRANT

Art Direction

Campari

Killer in Red

J. Walter Thompson

Beverages: Alcoholic

Campari

Killer in Red

J. Walter Thompson

Beverages: Alcoholic

Heineken

Jackie

Publicis Italy


JAPAN

CATEGORYBRANDTITLEENTRANT

Travel, Tourism & Leisure

Sony Interactive Entertainment / Gravity Daze 2

Gravity Cat

Tohokushinsha Film Corporation

Travel, Tourism & Leisure

Sony Interactive Entertainment / Gravity Daze 2

Gravity Cat

Tohokushinsha Film Corporation


NORWAY

CATEGORYBRANDTITLEENTRANT

Commercial & Professional Public Services

Infinitum

An Empty Bottle is Full of Energy

Geelmuyden Kiese / ANTI


PORTUGAL

CATEGORYBRANDTITLEENTRANT

Entertainment & Event Promotion

Queer Lisboa

Welcome

Fuel Lisbon

Corporate Image, Information & Recruitment

AMCV – Associação de Mulheres Contra a Violência

Doctor

Fuel Lisbon


SOUTH KOREA

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

BMW Korea

The First Drive

INNORED


SWEDEN

CATEGORYBRANDTITLEENTRANT

Household Products & Services

IKEA

Let's Relax

ACNE

Script/Copywriting

SAS - Scandinavian Airlines

Big Bike Ride

Akestam Holst NOA

Retail Stores

IKEA

EVERY OTHER WEEK

Akestam Holst NOA

Transportation

SAS - Scandinavian Airlines

Big Bike Ride

Akestam Holst NOA

Cosmetics, Beauty Aids & Toiletries

P & G / SK-II

Marriage Market Takeover

Forsman & Bodenfors

Automotive Products & Services

Volvo Cars

The Get Away Car

Forsman & Bodenfors

Apparel, Footwear & Accessories

Åhléns

No Limits

Forsman & Bodenfors


UNITED ARAB EMIRATES

CATEGORYBRANDTITLEENTRANT

Art Direction

Mada Masr

Micropolitics

JWT Dubai

Script/Copywriting

Mada Masr

Micropolitics

JWT Dubai


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Retail Stores

John Lewis

Buster the Boxer

adam&eveDDB

Retail Stores

John Lewis

Buster the Boxer

adam&eveDDB

Retail Stores

H&M

Come Together

adam&eveDDB

Healthcare Products & Services

SCA BODYFORM

BLOOD

AMVBBDO

Script/Copywriting

MARS CHOCOLATE

LIGHTSIDE OF DISABILITY

AMVBBDO

Business Equipment & Services

HEWLETT PACKARD

REINVENT GIVING

ABBOTT MEAD VICKERS BBDO

Travel, Tourism & Leisure

Camelot (Lotto)

Lets Not Be Blunt

Biscuit Filmworks UK

Art Direction

Stella Artois Wimbledon

Never Heard Of It

Biscuit Filmworks UK

Snacks & Sweets

Maltesers

Look On The Light Side

Biscuit Filmworks UK

Publications & Media

The Times and The Sunday Times

Heart of the Story

Rattling Stick

Healthcare Products & Services

Mencap

Here I am

Rattling Stick


USA

CATEGORYBRANDTITLEENTRANT

Financial & Investment Services

Progressive

Parentamorphosis

Arnold Worldwide

Cosmetics, Beauty Aids & Toiletries

It's A Ten

Four Years

Havas Edge

Art Direction

AT&T

Knight Rider

BBDO Atlanta

Healthcare Products & Services

Novant Health

Boxing Ring

BBDO Atlanta

Financial & Investment Services

American Family Insurance

Judo Kid

BBDO New York

Script/Copywriting

American Family Insurance

Judo Kid

BBDO New York

Snacks & Sweets

Mars Chocolate North America / Snickers

Snickers Live Super Bowl Ad

BBDO New York

Household Products & Services

Mars Petcare / Pedigree

Dark to Light

BBDO New York

Business Equipment & Services

AT&T

Ticket Twosdays

BBDO New York

Publications & Media

Yahoo

Win at Football

BBDO New York

Snacks & Sweets

Mars Chocolate North America / Snickers Bites

Unfamous

BBDO New York

Household Products & Services

Mars Petcare / Pedigree

A Vote for Good

BBDO New York

Business Equipment & Services

FedEx

Small Business/ E-Commerce Campaign

BBDO New York

Corporate Image, Information & Recruitment

GE

Raining Octopuses

BBDO New York

Travel, Tourism & Leisure

Mattel | Barbie

Dads Who Play Barbie

BBDO San Francisco

Beverages: Alcoholic

Jose Cuervo

Last Days

CP+B

Commercial & Professional Public Services

letgo

It's Really Time to letgo

CP+B

Cosmetics, Beauty Aids & Toiletries

It's a 10 Haircare

Four Years

Havas Edge

Beverages: Alcoholic

Heineken / Dos Equis

Introducing

Havas New York

Automotive Products & Services

Hyundai Motor America

Skip

Innocean USA

Household Products & Services

Organic Doggie Treats

Organic Doggie Treats

Innocean USA

Travel, Tourism & Leisure

New York Lottery

How Will You Spend It?

McCann New York

Politics & Government

United States Postal Service

Hippo

McCann New York

Publications & Media

National Geographic Channel

Bad Romance

McCann New York

Retail Stores

ALDI

Big News

McCann Detroit

Retail Stores

ALDI

Cheese Singles

McCann Detroit

Automotive Products & Services

Mercedes-Benz / 4MATIC

Snow Date

Merkley + Partners

Automotive Products & Services

Audi

Duel

Rattling Stick

Beverages: Non-alcoholic

Cafe de Colombia

Greatness is Brewing

Rokkan

Script/Copywriting

Audi

Audi Daughter

Venables Bell & Partners

Politics & Government

Hillary For America

Captain Khan

Venables Bell & Partners

Automotive Products & Services

Audi

Audi Daughter

Venables Bell & Partners

Apparel, Footwear & Accessories

Reebok

Reebok: 25,915 Days Integrated Campaign

Venables Bell & Partners

Retail Stores

PlayStation Store

PlayStation Store Merchant

Venables Bell & Partners




INTEGRATED/MIXED MEDIA


ARGENTINA

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

Volkswagen

Golf GTI - Fast Film

DDB Argentina


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

General Electric

GEeks Go For #CC9900

Clemenger BBDO Sydney

Foods

Dolmio

Pepper Hacker 2.0

Clemenger BBDO Sydney

Foods

SPC Ardmona

Preserved Memories

Leo Burnett Melbourne

Beverages: Non-alcoholic

Frucor/ V Energy

V Skills

Clemenger BBDO Sydney

Special: 2016 Rio Olympics

Optus

Olympic Support Network

The Works Sydney


BELGIUM

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

Child Focus

Coins of Hope

These Days


BRAZIL

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

Getty Images

Endless Possibilities

AlmapBBDO

Business Equipment & Services

HP

Magic Words - The Unwritten Stories

AlmapBBDO


FRANCE

CATEGORYBRANDTITLEENTRANT

Transportation

RATP

#consignesAIRATP

Havas Worldwide Paris

Commercial & Professional Public Services

AXA

Health

Publicis Conseil


GERMANY

CATEGORYBRANDTITLEENTRANT

Restaurants & Retail Foods

Burger King

Mannschafts-Whopper

Grabarz & Partner


SWEDEN

CATEGORYBRANDTITLEENTRANT

Retail Stores

IKEA

WHERE LIFE HAPPENS

Akestam Holst NOA


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Snacks & Sweets

Mars / Wrigley /Skittles

Give the Rainbow

adam&eveDDB


USA

CATEGORYBRANDTITLEENTRANT

Household Products & Services

PUR

Know Your Water

Arnold Worldwide

Beverages: Alcoholic

Jack Daniel's

Barrel Hunt

Arnold Worldwide

Snacks & Sweets

Reese's

Do Summer Like A Winter Olympian

Arnold Worldwide

Snacks & Sweets

Mars Chocolate North America / Snickers

Snickers Live

BBDO New York

Apparel, Footwear & Accessories

UGG for Men

Do Nothing

Camp + King

Healthcare Products & Services

Kaiser Permanente

Find Your Words

Campbell Ewald

Travel, Tourism & Leisure

Hotels.com

Captain Obvious Race for President

CP+B

Financial & Investment Services

PayPal

New Money

CP+B

Corporate Image, Information & Recruitment

Off the Street Club

Hope is Tougher

Energy BBDO

Beverages: Alcoholic

Heineken / Dos Equis

Adios Amigo

Havas New York

Foods

Natural Resources Defense Council

SAVE THE FOOD

SapientRazorfish

Sporting Events

Unilever / Dove

Dear Media

SapientRazorfish




MOBILE MARKETING


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Use of Technology

Samsung / brainBAND

brainBAND

Leo Burnett Sydney

Use of Technology

Samsung Australia

Pocket Patrol

Leo Burnett Sydney

Use of Technology

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Saatchi & Saatchi Sydney

Use of Technology

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Saatchi & Saatchi Sydney

Rich Media

Campbell's

SoupTube

TKT Sydney


BELGIUM

CATEGORYBRANDTITLEENTRANT

Mobile Applications

Missing Children Europe

ReMumber

FamousGrey


CHINA

CATEGORYBRANDTITLEENTRANT

Mobile Applications

Bowhead Technology

Gululu-Pet in A Bottle

Cheil China


FINLAND

CATEGORYBRANDTITLEENTRANT

Mobile Applications

Hesburger

The Fastest Fast Food Ever

SATUMAA FAMILY BUSINESS


FRANCE

CATEGORYBRANDTITLEENTRANT

Games

UBISOFT

End of society simulator

BETC

Mobile Applications

Air France

Cinema to go

BETC


GERMANY

CATEGORYBRANDTITLEENTRANT

Mobile Applications

Dr. August Oetker Nahrungsmittel KG

The Dr. Oetker Baking App

BBDO Group Germany GmbH

Use of Technology

Samsung / Gear VR

DISCOVR The World

Cheil Germany GmbH

Mobile Applications

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

DDB Group Germany

Use of Technology

Samsung

Design your time

Leo Burnett

Use of Technology

DOT Incorporation

DOT - The first Braille Smartwatch

Serviceplan/Serviceplan Korea

Mobile Applications

Saturn

Shop Clock

Serviceplan

Use of Technology

Stylight

The Fashion Mag Hijack

Serviceplan


HONG KONG

CATEGORYBRANDTITLEENTRANT

Mobile Applications

Save The Children

'Missing Child' Lock Screens

Cheil HK

Use of Technology

Save The Children

'Missing Child' Lock Screens

Cheil HK


JAPAN

CATEGORYBRANDTITLEENTRANT

Mobile Applications

IMC Group/Samsung Electronics

DIGITAL GOLDFISH SCOOPING

Dentsu


NEW ZEALAND

CATEGORYBRANDTITLEENTRANT

Use of Technology

ASB

Clever Kash

Saatchi & Saatchi

Mobile Applications

ASB

Clever Kash

Saatchi & Saatchi


PERU

CATEGORYBRANDTITLEENTRANT

Use of Technology

RED CROSS

HASHTAGS FOR LIFE

McCann Lima


SLOVAK REPUBLIC

CATEGORYBRANDTITLEENTRANT

Mobile Websites

O2 Slovakia

The Digital Iron Curtain

TRIAD Advertising

Mobile Messaging

O2 Slovakia

The Digital Iron Curtain

TRIAD Advertising

Use of Technology

Slovak Caves Administration

Underground Periscopes

Wiktor Leo Burnett


UNITED ARAB EMIRATES

CATEGORYBRANDTITLEENTRANT

Games

Orange Tunisia

The Hammam Fighter

FP7/TUN


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Games

Nike Football

Nike Football Pro Genius

AKQA


USA

CATEGORYBRANDTITLEENTRANT

Mobile Applications

AKQA

The Snow Fox

AKQA

Use of Technology

AKQA

The Snow Fox

AKQA

Mobile Websites

Baseball for All

Baseball for All

BBDO Atlanta

Mobile Websites

Norwegian Cruise Lines

Norwegian's First 50

BBDO Atlanta

Mobile Applications

Mars Chocolate North America / M&Ms

Remix with M

BBDO New York

Games

Mars Chocolate North America / M&Ms

Remix with M

BBDO New York

Use of Technology

Mars Chocolate North America / M&Ms

Remix with M

BBDO New York

Use of Technology

Bacardi

InstantDJ

BBDO New York

Use of Technology

Off the Street Club

The Bullet Hole Transplant

Energy BBDO




OUTDOOR / OUT OF HOME MARKETING


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Foods

Dr Oetker Ristorante

Remote Ristorante

BWM Dentsu Melbourne

Retail Stores

Chadstone

The Tailor Made Store

BWM Dentsu Melbourne

Art Direction

Hungry Jack's

Packs That Scare Gulls

Clemenger BBDO Sydney

Politics & Government

Transport Accident Commission Victoria

Meet Graham

Clemenger BBDO Melbourne

Foods

SPC Ardmona

Preserved Memories

Leo Burnett Melbourne

Commercial & Professional Public Services

University of Melbourne

Made Possible by Melbourne

McCann Melbourne

Corporate Image, Information & Recruitment

YMCA Victoria

YMCA Playnasium

McCann Melbourne

Automotive Products & Services

Toyota Motor Corporation Australia

LandCruiser Emergency Network

Saatchi & Saatchi Sydney


AUSTRIA

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

BMW Austria GmbH

Animal Detecting Billboards

Demner, Merlicek & Bergmann


BRAZIL

CATEGORYBRANDTITLEENTRANT

Art Direction

Getty Images

Endless Possibilities

AlmapBBDO

Corporate Image, Information & Recruitment

Getty Images

Endless Possibilities

AlmapBBDO

Art Direction

Visa

Flags

AlmapBBDO

Illustration

Escola Panamericana de Arte e Design

Art Never Forgets

AlmapBBDO

Corporate Image, Information & Recruitment

CANON

EXHIBITION SAME

Dentsu Brasil

Household Products & Services

AkzoNobel NV / Coral Paints

Unexpected Courts

NBS

Beverages: Alcoholic

Heineken / Heineken

The Cliche

Publicis Brasil

Politics & Government

Salvador City Hall

Olive

PROPEG

Politics & Government

Salvador City Hall

Water

PROPEG

Beverages: Non-alcoholic

Crystal

The Rainwater Drinking Fountain

WMcCann

Beverages: Non-alcoholic

Crystal

The Rainwater Drinking Fountain

WMcCann


CHINA

CATEGORYBRANDTITLEENTRANT

Politics & Government

Global Road Safety Partenership

SMS LAST WORDS

Havas Shanghai


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Healthcare Products & Services

Procolombia / Country Brand Colombia

Flag Refill

McCann


CZECH REPUBLIC

CATEGORYBRANDTITLEENTRANT

Entertainment & Event Promotion

Art Movement / Cronenberg Evolution

The Dying Poster

Ogilvy & Mather


FRANCE

CATEGORYBRANDTITLEENTRANT

Beverages: Non-alcoholic

Orangina

Upside Down Can

BETC

Retail Stores

Intermarché

Sugar Detox

Marcel

Home Appliances & Furnishings

Delamaison

Apartment Stores

Nurun Paris


GERMANY

CATEGORYBRANDTITLEENTRANT

Entertainment & Event Promotion

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

BBDO Group Germany GmbH

Retail Stores

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Illustration

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Retail Stores

HORNBACH

Project Germany

HEIMAT Werbeagentur GmbH

Retail Stores

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Illustration

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Automotive Products & Services

Fiat / Fiat Professional

Hate Going Twice

Leo Burnett Germany

Illustration

Softis Pocket Tissues

Stop the Flu

Philipp und Keuntje GmbH

Automotive Products & Services

Mercedes-Benz: Blindspot Assist – Mercedes-Benz E-Class Sedan

The Outdoor Prism

Publicis Pixelpark

Publications & Media

Der Tagesspiegel

Newspaper Stack

Scholz & Friends

Humor

Adam Opel AG

The Parking Thrillharmonics

Scholz & Friends

Automotive Products & Services

Adam Opel AG

The Parking Thrillharmonics

Scholz & Friends

Travel, Tourism & Leisure

Oetztal Tourismus

Save me - the ski pass that saves lives

Serviceplan/Serviceplan Austria


GREECE

CATEGORYBRANDTITLEENTRANT

Snacks & Sweets

Lacta

Love is in the air

OgilvyOne Worldwide, Athens


HONG KONG

CATEGORYBRANDTITLEENTRANT

Illustration

Stabilo

Judas

Cheil HK


JAPAN

CATEGORYBRANDTITLEENTRANT

Photography

CASIO COMPUTER

G-SHOCK BONSAI

McCann Tokyo

Apparel, Footwear & Accessories

CASIO COMPUTER

G-SHOCK BONSAI

McCann Tokyo


NEW ZEALAND

CATEGORYBRANDTITLEENTRANT

Beverages: Non-alcoholic

Fonterra, Anchor

Anchor X-Ray Casts

Colenso BBDO


NORWAY

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

Audi

Enter Sandbox

POL

Home Appliances & Furnishings

TV-Aksjonen NRK + Red Cross + IKEA

25 m2 Syria

POL


PERU

CATEGORYBRANDTITLEENTRANT

Home Appliances & Furnishings

Sodimac Homecenter

Resting House Billboard

McCann Lima

Home Appliances & Furnishings

Sodimac Homecenter

Resting House Billboard

McCann Lima


SOUTH KOREA

CATEGORYBRANDTITLEENTRANT

Apparel, Footwear & Accessories

Uniqlo / Heat Tech

Heat Tech Window

Cheil Worldwide

Apparel, Footwear & Accessories

The North Face

Extreme Shopping

INNORED


SPAIN

CATEGORYBRANDTITLEENTRANT

Foods

Campofrío

Delicious Calm

Mccann Worldgroup Spain


SWEDEN

CATEGORYBRANDTITLEENTRANT

Healthcare Products & Services

Apotek Hjartat

The Coughing Billboard

Akestam Holst NOA


THAILAND

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX

Corporate Image, Information & Recruitment

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX

Commercial & Professional Public Services

Uhmpang Hospital Foundation

Forward The Cure

Leo Burnett Group Thailand


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Entertainment & Event Promotion

Microsoft / Xbox: Dead Rising 4

Zombie Christmas: The Real-World Trailer

McCann London


USA

CATEGORYBRANDTITLEENTRANT

Beverages: Alcoholic

Bacardi

Flash Wall

BBDO New York

Household Products & Services

Mars Petcare / Pedigree

A Vote for Good

BBDO New York

Automotive Products & Services

Chevrolet

Camaro Mural

Commonwealth//McCann

Transportation

Lockheed Martin

The Field Trip to Mars

McCann New York

Transportation

Lockheed Martin

The Field Trip to Mars

McCann New York

Beverages: Alcoholic

Asia Pacific Brewery

Desperados Art Hack - Painting The Unpaintable City

SapientRazorfish




PACKAGE & PRODUCT DESIGN


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Special Editions & Promotional Packaging

Hungry Jack's

Packs That Scare Gulls

Clemenger BBDO Sydney

Foods

Dolmio

Pepper Hacker 2.0

Clemenger BBDO Sydney

Healthcare Products & Services

Samsung / brainBAND

brainBAND

Leo Burnett Sydney


CHINA

CATEGORYBRANDTITLEENTRANT

Business Equipment & Services

Friends of Nature

Rebirth after Reafing

Cheil China


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Healthcare Products & Services

Casa Luker

Lifesaver Backpack

J. Walter Thompson

Apparel, Footwear & Accessories

Casa Luker

Lifesaver Backpack

J. Walter Thompson


GERMANY

CATEGORYBRANDTITLEENTRANT

Beverages: Non-alcoholic

true fruits GmbH

true fruits - beebnb

BBDO Group Germany GmbH

Special Editions & Promotional Packaging

Bacardi GmbH

Bacardi - Free The Spirit

BBDO Group Germany GmbH

Special Editions & Promotional Packaging

true fruits GmbH

true fruits - beebnb

BBDO Group Germany GmbH

Sustainable Packaging

true fruits GmbH

true fruits - beebnb

BBDO Group Germany GmbH

Special Editions & Promotional Packaging

Mast-Jägermeister SE

Jaegermeister Coolpack

Cheil Germany GmbH

Sustainable Packaging

Mast-Jägermeister SE

Jaegermeister Coolpack

Cheil Germany GmbH

Beverages: Alcoholic

Mast-Jaegermeister / Jaegermeister

Jaegermeister Coolpack

Cheil Germany GmbH

Politics & Government

Verein fuer Berliner Stadtmission

Words of Welcome

DDB Group Germany

Special Editions & Promotional Packaging

Hochland Deutschland GmbH

The Jumping Sandwich

Kolle Rebbe GmbH

Beverages: Non-alcoholic

Hälssen & Lyon

The Teabag Collection

KOREFE

Special Editions & Promotional Packaging

Weingut Knipser

Ageing Wine Bottle

Kolle Rebbe GmbH

Humor

Billy Boy

The Standing Boy Packaging

Scholz & Friends

3D Structural Design

DOT

DOT - The first Braille Smartwatch

Serviceplan

Travel, Tourism & Leisure

Oetztal Tourismus

Save me - the ski pass that saves lives

Serviceplan


JAPAN

CATEGORYBRANDTITLEENTRANT

Illustration

Panasonic corporation

Life is electric

Dentsu

3D Structural Design

Green Ribbon Project Committee

Second Life Toys

Dentsu


THAILAND

CATEGORYBRANDTITLEENTRANT

Home Electronics & Audio-visual

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

JWT


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Restaurants & Retail Foods

Domino's

The Domino Effect

Jones Knowles Ritchie

Snacks & Sweets

Hippeas

Give Peas A Chance

Jones Knowles Ritchie


USA

CATEGORYBRANDTITLEENTRANT

Special Editions & Promotional Packaging

Godiva

The Gift that Keeps Giving

McCann New York

Politics & Government

United States Postal Service

The Most Wonderful Ornament

McCann New York

Special Editions & Promotional Packaging

United States Postal Service

The Most Wonderful Ornament

McCann New York

3D Structural Design

PlayPallets International, Inc.

PlayPallets

PlayPallets International, Inc.




PRINT - TRADITIONAL & DIGITAL


ARGENTINA

CATEGORYBRANDTITLEENTRANT

Illustration

Ferrero Rocher, Argentina

Roller Coaster

La Comunidad

Snacks & Sweets

Ferrero Rocher, Argentina

3 Pretty Playful Minutes

La Comunidad

Illustration

Ferrero Rocher, Argentina

3 Pretty Playful Minutes

La Comunidad

Illustration

Ferrero Rocher, Argentina

Pinball

La Comunidad

Illustration

Ferrero Rocher, Argentina

Skate Park

La Comunidad

Publications & Media

TyC Sports

Converts

Mercado McCann

Copywriting

TyC Sports

Converts

Mercado McCann


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Art Direction

Dine

Irresistible Pack Shots

Clemenger BBDO Sydney


BRAZIL

CATEGORYBRANDTITLEENTRANT

Corporate Image, Information & Recruitment

Getty Images

Endless Possibilities

AlmapBBDO

Art Direction

Getty Images

Endless Possibilities

AlmapBBDO

Illustration

Whiskas

Celebrate

AlmapBBDO

Financial & Investment Services

Visa

Flags

AlmapBBDO

Art Direction

Visa

Flags

AlmapBBDO

Business Equipment & Services

Grupo TPC

Flags

Menta

Politics & Government

Salvador City Hall

Expiration Date

PROPEG

Politics & Government

Salvador City Hall

Olive

PROPEG

Politics & Government

Salvador City Hall

Water

PROPEG


CHINA

CATEGORYBRANDTITLEENTRANT

Household Products & Services

Arc Asia-Pacific Headquarters ( Luminarc )

Food Gone Bad

J. Walter Thompson


FRANCE

CATEGORYBRANDTITLEENTRANT

Illustration

LEHNING

VOXPAX

Havas Paris

Healthcare Products & Services

LEHNING

VOXPAX

Havas Paris

Commercial & Professional Public Services

AXA

Health

Publicis Conseil

Business Equipment & Services

Brother/Brother P-touch label printer

You never label once

Rosapark

Art Direction

Nissan Europe

Parking Is Not An Art

TBWAG1


GERMANY

CATEGORYBRANDTITLEENTRANT

Art Direction

Wrigley GmbH

Wrigley - Classics Last Longer

BBDO Group Germany GmbH

Illustration

Wrigley GmbH

Wrigley - Classics Last Longer

BBDO Group Germany GmbH

Beverages: Non-alcoholic

PepsiCo Deutschland GmbH

Pepsi Light - Iconic Moments

BBDO Group Germany GmbH

Art Direction

PepsiCo Deutschland GmbH

Pepsi Light - Iconic Moments

BBDO Group Germany GmbH

Photography

PepsiCo Deutschland GmbH

Pepsi Light - Iconic Moments

BBDO Group Germany GmbH

Snacks & Sweets

Wrigley GmbH

Wrigley - Classics Last Longer

BBDO Group Germany GmbH

Automotive Products & Services

Fiat / Fiat Professional

Hate Going Twice

Leo Burnett Germany

Photography

Fiat / Fiat Professional

Hate Going Twice

Leo Burnett Germany

Publications & Media

Der Tagesspiegel

Newspaper Stack

Scholz & Friends

Household Products & Services

Cucal Insecticide

Cucal - Final Glimpse

TBWA Duesseldorf GmbH

Art Direction

Cucal Insecticide

Cucal - Final Glimpse

TBWA Duesseldorf GmbH

Illustration

Cucal Insecticide

Cucal - Final Glimpse

TBWA Duesseldorf GmbH


JORDAN

CATEGORYBRANDTITLEENTRANT

Financial & Investment Services

Jordan Insurance Company

Open Helmets

Y&R Amman


NORWAY

CATEGORYBRANDTITLEENTRANT

Travel, Tourism & Leisure

Norwegian Air

Brad is single

TRY Advertising Agency

Copywriting

Norwegian Air

Brad is single

TRY Advertising Agency


PHILIPPINES

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

Yamaha Motor Philippines

Headlight Road Signs

Dentsu Jayme Syfu


SPAIN

CATEGORYBRANDTITLEENTRANT

Automotive Products & Services

MERCEDES-BENZ ESPAÑA, S.A./SMART

PARK AT THE FRONT DOOR

Contrapunto BBDO


THAILAND

CATEGORYBRANDTITLEENTRANT

Art Direction

McDonald's

Loving The Night

TBWA Thailand

Restaurants & Retail Foods

McDonald's

Loving The Night

TBWA Thailand

Photography

McDonald's

Loving The Night

TBWA Thailand


UNITED ARAB EMIRATES

CATEGORYBRANDTITLEENTRANT

Illustration

Boecker

Pestryoshkas

JWT Dubai

Commercial & Professional Public Services

Boecker

Pestryoshkas

JWT Dubai


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Entertainment & Event Promotion

London Symphony Orchestra

Visual Identity conducted by Sir Simon Rattle

The Partners

Typography

London Symphony Orchestra

Typography conducted by Sir Simon Rattle

The Partners


USA

CATEGORYBRANDTITLEENTRANT

Art Direction

Bacardi / Havana Club

The Aged Well Campaign

BBDO New York

Illustration

American Red Cross

Reasons

BBDO New York

Art Direction

Chevrolet

Prince Tribute Ad

Commonwealth//McCann

Beverages: Alcoholic

Heineken / Dos Equis

Adios Amigo

Havas New York




PUBLIC & MEDIA RELATIONS CAMPAIGNS


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Live Events

Transport Accident Commission Victoria

Meet Graham

Clemenger BBDO Melbourne

Digital

Headspace

Reword

Leo Burnett Melbourne

International

Headspace

Reword

Leo Burnett Melbourne

Social Media

Headspace

Reword

Leo Burnett Melbourne


BELGIUM

CATEGORYBRANDTITLEENTRANT

Publications & Media

Studio Brussel

Stardust for Bowie

DDB Brussels

Digital

Studio Brussel

Stardust for Bowie

DDB Brussels

Corporate Image, Information & Recruitment

Child Focus

Coins of Hope

These Days

Home Appliances & Furnishings

Child Focus

Floor 99.9

These Days


BRAZIL

CATEGORYBRANDTITLEENTRANT

Cosmetics, Beauty Aids & Toiletries

L'Oréal Paris

Valentina's First Women's Day

WMcCann

Corporate Image, Information & Recruitment

L'Oréal Paris

Valentina's First Women's Day

WMcCann


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Financial & Investment Services

Davivienda

Concepcion

Leo Burnett Colombia

Product/Brand Launch or Re-launch

Davivienda

Concepcion

Leo Burnett Colombia


GERMANY

CATEGORYBRANDTITLEENTRANT

Restaurants & Retail Foods

Whopper

Mannschafts-Whopper

Grabarz & Partner

Retail Stores

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH

Social Media

Legacy Berlin

#Paintback

HEIMAT Werbeagentur GmbH


JAPAN

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

Green Ribbon Project Committee

Second Life Toys

Dentsu

International

Green Ribbon Project Committee

Second Life Toys

Dentsu


MEXICO

CATEGORYBRANDTITLEENTRANT

Product/Brand Launch or Re-launch

Hangar 1

Hangar 1 Fog Point

ACHE


PHILIPPINES

CATEGORYBRANDTITLEENTRANT

Environmental Issues

ABS CBN Foundation Inc.

Dirty Watercolor

TBWA SANTIAGO MANGADA PUNO


USA

CATEGORYBRANDTITLEENTRANT

Product/Brand Launch or Re-launch

Kraft Macaroni & Cheese

Blind Taste Test

CP+B

Promotion of Peace & Human Rights

Amnesty International

The Refugee Nation

Ogilvy & Mather




PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS


AUSTRALIA

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

Transport Accident Commission Victoria

Meet Graham

Clemenger BBDO Melbourne

Civic & Social Education

Transport Accident Commission Victoria

Meet Graham

Clemenger BBDO Melbourne

Philanthropic Appeals

Steve Waugh Foundation

Steve Waugh - The Riderless Bike

Havas/ Red Agency/ Finch

Civic & Social Education

Headspace

Reword

Leo Burnett Melbourne

Civic & Social Education

Headspace

Reword

Leo Burnett Melbourne

Philanthropic Appeals

The Hunger Project Australia

A Table to End Hunger

McCann Erickson

Philanthropic Appeals

MND

The Fading Symphony

Photoplay Films

Civic & Social Education

SA Health (Australia)

Waiting is not an Emergency

Showpony Advertising


BRAZIL

CATEGORYBRANDTITLEENTRANT

Environmental Issues

Posterscope

The Mosquito Killer Billboard

NBS

Civic & Social Education

Salvador City Hall

Expiration Date

PROPEG


CHINA

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

China Central Television(CCTV)

Waiting

Beijing Florisun Culture & Media Co., Ltd.

Environmental Issues

Friends of Nature

Rebirth after Reafing

Cheil China


COLOMBIA

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

Casa Luker

Lifesaver Backpack

J. Walter Thompson

Civic & Social Education

Casa Luker

Lifesaver Backpack

J. Walter Thompson

Civic & Social Education

Natalia Ponce de Leon Foundation

The Last Mask

J. Walter Thompson

Civic & Social Education

Natalia Ponce de Leon Foundation

The Last Mask

J. Walter Thompson


FRANCE

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

Addict Aide

Like my addiction

BETC

Civic & Social Education

Addict Aide

Like my addiction

BETC

Civic & Social Education

FONDATION CHIRAC

STARFAKER

Havas Paris

Civic & Social Education

Sécurité Routière / Road safety

The last class

la chose

Civic & Social Education

Mouvement du Nid

Girls of Paradise

McCann Paris

Civic & Social Education

Mouvement du Nid

Girls of Paradise

McCann Paris

Civic & Social Education

Mouvement du Nid

Girls of Paradise

McCann Paris

Civic & Social Education

SNSM - French National Maritime Rescue Organization

The Mermaid

Publicis Conseil

Civic & Social Education

SNSM - French National Maritime Rescue Organization

The Mermaid

Publicis Conseil

Philanthropic Appeals

COALITION + / AIDES

Epidemic of Indifference

Saatchi & Saatchi France


GERMANY

CATEGORYBRANDTITLEENTRANT

Promotion of Peace & Human Rights

Caritas international

Caritas - Keys of hope

BBDO Group Germany GmbH

Civic & Social Education

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

DDB Group Germany

Civic & Social Education

Aktion Mensch e.V.

New closeness

Kolle Rebbe GmbH

Philanthropic Appeals

Gesicht Zeigen! An association encouraging people to stand against racism in Germany

The Tear-Open-Mailing for Mein Kampf - against racism

Ogilvy Germany

Politics & Government

Amnesty International

Switch it off.

Ogilvy Germany

Civic & Social Education

DOT Incorporation

DOT - The first Braille Smartwatch

Serviceplan/Serviceplan Korea

Philanthropic Appeals

LIDL Stiftung & Co. KG

#SANTACLARA Christmasfilm

Überground GmbH


JAPAN

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

Green Ribbon Project Committee

Second Life Toys

Dentsu

Civic & Social Education

Green Ribbon Project Committee

Second Life Toys

Dentsu


NEW ZEALAND

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

NZ Transport Agency

Hello

Clemenger BBDO Touchcast

Promotion of Peace & Human Rights

Amnesty International

Amnesty Unblocker

Colenso BBDO


NORWAY

CATEGORYBRANDTITLEENTRANT

Promotion of Peace & Human Rights

TV-Aksjonen NRK + Red Cross + IKEA

25 m2 Syria

POL

Promotion of Peace & Human Rights

TV-Aksjonen NRK + Red Cross + IKEA

25 m2 Syria

POL


PHILIPPINES

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

Loveyourself/FreeHIV Testing

#staynegatHIVe

Dentsu Jayme Syfu

Civic & Social Education

Loveyourself/FreeHIV Testing

#staynegatHIVe

Dentsu Jayme Syfu

Promotion of Peace & Human Rights

Campaign Against the Return of the Marcoses to Malacañang (CARMMA)

Correcting History

TBWA SANTIAGO MANGADA PUNO

Civic & Social Education

Campaign Against the Return of the Marcoses to Malacañang (CARMMA)

Correcting History

TBWA SANTIAGO MANGADA PUNO

Environmental Issues

ABS CBN Foundation Inc.

Dirty Watercolor

TBWA SANTIAGO MANGADA PUNO


SINGAPORE

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

General Motors / Chevrolet

Lost In The Rain (Drive with Care)

MRM//McCANN Singapore, Commonwealth//McCANN India


SOUTH KOREA

CATEGORYBRANDTITLEENTRANT

Environmental Issues

Ministry of Environment, Republic of Korea

Think Difficult

Innocean Worldwide


SPAIN

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

ATELCA / ATELCA

SUBT1TL3S

Contrapunto BBDO


SWEDEN

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

GEN-PEP

Pep Talk by Stephen Hawking

Forsman & Bodenfors

Civic & Social Education

Stockholm Pride

Los Santos Pride

Garbergs

Civic & Social Education

New Yorkers Against Gun Violence

Sign Their Yearbook

Volt


THAILAND

CATEGORYBRANDTITLEENTRANT

Environmental Issues

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX

Environmental Issues

AP (THAILAND)

THE UNUSUAL FOOTBALL FIELD

CJ WORX


UNITED KINGDOM

CATEGORYBRANDTITLEENTRANT

Civic & Social Education

BBC Worldwide

Sir David Attenborough's Story of Life

AKQA

Promotion of Peace & Human Rights

Amazon

Imam & Priest

Joint


USA

CATEGORYBRANDTITLEENTRANT

Promotion of Peace & Human Rights

Florida Coalition Against Human Trafficking

Models Wanted

MARCA

Promotion of Peace & Human Rights

Florida Coalition Against Human Trafficking

Models Wanted

MARCA

Civic & Social Education

Sandy Hook Promise

Evan

BBDO New York

Civic & Social Education

Sandy Hook Promise

Evan

BBDO New York

Civic & Social Education

Sandy Hook Promise

Evan

BBDO New York

Civic & Social Education

AT&T

The Unseen

BBDO New York

Civic & Social Education

Whirlpool

Care Counts

Digitas

Promotion of Peace & Human Rights

Lost-n-Found Youth

The Future of Hate: Stop HB757

Digitas

Philanthropic Appeals

Off the Street Club

The Toughest Letter

Energy BBDO

Philanthropic Appeals

Off the Street Club

The Bullet Hole Transplant

Energy BBDO

Philanthropic Appeals

Hyundai Motor America / Hope on Wheels

Long Live Childhood

Innocean USA

Promotion of Peace & Human Rights

Black Lives Matter

Unsafety Check

J. Walter Thompson

Civic & Social Education

Microsoft

#MakeWhatsNext

McCann New York

Civic & Social Education

Microsoft

#MakeWhatsNext

McCann New York

Civic & Social Education

Girls Who Code

Boobs

McCann New York

Philanthropic Appeals

Microsoft

#MakeWhatsNext

McCann New York

Promotion of Peace & Human Rights

MasterCard

Restroom For All

McCann

Civic & Social Education

United Communities of San Antonio

Devices

Shooters Films USA




STUDENT WORK - ALL MEDIA


BRAZIL

CATEGORYBRANDTITLEENTRANT

Collateral & Direct

The One Show

The Blank Annual

Miami Ad School ESPM RJ

Copywriting

SheSays

The Ad That Knows Who You Are

Miami Ad School/ESPM Brazil

Avant-garde

Vivo Telecom

Wi-favela

Miami Ad School/ESPM Rio

Design

Disney

Disney Magical Ears

Miami Ad School/ESPM Brazil


GERMANY

CATEGORYBRANDTITLEENTRANT

Music/Sound Design

Ohropax

Kill the Noise

Filmakademie Baden-Württemberg GmbH

Film

adidas

Adidas – Break Free

Filmakademie Baden-Württemberg GmbH

Original Music

adidas

Adidas – Break Free

Filmakademie Baden-Württemberg GmbH

Cinematography

International Labour Organization

Desert

Filmakademie Baden-Württemberg GmbH

Art Direction

Volvo

ABC of Death

Student

Original Music

Volvo

ABC of Death

Student

Cinematography

Volvo

ABC of Death

Student

Film

Volvo

ABC of Death

Student

Direction

Nagelschneider Foundation

Eternal Summer

University of Television and Film Munich

Direction

Newcastle Brown Ale

Smudge

University of Television and Film Munich

Film

LADA / Lada 4X4

Johan's Challenge

Hochschule für Fernsehen und Film München

Digital

Whatsapp

Type to Diagnose

Miami Ad School - Europe

Public Service

Whatsapp

Type to Diagnose

Miami Ad School - Europe

Video

Amnesty International

Name Swap

Miami Ad School - Europe

Digital

The Telegraph

The Telegif

Miami Ad School - Europe

Integrated

Monotype

Dying Tongues

Miami Ad School - Europe


INDIA

CATEGORYBRANDTITLEENTRANT

Integrated

Volvo

Safety Statues

Miami Ad School

Public Service

Volvo

Safety Statues

Miami Ad School

Outdoor

P&G / Always

The Extra Mile

Miami Ad School


JAPAN

CATEGORYBRANDTITLEENTRANT

Cinematography

Niigata City / Nishikan Ward

The Short Story

Drawing and Manual Inc.

Direction

Niigata City / Nishikan Ward

The Short Story

Drawing and Manual Inc.


NORWAY

CATEGORYBRANDTITLEENTRANT

Digital

Google

Google Convey

Westerdals

Digital

Amnesty

Sign with Snap

Westerdals School of Communication AS

Public Service

Amnesty

Sign with Snap

Westerdals School of Communication AS

Integrated

Ikea

"Julafton"

Westerdals School of Communication AS

Public Service

Ikea

"Julafton"

Westerdals School of Communication AS


SOUTH KOREA

CATEGORYBRANDTITLEENTRANT

Digital

Google

Lead to Read

Hongik/Konkuk University

Digital

Samsung / Samsung Pay

payFilter

Student Category

Public Service

Google

Voice Tag

Hongik/Konkuk University

Digital

Google

Rescue banner

Independent

Digital

Spotify

Cover By Artists

Student

Digital

Wordpress / Woocommerce

Missing Models

Student

Digital

Domino's Pizza

Domino's Golden Time Game

Student

Digital

Facebook

True news

Student

Digital

Pokemon Go

Poke Feed

Student

Digital

Instagram

Hope tag

Student

Digital

Skype

Sky Tutor

Student

Integrated

LEGO

UNFOLLOW LEGO

Student


USA

CATEGORYBRANDTITLEENTRANT

Print

UN Women

Auto Incorrect

Student

Public Service

Autism Speaks

Running Blade

Miami Ad School - Brooklyn, New York

Digital

Google/Android

Android First Responder

Miami Ad School

Digital

Facebook/Free Basics

Stuck in 2004

Miami Ad School

Integrated

International Women's Day

Man Tax

Miami Ad School - San Francisco

Outdoor

N/A

Step in Inequality

Miami Ad School - Brooklyn, New York

Public Service

UNHCR

BOOX

Miami Ad School

Avant-garde

Adobe

FreeLoadr

Miami Ad School

Digital

Johnson & Johnson

Happy Hearts

Miami Ad School

Video

Sharpie

Make it Permanent

Miami Ad School

Collateral & Direct

Lego

Hand Bag

School of Visual Atrs

Acting

world health organization

off the life project

School of Visual Atrs

Collateral & Direct

AmazonFresh

Placemat

School of Visual Atrs

Integrated

BMW

BMW Family Sync

School of Visual Atrs

Integrated

John Lewis

John Lewis - Mini Closet

School of Visual Atrs

Interface & Navigation

amnesty international org

child labor tag

School of Visual Atrs

Art Direction

Lego

Hand Bag

School of Visual Atrs

Outdoor

Duracell

Flashboard

School of Visual Arts

Outdoor

expedia

360 facetime booth

School of Visual Atrs

Integrated

H&M

First American

School of Visual Atrs

Public Service

H&M

First American

School of Visual Atrs

Animation

Sh*tface

Sh*tface

School of Visual Atrs

Digital

AmazonFresh

Placemat

School of Visual Atrs


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