Over millennia, the simple torch has morphed from mere functionality to pure form—it’s grown from a simple source of light to a symbol of enlightenment and hope, and a reminder of the renewing power of fire. And whether it’s from father to son or Olympic runner to Olympic runner, the concept of “passing the torch” has long stood for the rite of passage, the carrying on of information or talent or responsibility. It is the quintessential moment in an apprentice’s practice, the seminal moment when the master hands over the proverbial keys to the shop.
New York Festivals is committed to the development and promotion of the next generation of creative talent, and in this spirit created the Torch Awards. Each year, we’ll present a new competition for 25-and-unders that explores a creative challenge with real-world potential. Five Finalist Teams will be called to New York City to present their work to a live panel of judges—but not before they get the opportunity to polish it during an intensive work session with a very exclusive mentor: a member of the New York Festivals World’s Best Advertising™ Executive Jury, some of the most awarded and accomplished chief creative officers on the planet.
This year, the creative challenge is the pitch.
The pitch: Love it or hate it, it’s integral to getting new business. And while there is no single right way to do it, there are methods the pros use to help boost their chances at success.
For the 2014 Torch Awards, New York Festivals has partnered with Road Recovery, a non-profit organization “dedicated to helping young people battle addiction and other adversities by harnessing the influence of entertainment industry professionals who have confronted similar crises and now wish to share their experience, knowledge, and resources.” They’ve provided us with a brief framing the marketing challenge they hope participants in the Torch Awards can help with… but they want to see five different ideas before they choose the one they might use to bring more awareness to their cause.
Entrants in the Pitch Challenge will be competing for the chance to see their work go live for Road Recovery. Read the brief and submit your ideas.
And then get ready to pitch.
Five Finalist Teams will be called to New York City to present their ideas, but they won’t be on their own. Before they head into the pitch, they’ll fine-tune their work during an intensive work session with their mentor—a member of the New York Festivals World’s Best Advertising™ Executive Jury. Then they’ll have 10 minutes to sell it to a panel including a member of the Road Recovery team and more members of the Executive Jury.
Road Recovery is dedicated to helping young people battle addiction and other adversities by harnessing the influence of entertainment industry professionals who have confronted similar crises and now wish to share their experience, knowledge, and resources.
With support from the mental health field, Road Recovery provides hands-on mentorship training, educational/performance workshops, peer-support networking, and “all access” to real-life opportunities by collaborating with young people to create and present live-concert events and recording projects.
Road Recovery empowers young people of all backgrounds to face their struggles and helps them develop comprehensive life skills, guided by professionals and supported by a community of like-minded peers.
Learn more at roadrecovery.org
THE ROAD RECOVERY FOUNDATION, a registered New York-based not-for-profit 501(C)(3) organization, was established in February 1998 with generous financial support of Sony Music Entertainment and Dreamworks Records.
Road Recovery provides educational/performance workshops and peer support. Road Recovery and its Trax Programs do not provide medical care or maintain protected health information for its participants.
New York Festivals® has been honoring the World's Best Work™ in all media since 1957. Our world-class judges review submissions in the most current and relevant categories to award creativity across all media. With entries and jury members from over 70 countries, it is the most diverse advertising awards competition in the world.
The GrandJury®, conducted online, evaluates all entries to determine the Shortlist. This Shortlist is then judged by the Executive Jury, known as the "Dream Team"—an exclusive group of prominent worldwide chief creative officers from the world's best advertising agencies. This elite group comes together for five days of live judging to determine the Third, Second, First, and Grand winners, as well as the one entry worthy of being named the World's Best Idea™.
New York Festivals will announce the winners of the World’s Best Advertising® at the landmark New York Public Library’s Beaux-Arts building located at 455 Fifth Avenue at 40th Street in New York City, on Thursday May 1, 2014.
Following the events, press releases will be sent to international wire services and advertising trade publications. All winners will be published on the New York Festivals online Winners Showcase. A selection of winners will be featured in our exclusive agreement with 10 major international airlines in-flight screens (with a reach of 750 million viewers). All winners will be published in the New York Festivals’ 3rd digital annual available in the Apple App Store.