New York, September 27, 2006: According to the Chinese calendar, 2006 is the "Year of the Dog." However, if the results of New York Festivals' 2006 World's Best Advertising mean anything, this year is more specifically the "Year of the Advertising Hound," as Chinese advertising firms made an impressive showing, with 36 entries reaching finalist status. Of those, eleven went on to win medals.
The Chinese advertising agency winning the most medals this year was Ogilvy Beijing, who walks away with 4 medals. Ogilvy's work for the World Wildlife Fund caught the attention and accolades of judges this year as they awarded to Ogilvy one Bronze for their "Use of Guerilla Marketing" for the piece entitled "Polar Bear"; a Gold in the category "Environmental Issues" for another print piece called, "Making a Stand," - a campaign which also scored for Ogilvy Beijing the only Grand Award awarded to a Chinese agency this year in the category, "Public Service Advertising."
Ogilvy also won one Bronze for their piece for Airbus entitled, "Stars" in the "Transportation/Travel/Tourism" category, and had five other pieces reach finalist status.
Not to be outdone, other Chinese companies to win Gold Awards were Publics BrandX China with their print ad "Match" for the WWF, and Guantang for another print piece, "Beach" for Longliqi.
Other Chinese medalists included: Foote, Cone & Belding with two Silver Awards ("Chi of Beauty" for Natural Beauty, and "Slide Through" for Pledge); LOWE/Shanghai awarded one Silver Award (for Panda Mobile/Panda 810's telecommunications advertisement, "Phone String"); Saatchi & Saatchi Guangzhou winning a Bronze Award ("Chopsticks" for Guinness); and Beijing Creative World Advertising Co., Ltd., also winning a Bronze Award (for the WWF's "Wild Animal Protection").
The award-winning entries were chosen by more than 200 Advertising, Marketing and Production Executives and Creative Directors, from over 50 countries, who volunteered their time to participate in the judging process. No other international Awards competition has a panel of judges with the same magnitude as that of the New York Festivals. NYF maintains an international network of representatives who promote each competition in over 65 countries. These representatives are a crucial element in upholding NYF's dedication to searching out and rewarding the World's Best Work™ by not only recruiting entries, but also by filling the judging rosters with internally renowned, award-winning creative directors who represent every advertising center in the world. This is to ensure that all work is judged without cultural bias and that each competition really does represent the best in communications that the world has to offer.
On behalf of the Chinese winners who cannot be in attendance, Zhao Xu, Vice Consul of the Chinese Consulate in New York, will accept these awards on Wednesday evening, September 27, 2006, during the closing ceremony of the Inspiration Festival.
The Inspiration Festival, sponsored by New York Festivals, takes place September 25-27, offers three days of a really unique variety of entertaining events. The Silver and Bronze NYF trophy winners will have their work showcased during the day, with the Gold winning work shown during the evening cocktail parties. All trophies will be available for pick-up and attendees will be able to celebrate in their accomplishments into the wee hours of the night.
The World's Best Advertising celebrates the World's Best Work™ in advertising in all media: TV, Cinema, Radio, Interactive, Design, Print, and Outdoor Advertising.
All medalists and finalists of this competition will be featured in New York festivals' Annual, Volume 15, due out February 2007.
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