New York Festivals Announces Interactive Agency of the Year for the 2007 Interactive and New Media Advertising Awards

April 27, 2007: And the winner is … Scholz & Friends Berlin GmbH. Earning an impressive 16 Interactive and New Media Advertising Awards in 2007, the German agency was awarded the festival’s top honor at the awards ceremony Friday, April 27, 2007, at the Daryl Roth Theater in New York City.

Standout works include their highly acclaimed “Wrong Working Environment” campaign designed for Jobsintown.de. These humorous spots feature people hard at work inside various machines, including a photo booth, an ATM and a coffee dispenser. Geared toward a dissatisfied workforce, it evokes a “this is exactly how I feel” reaction. These ads earned Scholz & Friends a Grand Award in the category of Best Guerrilla Marketing/Alternative Media, as well as a Gold World Medal in the Alternative & Innovative Media: Ambient category and the Guerrilla Marketing: Outdoor category.

Another winner was their “Stop Child Labour” promotion produced for Deutsche Welthungerhilfe, with Scholz & Friends picking up a Bronze World Medal for Best Guerrilla Marketing: Indoor, as well as a Finalist Certificate for Best Place-Based Media.

Judging criteria included the ability of the entry to communicate its message, idea or appeal; design; structure and ease of navigation; interactivity and functionality; originality of the creative/communicative approach; creative concept; marketing impact; and overall user experience.

Scholz & Friends was one of 150 agencies represented at the international competition with wins in the following categories:

GRAND AWARD: “Wrong Working Environment” campaign Best Guerrilla Marketing/Alternative Media

GOLD WORLD MEDALS: “Wrong Working Environment” campaign Guerrilla Marketing: Outdoor; Alternative & Innovative Media: Ambient

SILVER WORLD MEDALS: “Wrong Working Environment” campaign - cash machine Best Place-Based Media

“Wrong Working Environment” campaign - coffee dispenser Best Use of Alternative Media

BRONZE WORLD MEDALS: “Wrong Working Environment” campaign - cash machine Best Art Direction/Design

“Stop Child Labour” promotion Guerrilla Marketing: Indoor

FINALIST CERTIFICATES: “Wrong Working Environment” campaign - photo booth Guerrilla Marketing: Outdoor; Alternative & Innovative Media: Ambient; Best Art Direction/Design; Best Place-Based Media; Best Use of Alternative Media

“Wrong Working Environment” campaign - coffee dispenser Alternative & Innovative Media: Ambient; Best Art Direction/Design

“Wrong Working Environment” campaign - cash machine Alternative & Innovative Media: Ambient

“Stop Child Labour” promotion Best Place-Based Media

Congratulations to Scholz & Friends Berlin GmbH!

About the New York Festivals:
The New York Festivals (NYF) oversees six international awards competitions: Television and Radio Advertising; Design, Print and Outdoor Advertising; Film & Video; Television Programming and Promotions; Radio Programming and Promotions; and now Interactive & Alternative Media. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. In addition, NYF also oversees three stand-alone international competitions: The Midas Awards for financial services communications; the Global Awards for healthcare communications; and the AME Awards for advertising and marketing effectiveness. Founded in 1957, NYF now has representation in 62 countries. For more information, go to: www.newyorkfestivals.com