Over millennia, the simple torch has morphed from mere functionality to pure form—it’s grown from a simple source of light to a symbol of enlightenment and hope, and a reminder of the renewing power of fire. And whether it’s from father to son or Olympic runner to Olympic runner, the concept of “passing the torch” has long stood for the rite of passage, the carrying on of information or talent or responsibility. It is the quintessential moment in an apprentice’s practice, the seminal moment when the master hands over the proverbial keys to the shop.

New York Festivals created the Torch Awards as an expression of our commitment to the development and promotion of the next generation of creative talent. Each year, we’ll present a new competition for 18-27 years olds that explores a creative challenge with real-world potential. The challenge will not only promote the mission of an important international nonprofit organization, but also help young creatives gain skills that will help them elevate their careers. Five Finalist Teams will be called to New York City to present their work to a live panel of judges—but not before they get the opportunity to polish it during an intensive work session with a very exclusive mentor: a member of the New York Festivals World’s Best Advertising℠ Executive or Grand Jury, some of the most awarded and accomplished creatives on the planet.

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2016 Grand-Winning Team, Arigatos, with IMG model and fashion
blogger, Jillian Mercado
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2015 Grand-Winning Team, Ohayo, with Broadway's Triple Threat,
Charlotte d'Amboise
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2014 Grand-Winning Team, DDB Beijing, with Lava Records
recording artist, Jetta


2017 Competition: The Integrated-Mixed Media Challenge

A good idea is a good idea—whether in print, on television, online, or in however many formats your media strategy calls for… and for which your budget allows. Integrated media campaigns take a good idea and stretch it to its fullest potential, helping your audience build associations with your brand with every touch.

For the 2017 Torch Awards, New York Festivals has partnered with Today, I’m Brave, a registered non-profit whose mission is to inspire bravery within individuals and organizations alike through Brave initiatives and by sharing Brave stories from around the world.

“Our mission is to inspire bravery within people all over the world. No act of bravery should be ridiculed, marginalized, or minimized, which is why no act of bravery is too small or too big for us. Inspiration can come from all walks, all creeds, all deeds, all corners of the Earth, and all of us, individually and collectively.”

Entrants in the Integrated-Mixed Media Challenge will be developing an integrated-mixed media campaign to promote the international release of the Today, I’m Brave book in August 2017. Entering teams will choose at least three forms of media (such as print, online, and video) that can be used to execute their integrated campaign, with the goal of persuading book sellers to carry the book and consumers to purchase it. They’ll be competing for the chance to see their work go live.

Create your team, read the brief, and start working on your idea for an integrated-mixed media campaign to promote the Today, I’m Brave book, celebrating brave acts everywhere.

Five Finalist Teams will be called to New York City to present their work to a live panel of judges—but not before they get the opportunity to polish it during an intensive work session with a very exclusive mentor: a member of the World’s Best Advertising® Jury, some of the most awarded and accomplished creatives on the planet.

Five Finalist Teams will be called to New York City to present their ideas, but they won’t be on their own. Before they head into the pitch, they’ll fine-tune their work during an intensive work session with their mentor—a member of the New York Festivals World’s Best AdvertisingSM Jury. Then they’ll have 10 minutes to sell it to a jury panel including representatives from Today, I’m Brave and more members of the Executive Jury.

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