June 15, 2007: Humor was the key element for this year's Grand winners DDB Canada, Vancouver; DraftFCB New York/Paris; Leo Burnett, Chicago; Scholz & Friends, Berlin; and Vegaolmosponce, Buenos Aires.
DDB Canada, Vancouver, won with their humorous "Koala/Platypus/Shrew" Radio campaign for the Vancouver Aquarium. A simple male narrator appeals to parents with children who "love to get right up close to natureâ€™s cutest little critters." In the "Koala" spot the narrator tells of a scenario in which a koala bear pees all over "your polo shirt and slashes your khakis" after being hugged by your curious child. He recommends taking your kid to the Vancouver Aquarium instead, where there are no chances of such disastrous mishaps.
DraftFCB New York/Paris took home top Design honors for their "Moto Colors" website designed for Motorola. The vivid website invites browsers to create their own cell phone from a stunning rainbow of colors and variety of phones. Clicking on a specific model brings viewers to an information page about the particular choice.
Leo Burnett, Chicago, used a vintage postcard feel for their Grand-winning Print campaign for Mercedes-Benz SLK. Using the slogan "Blown Away," the ads portray individuals that have items blow away from them just after a Mercedes-Benz has sped by. In the "Toupee" entry a young forlorn boy stands in front of an abandoned gas station as his bright red toupee slides from his head.
Scholz & Friends innovative Outdoor campaign for jobsintown.de depict various disgruntled employees hard at work inside machines that are supposed to do the work for us. A picture of a woman using a washboard and metal basin to scrub laundry is positioned on the side of a washing machine. A picture of a man stuck licking stamps at a tiny desk covers a postage stamp machine.
Vegaolmosponce, of Buenos Aires, took home the Grand Award for Television with their "Shower/Fishes" commercials commissioned by Axe. In these hilarious absurdist spots a young man has armpits that literally shower everything surrounding him. Narrated by a girlfriend who is constantly flooded with perspiration from her manâ€™s armpits as he busts a move on the dance floor, sunbathes on the beach and eats at the dinner table, she finally discovers a solution to the problem and buys him some Axe deodorant.
Winners from 68 countries were recognized in this yearâ€™s World's Best Advertising competition. For the complete winnersâ€™ list The Design, Print and Outdoor Grand winners were announced June 13, and the TV and Radio Grand winners on June 14, at Awards Galas held at the historic Metropolitan Pavilion in Manhattan. To view this yearâ€™s World's Best Advertising Medal Winning work and for a printable PDF of all 2007 winners please visit http://www.newyorkfestivals.com/main.taf?p=2,10.
To ensure a truly international competition, this yearâ€™s entries were judged by a panel of senior creative directors from 49 countries. For a full list of this yearâ€™s international panel of judges visit: http://www.newyorkfestivals.com/main.taf?p=2,10.
All press inquiries are welcome and should be directed to Katy Henriksen: khenriksen @ newyorkfestivals.com
ph: +1 212 643 4800 x 212
About the New York Festivals:
The New York Festivals (NYF) oversees six international awards competitions: Television and Radio Advertising; Design, Print and Outdoor Advertising; Film & Video; Television Programming and Promotions; Radio Programming and Promotions; and now Interactive & Alternative Media. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. In addition, NYF also oversees three stand-alone international competitions: The Midas Awards for financial services communications; the Global Awards for healthcare communications; and the AME Awards for advertising and marketing effectiveness. Founded in 1957, NYF now has representation in 62 countries. For more information, go to: www.newyorkfestivals.com
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